Top 12 Picks for AI Marketing Tools in 2025

AI has completely transformed the marketing industry and how it operates. Today, around 90% of marketing businesses use AI to automate their customer interactions, conduct audience research, and generate creative assets. And, it continues to grow. Marketers are using them to analyze trends, predict consumer-specific outcomes, and personalize decision-making.

There is a dedicated AI marketing tool, regardless of what you do. But the question is, which software is best for your needs? No worries! I have picked the 12 best AI tools for marketing across different use cases to help you get a competitive edge. So, let’s get in.

Part 1. Benefits of AI Tools for Marketers

Today, marketing is all about data - be it about competitors, market trends, buyer’s persona, and potential leads. Information is out there, and the only issue is using it effectively. Thankfully, AI tools have got you covered. These tools help streamline administrative processes, do competitive analysis, generate content, launch email campaigns, and much more.

Here are some ways you can benefit from these intelligent tools.

• Audience Research: Understanding user’s interests, needs, and pain points to make strategic decisions.
• Advertising and Digital Marketing: Building creative assets, delivering a good ROI (return on investment), and generating organic traffic.
• Idea and Content Generation: Creating valuable content with minimal human effort, building brand awareness, and establishing authority in your niche.
• Trend Analysis and Forecasting: Examining customer data, identifying trends, detecting target audience, predicting outcomes, and taking strategic decisions.
• Sales Automation: A convenient and cost-effective way to build customer loyalty, promote customer satisfaction, schedule campaigns, and streamline data analysis.

Part 2. Best AI Marketing Tools You Should Try in 2025

1. Best AI Tools for Content Research

As a marketer, it’s crucial to understand hot topics and debates going around online circles, and AI tools can help you with this. Smart research assistants can come up with fresh content ideas while keeping your previous campaigns in the loop.

a. ChatGPT

ChatGPT is a content master for beginners in planning, researching, and refining existing pieces. The good part is that it understands user prompts better than most free AI chats. Simply explain a clear overview of your topic and it will give you a digestible breakdown of information. You can also use its paid version to summarize lengthy reports, web pages, and studies.  

Key Features

• Personalized responses based on user preferences and previous conversations
• Multilingual support
• Better contextual understanding
• Analysis of sentiment of the conversations.

Source: G2 - SARAYU B. Associate - Full stack Developer

ChatGPT unlike other search engines has memory and also understands context making use of the previous prompts which makes it a powerful question-answering system. However, it cannot be trusted completely as it sometimes generates incorrect answers.

b. Perplexity AI

Perplexity AI is yet another smart tool for research. A little more accurate than ChatGPT, it pulls information from different sites and links them to give you a well-put response. Plus, you get reference links, which feel valuable. I also like the conversational style, which is fairly easy to work with. As for summarization, you can use Perplexity for shorter text, though it doesn’t perform best for lengthy reports.

Key Features

• Understand complex queries by asking follow-up questions.
• Real-time online search to retrieve relevant information.
• It cites all the sources from where the response is formed.
• It uses multiple sources to form a well-articulated response.

Source: G2 - Brendan O., Director of Strategic Partnerships and Alliances

Using it for research is fast and accurate information, especially for things like drafting emails and researching for presentations. At times I wish I could make a Thread more collaborative with Notes or Comments that a teammate can chime in on, or see.

2. Best AI Tools for Social Media Management and Advertising

Social media is the marketers-favorite area, where they launch ad campaigns, target potential audiences, and create brand awareness. But, generating content for these platforms is a pain. Thankfully, AI has simplified it with video generation, script writing, and more. Now, advertising is more effective and quick. 

a. Wondershare Virbo

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Want to gain a competitive edge on social media sites? Virbo is your AI partner for creating realistic ads with personalized avatars. You can use these avatars to build brand awareness, sell products, and educate your audience. It even lets you try different accents, audios, and languages to cater to a localized audience.

What’s best about this platform is that it works for almost all sorts of ads; be it reels, clips, image ads, and even YouTube story ads. Plus, want an ad copy for your products? You only need a product link and its montage maker will convert it into a selling script and video. 

Key Features

• AI montage maker to create interactive product montages and social media ads.
• Text-to-speech to convert your text into natural sounds (in various languages and accents) for different localities.
• URL-to-video converter to transform your product links (from Amazon, Shopify, eBay, etc) into optimized ads.
• A massive user gallery with thousands of ready-to-edit AI video templates. 
• Cross-platform access enables you to create videos conveniently with WEB, APP, and PC.

