Live shopping on platforms like LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.
However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.
In this article
Part 1. A Basic Preview of LazLive Shopping Platform
Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.
Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.
Reviews of Sellers and Buyers on LazLive Shopping
Throughout the internet, you will mostly find negative reviews about this platform. According to users' responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.
Sellers of products can't schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.
How is LazLive a Good Option for Live Selling?
LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:
- You can interact with customers directly with this live-streaming platform.
- This live shopping platform features your product in 360°.
- Users can have real-time purchasing options with this live-streaming platform.
- It helps you to promote vouchers and endorse your featured products through live streams.
Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?
You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:
1. Plan Your Content
Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.
2. Increase Your Audience Engagement With Live Giveaways
Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers' attention. With the help of this feature, you can create anticipation among the audience for your future livestream.
3. Promote Live Sale Before and After
It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada's live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.
4. Use the Power of Influencers
Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.
5. Select a Sophisticated Livestreaming Tool
You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don't need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.
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Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live
As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.
These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.
Noting the Best Features of Wondershare Virbo Live
- It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
- This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
- Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.
Steps To Create Stream Room Using Wondershare Virbo Live
Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:
- Step 1. Access Tool To Create Stream Room
Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.
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- Step 2. Create a Blank Live Stream Room
Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.
- Step 3. Choose Your Required AI Avatar
Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.
- Step 4. Adjust Changes in Background
Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the "Upload background" option.
- Step 5. Add Script for Livestream Video
To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for "Text," add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.
On the other hand, you can define the language through the "Translate to" menu and click "Translate." If you are not going to translate the text, click "Add text" to conclude by adding the script for the live stream video.
- Step 6. Initiate Livestreaming of Your Products
After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.
Conclusion
Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.
