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Must-Have AI Tools For Social Media Management

Eric Miller
Eric Miller Originally published Dec 21, 24, updated Jan 08, 25

Consistency plays an important role in social media success. However, constantly changing social media algorithms and trends make it challenging for marketers to develop an effective strategy. From finding ideas to creating engaging content and keeping up with features and trends- a lot needs to be done to reach the right audience and generate new leads.

The good news is that artificial intelligence has become a dependable marketing assistant. It helps marketers with social media strategies and offers a competitive edge in today’s digital arena. Let’s explore the best AI tools for social media management to power up your marketing game plan.

Part 1. Top AI Tools For Social Media Management

top ai tools for social media

1. Content Creation and Optimization

Crafting engaging content for social media takes work. You need to create high-quality content that attracts user interest and is presented in a style that aligns with what’s trending on your audience’s favorite social network. That’s where AI social media content creation tools come to the rescue.

a. Lately

lately homepage

Lately is a social media AI writing software that turns all your long-form content into social media posts that can be posted across channels. It is perfect for banking on already-created content such as blogs, videos, podcasts, etc.

With Lately, you can quickly create social media content without having to worry about feeding the software new information. What I like most is that you can train the system with blog posts, emails, and socials for a more relevant and nuanced output.

Key Features
  • Generates web copy, transcripts, podcast clips, and videos.
  • Maintains brand messaging and keyword guidelines.
  • Identifies keywords and phrases that drive results.
  • Trainable AI for refined output.
  • Schedules and publishes content on social channels.
Pricing
  • Starter plan for $49/month (billed annually). The plan includes 1 voice model, 5 social channels, and 1 user seat.
  • Growth plan for $199/month (billed annually). The plan includes 1 voice model, 15 social channels, and 3 user seats with an option to increase at $8 per additional user seat.
  • Enterprise plan with custom pricing. With this plan, you get unlimited voice models, social channels, and user seats.

“I appreciate that Lately is so user-friendly and makes scheduling social posts so simple. Plus, the analytics and insights on the best times to post are a wonderful asset.”

Source: G2

b. Jasper

jasper homepage

Jasper is an AI software that helps create engaging social media content by generating ideas, captions, and hashtags. It is one of the most popular AI writing assistants for good reason- the interface is user-friendly, and the output is effective.

What I like the most about Jasper is that you don’t have to spend hours crafting the perfect copy for different platforms. Simply enter detailed prompts, review and edit the generated content, and publish it across social media channels.

Key Features
  • AI-generated social media posts for different platforms.
  • Adjusts tone to match brand voice (e.g. casual, sophisticated, technical).
  • Brainstorm ideas for campaigns, captions, and hashtags.
  • Pre-designed templates
  • Optimizes content for SEO and user engagement
  • Free trial available
Pricing
  • Creator plan at $39/month (billed annually). The plan includes 1 user seat and brand voice.
  • Pro plan for $59/month (billed annually). The plan includes 3 brand voices and up to 5 seats.
  • Business plan with personalized AI features at custom pricing.

“Jasper helps me craft content for our blog section and organic SEO strategies. It's very useful for creating original content that ranks on search engines, resulting in more traffic and revenue for our company.”

Source: G2

lately jasper comparison

2. Video Content Generation and Editing

Around 91% of businesses use video as an advertising tool, making video marketing an essential component of any social media strategy. While videos effectively communicate a brand’s message, creating content for different platforms can be time-consuming and expensive. Fortunately, the rise of AI video-making tools has made it easier to generate videos for social media platforms without the hefty price tag.

a. Virbo

virbo homepage

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Virbo is an AI-powered video maker that allows you to generate social media-worthy videos in just a few minutes. The clean and easy-to-navigate interface and AI-driven editing features make Virbo a must-have in your marketing strategy.

With this tool, you can generate videos from text, URLs, and existing media. It also has an exciting AI Clip Generator feature that you can use to create viral clips from long videos. This tool comes especially handy when you need to post regularly on social networks.

Key Features
Pricing
  • Basic plan for $19.9/month. Users can generate 15 minutes of video in a month.
  • Essential plan for $44.9/ year or $3.7/month when billed annually. With this plan, users can generate 45 minutes of video in a year.
  • Pro plan for $199/ year or $16.6/month when billed annually. This plan gives users 300 minutes of video and 100G cloud storage.