Source: G2 - Satish K., Social Media Manager, Marketing and Advertising, Small-Business.

The thing I like the most about Virbo is its interactive interface which includes various features to customize your videos such as choosing background, gender, and a theme for your content out of genres like marketing, education, news, sports, and others.

b. SocialPilot

Whether you are an advertising agency or a business, SocialPilot is here to scale your social media management. It is a management and scheduling platform that posts, assigns tasks, and generates content reports for you. With the AI assistant, you can even counter creative blocks and get fresh content ideas. But, my favorite part is that it has no learning curve, which means it is easier to onboard new members to the team.

Key Features

• Bulk scheduling to post up to 500+ posts at once.
• AI assistance for breaking through content barriers and coming up with fresh ideas.
• Content Calendar for content publishing. It plans, organizes, and schedules posts.
• Integration with popular tools and browser extensions, including Google Drive Canva, social media sites, and more.

Reviews: G2 - James B., Channel Sales & Marketing Manager, Small-Business

As a marketing manager, I like SocialPilot as it allows me to quickly keep track of my social media team's activities. I also like that I can automatically add watermarks to posts, saving time and adding consistency to my brand imagery.

c. Lately

Lately is yet another social media tool for marketers aiming to expand their reach. It leverages advanced algorithms to plan and analyze existing content like blogs, podcasts, videos, etc and repurposes the content into social media posts. And, you are free to publish it across platforms. The best part? You can train the system on your brand-specific data to get refined output. 

Key Features

• Diverse content formats, including whitepapers, web pages, videos, audio files, and blog posts.
• A centralized communication space where team members can collaborate.
• Audience analysis to refine words and phrases that generate the best results.
• A calendar to schedule post-generation and publishing.

Source: G2 - David Meerman S., Marketing Strategist and Bestselling Author, Small-Business

I use Latey to amplify each of the blog posts I write. I particularly love the feature that allows me to schedule my social posts for the future. However, it does take some time to learn how to use Lately AI.

3. Best AI Tools for Email Marketing

Sales automation tools are yet another convenient way for marketers to launch highly personalized email campaigns, ones that generate leads. It also helps build loyalty and customer satisfaction. So, target a specific audience and stop sending random people emails.

a. Seventh Sense

Seventh Sense is your platform to drive performance with your existing email marketing program. It uses advanced behavior profiling algorithms to personalize your emails and attract customers. Seventh Sense even leverages a predictive mechanism to analyze the best time to send emails. And, you can integrate it into your marketing tools for a flexible workflow.

Key Features

• Produce tailored emails by analyzing customer’s behaviors from your database.
• Email frequency optimization allows you to send emails according to the customer’s preferred frequency.
• Personalize reports on your email campaign performance.
• Email throttling to pause campaigns, divide load on the system, and make due changes.

Source: G2 - Chandler R., Marketing Program Manager, Mid-Market.

It has many positives. My favorite is the staggered send. When SS sends for you, it staggers and drips the emails throughout the day so that you have higher deliverability. The only thing I can think of as a downside is the extra steps required only while using Marketo.

b. Reply.io

Reply.io is an AI-powered email marketing outreach platform that automates your campaigns. It uses multichannel conditional sequences to generate traffic and leads. The Reply.io sales assistants set the goals of your campaigns, feed the information in the AI chat, and send bulk emails. What’s even better is that it builds goal-oriented lists for outreach and not just send messages to anyone.

Key Features

• Smart audience suggestions to increase your sales chances.
• Email search extensions for verification.
• Email, sync, and improve your contact lists with actionable data insights.
• AI sales assistants to personalize engagement across platforms.

Source: G2 - Lindsey W., Marketing Liaison - Boston, Small-Business

I wanted to use this to send emails out to a list of leads I purchased without adding to my regular email marketing subscription plan. It was fairly easy to set up and has more options I realize I could try out too. The pricing is a little higher than I was hoping to pay.

4. Best AI Tools for Copywriting

Be it emails, ad copies, or blog posts, writing for marketing means producing pieces that resonate with your audience, incorporate your brand values, and engage readers. However, that can be too much work, but not with AI tools. Accelerate your creative processes with these intelligent writers.

a. Jasper AI

Jasper AI is an all-in-one writing solution for advertisers, marketers, and businesses. It helps you generate content like blog posts, ad copy, emails, etc, and upgrade already written pieces. What stands out about Jasper is its fluidity. It’s designed to be integrated into commonly used tools like Google Docs, Microsoft Word, Google Sheets, and more for a seamless workflow.  

