How To Run YouTube Short Ads: Setup, Costs, & More [Complete Guide]

TikTok introduced the short video trend, which captured the interest of people worldwide. Seeing the hype, Meta joined the race with Facebook and Instagram reels.

Keeping up with the trend, YouTube also introduced a similar video format called YouTube shorts. So far, they have been nothing short of successful.

YouTube shorts receive over 70 billion views every day. The platform now supports ads that appear between shorts, giving marketers another excellent way to promote their business.

So, the question is, how do you run YouTube short ads? Well, you have landed on the right blog. This post will serve as a complete guide for running ads on YouTube shorts. We will discuss everything from specifications to setup, costs, and much more. So, let’s get to it, then.

What are YouTube Short Ads?

Before we dive into further details, let’s discuss what YouTube short ads are. So, they are promotional vertical videos or picture ads that appear before or after YouTube shorts. These are typically skippable ads that are short (up to 60 seconds long), considering the nature of the content. Google defines Shorts ads as:

“Ads on Shorts are skippable video or image ads that show up between Shorts in the Shorts Feed. The Shorts Monetisation Module allows your channel to get shared revenue from these ads.”

YouTube Shorts have been gaining the attention of both, creators and marketers. Creators are getting more revenue compared to other platforms, such as TikTok. This has allowed them to create more short-form videos on YouTube, giving marketers more opportunities to place ads.

Why are YouTube Short Ads Popular?

YouTube Shorts ads started in 2022 and have been popular among marketers since then. There are many reasons as to why this specific advertising option is gaining so much popularity.

One reason is that YouTube shorts get billions of views every day. This means you can promote your product to a large audience.

Another reason for the popularity of YouTube Shorts ads is YouTube’s targeting system. You get the same ad targeting setting as with long-form videos. This makes it perfect to target your specific audience and get better results.

These are some of the reasons that YouTube short video ads are so popular.

YouTube Short Ads Specifications

YouTube Shorts were mainly created for mobile phones. So, they support two different formats that are perfect for mobile devices. You can choose a square or vertically rectangular orientation for your ads. For both ad orientations, there are specific formats you need to follow. Here is a table that lists the specifications of both orientations:

Note that YouTube uses AI to resize assets if they do not meet these specifications. Ensure your ads meet the above-mentioned specifications to be categorized as Shorts.

Cost Of Short Ads

YouTube Shorts Ads are a cost-effective way to promote. Their cost ranges from 10 cents to 30 cents depending on your target market, keyword difficulty, and other factors. YouTube Shorts ads work on a Cost Per View (CPVs) model. It means you will be charged per view. A view is counted if the viewer:

• Watches the complete ad (less than 30 seconds)
• Watches the ad for 30 seconds (for ads longer than 30 seconds)
• Click on the link in the ad

This model makes sure that you are only charged for actual engagements to your ad. This makes YouTube ads on short videos an excellent promotional method.

How to Set Up YouTube Shorts Ads

Now, let’s move on to setting up your YouTube short ads. So here are the step-by-step instructions to create your Shorts Ads:

1. Go to your Google Ads account by visiting ads.google.com and sign in with your Google account.
2. In the Dashboard, click on “Create” and then “Campaign” to create a new campaign.
3. On the next screen, select the goals you want with this campaign. You can choose from Sales, Leads, Website Traffic, and many more. After choosing your desired goal, click on the Continue button.
4. Now, you have to choose the Campaign Type. For that, select Video.

   

5. After selecting your campaign type, you need to choose the Campaign Subtype. There are multiple options to choose from. If you are new to this, select Efficient Reach.

   

6. Now turn on the Multi-format ads option and select Shorts ads. Once done, you are ready to show YouTube ads on shorts.

   

7. Adjust the rest of your campaign options and upload your campaign assets. Once you have set everything up, you are ready to show ads.

Benefits of Using Short Ads

YouTube Shorts Ads hold some amazing benefits for your business. Here are some of them to help you understand why to use them:

• Cost-Effective

Short Ads for YouTube are a cost-effective promotion solution. They cost less than other promotional methods when the targeting and results are compared. It only costs between 10 and 30 cents per view to display your ad.

• Reach a Wider Audience

YouTube is the second largest search engine, just behind Google. YouTube Shorts gets billions of views daily, making it an amazing source to advertise. So, by advertising on Shorts, you can reach a wider audience.

• Higher Engagement

YouTube shorts get more engagement than long-form videos, as has been seen in recent years. People engage more with short-form videos that are easier to digest. This means your ads are likely to get more engagement on shorts.

• Less Invalid Traffic

You can control the targeting and select your preferred user base with YouTube Shorts ads. This ensures that you only get the relevant audience for your ads. With YouTube’s targeting options, you can rest assured that your advertisement budget won’t be wasted.

• Mobile Optimized

With YouTube Short ads mobile-first approach, you are likely to reach a broader audience. People these days use mobile phones to access the web. These ads are perfectly optimized for mobile devices and ensure people can easily interact with your ads on mobile devices, providing more reach.

Create Your Ads with Wondershare Virbo

If you want to create stunning video ads for YouTube Shorts, there is no better tool to use than Wondershare Virbo. It is a video generator that uses powerful AI features to create exciting videos for your needs. You can add AI Avatars, Automatically add subtitles to your videos, Translate your videos into any language you want, and do a lot more.

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Wondershare Virbo comes with some awesome features that make it an exceptional tool to use. So go ahead and download it onto your device and create amazing video ads in no time. Virbo also offers different pre-built video templates to use for your video. So choose a template that suits your requirements, customize it, and you are ready to captivate users.

Conclusion

Using YouTube Shorts ads can be an impressive way to reach new customers and promote your business. YouTube is a big search engine with billions of users visiting every day. If used effectively, these ads can boost your brand and help you reach your promotional goals.

So this was all you need to know about YouTube Shorts ads and how to set them up. We hope this post was helpful to you. Let us know your thoughts by leaving a comment below. Also, if you have any questions, let us know in the comments and we will love to help you out.

Don’t forget to try out Wondershare Virbo to improve the way you create your videos. It has some powerful AI tools to make your video creation process easier and more effective. This was all for this post, and we will meet you at the next one!

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