“Wondershare Virbo is an amazing software for video creation with umpteen realistic avatars. It provides numerous avatars of distinct ethnicities, various professions, and of different age groups which perfectly portrays the content.”

Source: G2

b. Canva

canva video editor

Canva is mostly known as a design tool but it’s great at creating social media and YouTube videos. The tool offers a wide range of templates, making it easier to create videos for specific social networks like Facebook, Instagram, and TikTok.

The highlight of using Canva is its AI-powered suggestions for text and animation which help users generate consistent content while maintaining visual aesthetics. The tool has a simple beginner-friendly interface, so if you’re new to video generation, Canva is a good place to start.

Key Features
  • A vast library of stock media and music.
  • Automatic resizing to format videos for different social platforms.
  • Generates video speech from text.
Pricing
  • Canva Pro for $15/month/person
  • Canva Teams for $10/month/person. You need a team of 3 or more to subscribe to this plan.

“As I am in digital marketing, I need to create many digital assets for my campaigns and social media postings. Canva makes this easy for me with its wonderful templates and elements. Now I don’t need any designer or editor. I can do everything myself. It is so easy and user-friendly that I can operate it easily from my phone as well as from my desktop.”

Source: G2

virbo canva comparison

3. Content Management and Scheduling

Marketers often find themselves juggling automation with personalization when it comes to social media management. While scheduling tools help to some extent, they fail at responding to real-time trends and audience engagement patterns. However, it's possible to overcome the challenges of content management and scheduling with effective AI tools.

a. SocialBee

socialbee homepage

SocialBee is a social media scheduling tool that manages, optimizes, and amplifies your social media presence. The AI tool automatically posts on your social platforms, allowing you to focus on other high-value tasks requiring your attention.

With this AI software, you don’t need to worry about your content getting outdated. That’s because SocialBee recycles your existing content so that your social feed remains active and relevant. It also pays close attention to SEO, ensuring that your content remains effective and evergreen.

Key Features
  • Divide social media posts into content categories for improved planning.
  • Automatic posting according to a predetermined schedule.
  • Recycle posts to save user time
  • Supports multiple platforms (Pinterest, LinkedIn, Facebook, etc.)
  • Integrates with tools like Canva and Zapier for seamless workflows.
Pricing
  • Bootstrap plan for startups and solopreneurs at $348/year.
  • Accelerate plan for small businesses at $588/year.
  • Pro plan for large teams at $1188/year.

“I love that I can organize my posts into categories. Everything is in one place but structured. Also, I can re-use content that I once created easily! Such a time-saver!”

Source: G2

b. Hootsuite

hootsuite homepage

Hootsuite is another social media marketing AI tool you shouldn’t miss out on. With this software, you can create, schedule, and publish new posts for all your social media platforms. You can also schedule the same social media posts to reach audiences in different time zones.

But that’s not all Hootsuite is good at. It helps you keep track of what’s happening in different social media profiles, and even reply to messages across platforms from a single dashboard.

Key Features
  • Optimized schedule to reach audiences at the right time.
  • Tracks incoming messages and allows users to respond through the ‘inbox.’
  • Delivers real-time information about changing social media trends.
  • Integrates seamlessly with apps like Google My Business, Zendesk, Canva, Owly, Mailchimp, etc.
Pricing
  • Professional plan for $99/month. This plan can be used by 1 user to manage 10 social accounts.
  • Team plan for $249/month. With this plan, 3 users can manage 20 social accounts altogether.
  • Enterprise plan with custom pricing. This plan is ideal if you need access for more than 4 users.

“Hootsuite is user-friendly and makes it easy to empower others to manage their social accounts responsibly by planning ahead, understanding analytics, and maintaining consistency.”

Source: G2

socialbee hootsuite comparison

4. Strategy Analysis

An effective social media marketing strategy is incomplete without the right analytic tool. When you understand how your content is performing across different platforms, you can make better-informed strategies for future campaigns.

a. Sprout Social

sprout social homepage

Sprout Social is a user favorite for many reasons. From a feature-rich social media dashboard to effective social listening and scheduling, this management tool is an ideal solution for anyone looking for an all-in-one answer. However, its auto-generated in-depth analytic reports are the true highlight of this software.

Sprout Social allows you to analyze user engagement, demographics, and more to identify areas of improvement. You can also generate reports for all your accounts, groups, or individual accounts. However, one major drawback of this AI tool is its hefty price tag, which can be a problem for large teams.

