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The Power of YouTube Live Selling: Unlock Your Sales Potential

Eric Miller
Eric Miller Originally published Mar 04, 24, updated Apr 16, 24

As more people shop online through live channels, big streaming websites are adding this feature to their platforms. YouTube, a significant site for videos, lets people sell things while they stream live. It is not available as a separate feature but as a part of the regular live-streaming setup on YouTube. This benefits creators because they can sell stuff to their viewers while showcasing their content.

Live shopping on YouTube makes it more fun for viewers as well. In this article, we'll talk about how to use YouTube's live selling feature by knowing the eligibility criteria. Furthermore, we will introduce a great tool to improve your live streams.

live shopping introduced in youtube
In this article
  1. How Has YouTube Integrated Live Shopping System Into Its Platform?
  2. How To Use Live Stream Shopping on YouTube?
  3. Want To Make Better Livestream Content? Use Wondershare Virbo Live!

Part 1. How Has YouTube Integrated Live Shopping System Into Its Platform?

YouTube has integrated a live shopping system into its platform. It enables creators to engage with their audiences in real-time to promote and sell products. Creators can set up and connect their own stores or online shopping platforms to YouTube. This involves integrating Shopify, Spring, or other selected retailers with their YouTube channels.

Also, the sellers have functionalities to tag products within their streams. Viewers can quickly discover and purchase items showcased during the broadcast. Interested users can get guidance and support from the app to manage their live shopping sessions. Plus, YouTube's live selling collects feedback from creators and viewers. By doing so, this platform is able to enable continuous improvements.

Eligibility Criteria of YouTube Live Shopping

If you want to use live selling on YouTube to sell your stuff, you will have to meet the respective eligibility criteria. Users can connect their store to start selling things after fulfilling these guidelines. Provided below are the eligibility criteria required by the YouTube platform for live selling:

  1. To perform any live streaming procedure on YouTube, being part of the YouTube Partner Program is necessary.
  2. Your channel should have enough subscribers or be recognized as an Official Artist Channel.
  3. The videos on your channel shouldn't be mainly for kids. The target age in live shopping covers teenagers and adults, which is why YouTube also focuses on the niche.
  4. Your channel shouldn't have any strikes for hate speech. The community guideline strikes should be maintained for the promotion of products.

Part 2. How To Use Live Stream Shopping on YouTube?

Selecting products you want to promote on your YouTube channel is essential. Sellers can tag products in their live stream and feature a labeled product by pinning it. Viewers can buy a tagged product by tapping the “Shop” icon without leaving the live session, making the entire process a simple feat. Here are the steps to engage your audience and boost sales using this feature:

  • Step 1. You need to tag the product to use the YouTube live-stream shopping feature. For this purpose, access the “Live Control Room” through your “YouTube Studio.” Choose the “Stream” or “Manage” option from the left sidebar to proceed with the process.
access streaming options on youtube
  • Step 2. Under the live stream preview, you can hit the “Shopping” tab. Afterward, hit the “+” icon to search and choose up to 30 products for your livestream. You can remove any product by tapping the “Trash” icon next to the product. Finally, tap “Save” to apply this setting to individual videos.
add tag on product and save

Steps of Pinning a Product During Livestream on YouTube

After following the steps mentioned above, you can live stream across YouTube. Furthermore, you can also pin a product to feature prominently during your live video session. Let’s explore this straightforward process of pinning a product while live selling on YouTube:

  • Step 1. Start a live stream using the "Live Control Room" on YouTube. Once your live stream is set up, navigate to the "Shopping" tab. Here, you'll find a selection of items available for promotion. Choose the specific item you want to promote during your live stream.
pin product in youtube studio
  • Step 2. Drag or click the chosen item to the "Pinned Products" panel. You can tap “REMOVE PIN” in the live stream preview to remove the selected item from being pinned.

Part 3. Want To Make Better Livestream Content? Use Wondershare Virbo Live

Are you looking to elevate your livestream content and drive better growth? Look no further than Wondershare Virbo Live to stand out from the rest of the streamers. With this tool, you have everything on a single platform to create captivating livestream experiences. It provides scripts for live shopping based on the YouTube viewer's likings and preferences. The compatibility with YouTube, LinkedIn, and Instagram for live streaming makes it a versatile tool.

In addition to this, it offers a customizable Q&A repository to provide an instant answering system for audiences. The microphone integration for voice-driven AI allows you to connect with a diverse audience in real-time. Plus, the cloud-based operation provides flexibility and convenience for users. AI translation translates text into many languages to provide a global live-streaming experience.

Top Features of Wondershare Virbo Live

    1. Virbo Live offers a variety of AI streamers or VTubers that perfectly mimic natural movements. They come in different attire, poses, and ethnicities to suit your brand image.
    2. It allows users to take advantage of 24/7 broadcasting without any interruption.
    3. Wondershare Virbo Live comes with an AI interaction system that crawls through the content of a live stream room. This effectively helps in enhancing the content of your live streaming tool.

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Step-by-Step Guide to Creating a Stream Room in Wondershare Virbo Live

Like live selling on YouTube, Virbo Live provides a straightforward approach for its users. It lets you connect better with your audience to gain a boost for gathering revenue. Follow the below-mentioned steps to create your stream room to sell stuff through Wondershare Virbo Live:

  • Step 1. Create a Livestream Room With Wondershare Virbo Live

Navigate through the main website of Virbo Live and tap “Create Stream Room Now.” You’ll be directed to a new window, which provides different features to make a compelling live-selling video. To proceed, head to the top of the screen and press the “Create a Blank Livestream Room” button.

start live stream room in youtube

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  • Step 2. Select and Personalize Your Preferred AI Avatar

As a new screen opens, select the “AI avatars” tab to access a dialogue box displaying various avatars. Browse through the options and observe their appearances showcased on the right side. Once you've chosen your preferred avatar, switch to the “Background” tab for customization. Choose the one that fits your needs and the nature of your product.

add avatar and background to content
  • Step 3. Input Text Script and Change Dubbing Options

Next, navigate to the left side of the window to access the text box. Here, input your desired text or script in the required section. You can also opt for AI-generated scripts to enhance your presentation. To access AI-generated scripts, scroll down the page and locate the “AI Smart Script” button. Click on it, and the tool will generate a script tailored to your product presentation.

Once you are done making your script, lead to the top of the window to access the “Voice Dubbing” option. Change the voice dubbing according to your region and audience preference.

include script and dub
  • Step 4. Start Livestreaming Your Products

After making final adjustments, hit the “Start livestream” button. Your live-streaming session is ready to provide an optimized live shopping YouTube experience.



It is evident that creators have to master YouTube live selling to generate revenue.YouTube makes it easy by letting you show products and talk to viewers live to sell more. This way, you can engage with viewers and get an organic boost for your products. However, if you want an even better way to do live to sell, you should seek the services of Wondershare Virbo Live.

Eric Miller
Eric Miller Apr 16, 24
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