12 Excellent Animation Ads You Must Watch

Think about the last TV commercial that made you smile. It was probably an animated one.

Brands have discovered their secret weapon in animation ads to capture attention in today's crowded digital world. Nike tells dynamic stories while Coca-Cola creates whimsical worlds. Animation advertising connects brands with their audience in ways that traditional commercials can't match.

Want to see what's possible? We've collected 12 brilliant examples of commercial animation that blend creativity, storytelling, and marketing effectiveness. These cases show why brands increasingly choose animation to tell their stories - and why you should consider it too.

Part 1: 12 Best Examples of Animation Ads

If you’re looking for the best animation ads that you can use to get inspiration for your next campaign, we’ve curated the 12 best examples that you can check out below. Keep reading to find out more.

1. Nike Air Reinvented Campaign

Nike turned to animation to showcase their revolutionary design progress when they decided to reinvent their iconic Air Max line. This campaign celebrates the brand's remarkable progress from the first visible air unit to a cultural phenomenon. It brilliantly merges heritage with breakthroughs by showcasing Air Max through animated storytelling.

Nine talented animators brought their unique creative perspective to popular trainers like the Air Max 97 and the sunset-inspired Nike Air Max Plus Tn.

2. Google's Project Sunroof

Google's Project Sunroof shows how animation can turn complex data into clear visuals that help people understand technical concepts and take action.

Project Sunroof started in 2015 and makes use of Google's mapping technology to show your home's solar potential. The campaign blends Google Earth images with an animated interface that studies your roof shape and local weather patterns. The user-friendly platform turns technical solar calculations into easy-to-understand visual information, making solar power more available to everyone.

3. Coca-Cola Happiness Factory

The magical world of Coca-Cola's Happiness Factory turns simple vending machines into gateways of wonder and delight through animated storytelling.

Happiness Factory Story Elements

A creative universe exists behind each Coca-Cola vending machine. Blue-skinned workers arrange the creation of happiness with dedication. The story features lovable characters who put their heart into delivering joy in every bottle. The tale moves through magical spots, from the Frozen Chillberg Labs to the charming Kissy Puppy Pens. These connected stories bring the brand's message to life in an array of ways.

4. Apple Mindfulness Campaign

Apple's Mindfulness campaign shows how animation advertising promotes mental wellness through elegant design and thoughtful interaction in our ever-changing digital world.

Mindfulness Campaign Context

The Mindfulness app brings a fresh approach to mental well-being by combining traditional meditation practices with modern technology. Two core experiences await you: the Breathe function guides breathing exercises and the Reflect feature creates mindful moments. This app represents a fundamental change in wellness practices that you can add to your daily routine with just a tap on your wrist.

5. Starbucks Coffee Origins

Starbucks brings its coffee origins story alive through captivating animated advertising set in Indonesia's lush landscapes. Their unique campaign takes viewers deep into Sumatra's heart, where some of the world's finest coffee beans grow.

Coffee Origins Story Elements

The animated advertisement tells the tale of Sumatran coffee production, highlighting the smallholder farms where coffee trees grow among eggplants and cabbage. Farmers hand-pick the ripest red cherries during two distinct harvesting periods. Starbucks' steadfast dedication to quality shines through their Farmer Training Center in Seribudolok. More than 5,000 farmers learn eco-friendly practices through C.A.F.E. (Coffee and Farmer Equity) initiatives at this center.

6. Android Rock Paper Scissors

A simple game of rock, paper, scissors turned into a powerful message about unity in Android's groundbreaking animation advertisement. This heartwarming campaign shows that differences become strengths through creative collaboration.

Android's "Be together. Not the same" campaign carries a deep message about accepting new ideas. The story centers on three unlikely friends who turn their natural differences into something remarkable. A childhood game transforms beautifully into a metaphor for inclusion and cooperation. The campaign shows how opposing forces create harmony through teamwork.

7. Volkswagen Service Animation

Volkswagen's innovative approach reshapes the scene of family entertainment by turning everyday car rides into animated adventures. Their creative campaign shows how animation connects traditional advertising with interactive storytelling.

Service Campaign Overview

Volkswagen's Road Tales app gives family car rides a whole new meaning. This location-based storytelling platform stands apart from typical animation ads. It magically converts regular road objects into story elements. Simple things like tunnels, windmills, and electricity poles become characters in a story that changes with every trip you take.

8. Oreo Wonderfilled Campaign

The magic of character transformation comes alive in Oreo's Wonderfilled campaign. Animation advertising turns classic villains into delightful friends when they share a simple cookie.

The 2013 campaign changed how people view traditional fairy tale characters. Oreo targets adult audiences by reimagining familiar stories with a positive twist. A simple question drives the strategy: "What if you gave an Oreo to a villain?" Musical narratives and charming animations show how sharing changes characters. The Big Bad Wolf and blood-sucking vampires become friendly neighbors.

