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How To Get More NFL Viewers For Your Sports Live Streaming Channel

Eric Miller
Eric Miller Originally published Apr 01, 24, updated May 17, 24

If you are running a sports live-streaming channel, tapping into the NFL is the best advice you could get now. With millions of viewers regularly tuning in for NFL games, it's no surprise that the league dominates the list of the most-watched programs.

NFL fans often look for NFL live stream that offers high-quality coverage, reliable streaming, and comprehensive analysis. So this time, we'll outline strategies to help you attract more NFL viewers to your sports live streaming channel.


NFL live stream for sports channel
In this article
  1. Choosing a Platform for Your Live NFL Game Stream
  2. Strategies to Implement During Live Streaming
  3. Engaging NFL Fan Viewers with AI Tools

Part 1: Choosing a Platform for Your Live NFL Game Stream

When considering getting NFL viewers, you need to know the best platform to stream live NFL games for your channel. Basically, you can always use any live streaming platform as long as you have OBS studio to work as a streaming encoder.

Popular options include Twitch, YouTube Live, and Discord. Each platform has its unique advantages and demographics, so it's crucial to research and choose the one that aligns best with your target audience.


NFL live stream on Twitch

Twitch is a popular choice for gaming content and has a large community of avid gamers and esports enthusiasts. It offers robust features such as chat integration, customizable overlays, and subscription options, which can help foster a sense of community and engagement among viewers.

  • Interactive features to enhance viewer engagement during  live streams.
  • Various monetization options, such as subscriptions, bits, and donations.
  • Twitch's audience is primarily younger people interested in gaming content, so reaching NFL fans might be more challenging.
  • Twitch has strict content guidelines that could potentially limit the types of NFL content that can be streamed.

YouTube Live

NFL live stream on YouTube Live

YouTube Live, on the other hand, boasts a massive user base and seamless integration with the rest of the YouTube platform. This means that your live streams can reach a broader audience, including those who may not necessarily be actively searching for NFL content but might stumble upon your stream while browsing related videos.

YouTube also often serve as an NFL streaming service. So you don’t have to worry about setting up a separate streaming platform or dealing with technical issues that may arise.

  • YouTube’s massive user base makes it easier to reach a broader audience, including NFL fans.
  • YouTube’s search engine optimization (SEO) can help NFL streams rank well in search results.
  • YouTube Live has a lot of competition, making it harder for new streamers to stand out and attract viewers.
  • Streaming NFL content can be a challenge especially if it includes copyrighted material.


NFL live stream on Discord

If you own a Discord server with sports fans, you can live stream NFL games free with your Discord server members. Discord provides a more private platform for streaming, so it minimizes concerns about your channel being restricted due to copyright violations or other issues when watching NFL live.

Using the screen share feature on Discord, you can host streaming parties and interact with your audience in real time. Discord's platform also supports high-quality videos that guarantee a seamless and immersive viewing experience for everyone.

  • Customizable with various channels, roles, and bots to create unique experiences for their audience.
  • Direct communication between streamers and viewers through text, voice, and video channels.
  • Safer to be used for live streaming NFL games as it’s more private.
  • Lacks the discoverability of platforms like Twitch and YouTube.
  • No built-in monetization options like subscriptions or ads.

For live streaming the game, you can watch the NFL live on various platforms and services. Some popular options include NFL+, Streaming Services (YouTube TV, Hulu + Live TV, Sling TV, and FuboTV), or Broadcast Networks (CBS, FOX, and ESPN). Alternatively, some of the NFL game live stream online free options are USTVGO, FSL, CricFree, and more.

After knowing which streaming platform to use, it’s essential to proceed with caution. Live-streaming NFL games can present various challenges and considerations, including streaming quality, licensing agreements, potential copyright issues, and more.

Part 2: Strategies to Implement During Live Streaming

Now that you know which platform to use for your sports live-streaming channel, it’s time to strategize your live-streaming approach to maximize audience engagement and make your channel a go-to destination for NFL fans.