Key Features
  • Sentiment analysis to identify how existing strategies are affecting the brand.
  • Tracks KPIs and ROI.
  • Analyzes trends and user engagement on different social networks.
  • Retains audience profile for future campaigns.
Pricing
  • Standard plan for $199 per seat/month. The plan includes 5 social profiles.
  • Professional plan for $299 per seat/month. This plan includes unlimited social profiles.
  • Advanced plan for $399 per seat/month.
  • Enterprise plan with custom pricing.

“Sprout Social provides robust reporting tools that offer deep insights into engagement, audience demographics, and content performance. The visual data reports make it easy to interpret and share with team members or stakeholders.”

Source: G2

b. Emplifi

emplifi homepage

Emplifi is a comprehensive AI social media marketing tool that uses artificial intelligence to transform social media and customer data into actionable insights. Emplifi’s ‘Unified Analytics’ feature aggregates, analyzes, and presents customer data in an easy-to-understand format.

Since businesses can view key data from social media, customer care case management, and the voice of customers in a unified manner, it becomes easier to make informed decisions and gain a competitive edge.

Key Features
  • In-depth social media analysis and insights.
  • Schedules and publishes content across multiple social channels.
  • Consolidates social inboxes from all platforms for easier management.
  • AI-driven insights on post timing and content.
Pricing

Emplifi offers four plans: essential, standard, business, and enterprise. You can use the tool’s basic features starting from $200/month (billed annually). However, pricing for other plans varies based on the subscribed features.

“It's super useful to gather in a dashboard all moderation channels. Also, for making monthly/yearly reports, it has more data than what Meta provides.”

Source: G2

sprout social emplifi comparison

5. Influencer Marketing and Collaboration

Influencer marketing is a powerful tool in social media management but finding the right influencer can be challenging. You need to find out which influencer has the right audience and whether they are a good fit for your product. Once you’ve found the right person to collaborate with, you have to figure out the balance between promotional content and authenticity.

a. inBeat

inbeat homepage

inBeat is an influencer search platform where you can find public figures who can help promote your brand to their TikTok and Instagram followers. This AI tool offers advanced filters and search parameters so you can narrow down the ideal influencers based on their location, follower count, user engagement, etc.

However, inBeat doesn’t just connect you to the right influencers. It helps users keep track of their collaborations and generates actionable insights for future influencer marketing strategies.

Key Features
  • DeepSearch to identify influencer profiles similar to the ones you select.
  • Exports contact information of influencers.
  • Built-in analytics to track influencer progression.
Pricing
  • Brand plan for agencies trying out influencer marketing at $200/month.
  • Agency plan for companies with ongoing influencer marketing campaigns at $500/month.
  • Enterprise plan for brands looking for scaling opportunities at $1000/month.

“I have worked on a few campaigns with inBeat and all of them have been well organized, clear communication, and quick payment! Love all the people over there!”

Source: G2

b. Afluencer

afluencer homepage

Afluencer is an AI influencer marketing platform where brands and influencers can connect instantly. It has a wide and diverse database of over 8000 active influencers so your chances of finding the right fit for your brand are quite high.

With Afluencer, you can easily recruit influencers for collaborations and speak to them directly with direct messaging. What’s more? The tool enables you to view and manage multiple campaigns simultaneously, saving time and effort.

Key Features
  • Advanced search and filter options.
  • Tracks influencer campaigns for valuable insights.
  • Direct messaging for convenient collaborations.
  • Notifies brands about influencers based on previous preferences.
Pricing
  • VIP plan at $49/month with 2x influencer invitation credits per day.
  • Concierge plan at $99/month with 5x influencer invitation credits per day.
  • Boss plan at $199/month with a 3x quarterly feature in the Afluencer newsletter.

“What sets Afluencer apart is the quality and diversity of the influencers available on the platform. Whether you're looking for niche micro-influencers or those with a larger following, Affluencer has it all.”

Source: G2

inbeat afluencer comparison

Wrapping It Up

Managing content across social platforms can be time-consuming and expensive. However, using AI for social media marketing can save you time, make your job easier, and take your marketing strategy to the next level.

I hope the AI tools mentioned above supercharge your marketing plan so you can always stay one step ahead of your competition.

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Eric Miller
Eric Miller Jan 08, 25
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