9. Slack Work Simplified

Slack's innovative animation advertising turns workplace communication chaos into a beautiful symphony of teamwork. Their breakthrough campaign shows how animation can make complex business ideas simple and clear.

Traditional work habits don't work well in today's digital-first world. Slack's ad directly addresses this challenge. The viewer watches a character find their way through work-related tasks that become simple with Slack's efficient approach. This story strikes a chord as it mirrors our daily struggles.

10.  John Lewis Bear & Hare

Let's take a closer look at John Lewis's most beloved Christmas animation advertisement, a simple tale of friendship between a bear and hare that captured millions of hearts worldwide.

The touching narrative centers on a bear who has never experienced Christmas because of hibernation. His friend, the thoughtful hare, decides to change this by giving him an alarm clock as a Christmas gift. The story reflects the true meaning of Christmas - spending time with loved ones. The campaign utilized the power of friendship to create an advertisement that became five times more heart-warming than the average UK advertisement.

11.  Headspace App Launch

 

Headspace taps into the power of mindfulness with creative animation advertising that makes meditation accessible to everyone. Their app launch shows how commercial animation can change complex wellness ideas into easy-to-understand, engaging experiences.

Headspace's approach stands out from other meditation apps. They tackled common doubts about meditation through relatable animation advertisements. The app introduces meditation through bite-sized content and well-laid-out learning paths. Neil Seligman calls this "the mindfulness revolution in the digital space."

12.  American Express Recruitment

American Express turns paper into powerful storytelling through their innovative origami-based animation advertisement campaign that shows their dedication to global talent.

The "Cashback Origami" campaign presents a fresh take on recruitment advertising. Stop-motion photography brings paper to life in unexpected ways. The campaign, produced by Bunch Design & Phi.Studio, features animated origami that transforms everyday receipts into engaging stories about working at American Express. The campaign stands out because it represents the company's global presence across 110 countries while telling a unified visual story.

Part 2: Using Virbo for Animation Advertising

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Want to create stunning animation ads? Virbo's AI-powered platform changes the way you make commercial animations. Now professional-quality content is available at an affordable price.

Virbo gives you powerful tools that turn your ideas into engaging animation advertisements. The platform comes with three features that will change the game:

Creating animation advertising has never been easier with 350+ AI Avatars, 300+ professional voices, and a rich template library at your fingertips. Virbo's toolkit helps you deliver polished results for product demos and brand stories.

Moreover, the platform shines with its 90+ language options that help you reach a global audience. Your animation ads will strike a chord with people from different backgrounds while keeping your brand message consistent. The AI-driven automation also allows you to turn product links into professional videos with scripts, captions, and voiceovers.

Here's what you'll get:

• Scripts generatedfrom your product information
• Templates you can customize for different marketing channels
• Easy connection with major social media platforms
• Immediate preview and editing options

If you are also often troubled by anime production, if you are also often troubled by video production, then virbo must be your savior! Don't miss it, click the button to try it out!

Part 3: How to Make an Animated Advertisement?

Creating an animated ad involves several key steps:

1. Define Your Purpose: 

Identify what you want to achieve with your ad. This could be promoting a product, raising brand awareness, or encouraging user engagement.

2. Identify Your Audience:

Understanding your target audience is crucial. Tailor your content and animation style to suit their preferences for better engagement.

3. Develop Your Concept:

Brainstorm ideas that align with your objectives. Create a narrative that resonates emotionally with your audience.

4. Write a Script:

Craft a compelling script that includes a clear message and call-to-action. Use engaging language that creates urgency or interest.

5. Create a Storyboard:

Visualize your ad by sketching out scenes in a storyboard format. This helps plan the flow of the animation and ensures all elements are aligned with your message.

6.  Choose Animation Software or Tools:

Select appropriate tools for animation creation. Options include professional software like Adobe After Effects or user-friendly platforms like Animaker or Vyond that offer templates for quick production.

7. Produce the Animation:

Using your storyboard as a guide, create the animation by adding elements such as characters, backgrounds, and sound effects.

8. Review and Edit

Preview your animation to ensure it meets your expectations. Make necessary adjustments before finalizing.

Conclusion

Animation advertising works as a powerful storytelling tool that connects with audiences in any discipline. Brands like Nike, Google, and Coca-Cola have shown us how different animation styles create memorable campaigns with real results.

These wins highlight animation's knack for making complex messages simple. Google used it to explain solar technology, while Volkswagen showcased its family-friendly features. The numbers tell the story - Headspace achieved 762% more cost-efficient CPMs and John Lewis racked up 12.2 million YouTube views. Animation ads keep delivering impressive engagement rates.