During the NFL live stream, you’ll want to captivate your audience from kickoff to the final whistle. Engaging visuals, insightful commentary, and seamless transitions are important in keeping your audience hooked.

Try out these strategies to attract your viewers during NFL live streaming:

  1. Make a Pre-game Analysis

Before the game begins, provide viewers with insightful analysis and predictions about the upcoming match. Discuss key players, recent team performances, and any strategic adjustments that could impact the game's outcome. This pre-game analysis helps build anticipation and engagement among viewers.

  1. Interactive Polls and Q&A Sessions

You can engage with viewers during the NFL livestream by incorporating interactive elements such as polls and Q&A sessions. Ask viewers to vote on game predictions, MVP candidates, or play of the game. Or, you can encourage viewers to ask questions or share their thoughts in the chat and respond to them to foster interaction and community engagement.

  1. In-game Commentary

You can provide play-by-play analysis, insights into player performances, and strategic observations throughout the NFL streams. Use visuals such as graphics, replays, and statistics to make your commentary more engaging and improve the viewing experience.

  1. Post-game Analysis and Highlights

After the game concludes, provide viewers with comprehensive post-game analysis and highlights. Recap key moments, analyze standout performances, and discuss the implications of the game on the team’s season to encourage continued engagement and discussion.

  1. Make Your Channel Discoverable

Make sure your NFL stream titles clearly state the sport or activity. Use tags like "Football" and add descriptors like "Sidecasting" or "Sports Talk" to give viewers an idea of what to expect.

You can also personalize your NFL livestream to boost engagement. Add extensions such as alerts and overlays. Use templates from the platform or third-party tools to make your stream unique.

Part 3: Engaging NFL Fan Viewers with AI Tools

Besides implementing strategies during the NFL live stream, you also need to make your channel discoverable and engage NFL fans to view your channel. The key to this tip is to maintain a constant presence as much as possible.

One effective method to streamline your NFL live streaming is by using AI tools like Wondershare Virbo Live, which can help you set up a continuous 24/7 live stream. With Virbo Live, you don’t have to be constantly present while still attracting a wider audience base by providing constant coverage of NFL-related content.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. That’s why many content creators and fan communities find it convenient to use this tool for their live-streaming needs.

How to live stream 24/7 with Wondershare Virbo Live:

To live stream NFL content 24/7 with Wondershare Virbo Live, you need to prepare your AI avatar and set up the templates first. After customizing your avatar, you can acquire the streaming key if available. This key will allow OBS to connect with the streaming platform. Otherwise, you can use OBS as your virtual camera.

Follow these steps on how to live stream 24/7:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live. Select “Create Stream Room Now” > "Create a Blank Live Stream Room" to start the setup process.

How to live stream 24/7 with Virbo Live

Step 2: Develop your script or upload existing audio recordings.

Within the Virbo Live interface, you have the option to either write the script for your live stream or upload audio content that you've prepared beforehand by clicking "Upload local file.”

Write your content script for NFL live stream

Tip: Make use of Virbo's AI Script Writer tool for inspiration. Click on "AI Smart Script" and input relevant topic details, language preferences, and style choices to generate a script. You can then refine it as necessary.

Use AI Smart Script for NFL live stream

Step 3: Personalize your AI avatar and background.

Head to the "AI Avatars" section to select an avatar suitable for your live stream. Additionally, you can customize the background, add stickers, or choose from available templates to enhance the visual appeal of your stream.

Customize AI avatar and background

Step 4: Start the live stream.

Once you've configured your AI avatar and background, click on "Start Livestream."  The next step should be acquiring the platform’s streaming key to put into the OBS. Then, you can start streaming.


If you're running a sports live-streaming channel, making use of the NFL live stream is your best bet. With millions of viewers regularly tuning in for NFL games, you have a ready-made audience eager for content.

Moreover, integrating AI tools like Wondershare Virbo Live allows you to have continuous 24/7 live streaming. You can provide consistent coverage of NFL-related content and attract a broader audience base. By following the steps outlined above, you can streamline your broadcasting process and focus on delivering high-quality content to NFL fans.

Eric Miller
Eric Miller May 17, 24
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