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Perfect Guide To Excel in TikTok Live Shopping in 2024

Eric Miller
Eric Miller Originally published Mar 04, 24, updated Jul 20, 24

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators' lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

understanding more about tiktok live shopping
In this article
  1. What Is TikTok Live Shopping and How Does It Operate?
  2. Rules To Obey While Using TikTok Live Selling Feature
  3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Part 1. What Is TikTok Live Shopping and How Does It Operate?

TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics, 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

operation of live shopping in tiktok

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

  1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
  2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
  3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
  4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines, your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

access live button in tiktok

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

proceed to enable tiktok live

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here's how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

create event on tiktok app

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

add description and create live event

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping, we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

    1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
    2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
    3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

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Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

create stream room in virbo live

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Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool's home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

make virbo blank livestream room
Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

add text through ai smart script
Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

add ai avatar to live video
Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

personalize your live video
Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

start livestream on virbo live

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.


Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

Eric Miller
Eric Miller Jul 20, 24
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