Key Features

• Webflow to generate, revise, and repurpose content.
• Diverse content generation (blogs, social media ad copy, product descriptions, Google ads, SEO descriptions, and sales pages).
• Jasper Chat helps you with research queries and counter creative blocks.
• Multiple integrations to facilitate the workflow.

Source: G2 - Jawad E., Head of Marketing and E-Commerce, Small-Business

Most people will think of the immediate cost-savings of using an AI tool versus a full-time employee, and this is great - but increased efficiency is the best thing. However, there is a pretty steep learning curve.

b. Writesonic

After Jasper, Writesonic is undoubtedly the most intelligent copywriting tool for marketers. It has a collection of tools to generate diverse content, be it blogs, landing pages, ads, and more. Writesonic has built-in paraphrasing, summarizing, and SEO checkers to refine your content for publishing. Plus, the dashboard is simplistic and easy to navigate, making onboarding easier. 

Key Features

• Real-time SEO insights that help you optimize the content and enhance your search ranking.
• Content Rephrase tool to refine and re-word already existing posts.
• A collection of marketing tools, including ads generators, outlines, and meta tags for popular ad platforms like Facebook, Google, YouTube, and Linkedin.  
• Ready-to-use prompts for over 80 types of content.

Source: G2 - Tom A., Internet Marketing Specialist, Small-Business

Quite easy to use on a weekly basis when required and some of the content produced has performed well in terms of sending new clicks via search. But, the content needs fact-checking, proofreading, and editing.

c. Copy.AI

If you prefer the ChatGPT conversational style yet need an upgrade, go for Copy.AI. It uses the GPT-4 model for content production, including social media pieces, marketing copies, and blog outlines. You will also find a huge collection of templates to streamline writing processes. Just enter keywords, select the target audience, and set preferences to personalize the responses.

Key Features

• Summarizer tool to convert extensive transcripts into content briefs.
• A massive prompt library with ready-to-use commands.
• Account-based marketing that uses insights from personas, industries, and accounts to provide relevant content.
• 2000+ integrations, including Zapier and Gong.

Source: G2 - Brian Y., Head of Marketing, Small-Business

From a sales perspective, I'm able to orchestrate workflows to enrich data on prospects, accounts, and more, enabling us to personalize automated inbound emails. However, there is a learning curve involved.

5. Best AI Tools for Sales Forecasting and Automation

Trend analysis, forecasting, and automation are the hard territories for a marketer. It’s crucial to keep your actions in sync with the buyers’ personas and market trends. Good thing? Smart AI tools can help you anticipate trends and automate data analysis, so you can stay ahead of competitors.

a. Outreach

Outreach is an AI sales execution platform that helps marketing businesses achieve their revenue target. It generates personalized emails, identifies risks from data, and transcribes all your meetings, saving you time for what’s important - strategy planning. What makes it better than other automation tools is the predictive analytics that helps you drive key insights from sales data and generate leads.

Key Features

• Smart assist deals for sales forecast and actionable predictions.
• AI-generated summaries of calls and meetings with customers and team members.
• Real-time call transcriptions for customer calls.
• Sentiment analysis and weekly reports for strategy planning.

Source: G2 - Alberto G., Sales Development Representative, Mid-Market

I have used several tools like Outreach in other sales roles and this tool easily has the best interface out of all of them. Other tools are clunky and outdated in their design. However, I wish there were more ways to filter through tasks.

b. Salesforce

Salesforce, previously known as Einstein GPT, is a CRM tool, featuring a suite of AI tools to help businesses streamline their processes - workflows, customer experiences, and driving growth. It connects with the advanced OpenAI model to maximize its ability to form personalized responses. You are also free to use Salesforce to extract important information from emails and focus on more significant tasks.  

Key Features

• Inbox AI to automate email categorization and response drafting.
• It analyzes data from multiple sources, streamlining data-driven decision-making.
• Identify key insights and trends from big data to aid strategic planning.
• It interprets visual data such as images and video and derives patterns and objects for effective actions.

Source: G2 - Steve W., Sales and Payment Consultant, Enterprise

Salesforce Platform stands out for its operational efficiency and innovative digital automation features, allowing you to create a more professional and secure environment for your work team.

Stay Productive with AI-Powered Marketing

The use cases for AI tools are constantly growing in the marketing industry. Businesses are using these tools to handle customers, write emails, automate administrative tasks, and analyze big datasets. It’s your call to integrate these tools into your workflow, stay productive, and get ahead of your competitors.

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