Top 7 Facebook Advert Makers in 2024

Are you looking for a high-quality Facebook ad video maker? You can find myriads of online and offline tools to streamline the process.

Do you need a Facebook ad image creator? Many video makers also support images, although video ads can be more engaging and converting.

Before exploring our top list, let’s see what a Facebook advert maker is and what benefits it provides.

What Is a Facebook Ad Maker?

A Facebook advert creator is an online or offline tool for making images or videos for Facebook Ads. They let you stylize and animate text, change backgrounds, add music and sound effects, and use elements like shapes, icons, and graphics.

The best part is you can leverage pre-built image and video templates perfect for Facebook. You can also start from scratch by uploading existing content before fine-tuning it.

Why should you use a third-party ad maker when you can create a video ad on Facebook using a Facebook Video Creation Kit? You can make a Facebook Ads Manager video when developing a campaign without switching between apps.

Well, Facebook Ads Manager has limited video creation tools. You can only crop and trim a video, choose a thumbnail, place a logo and text overlay, and add captions (automatically or via an SRT file).

That may often be enough because less is more, but you have no templates or advanced features to make eye-catching ads. That brings us to the benefits of using a dedicated ad maker for Facebook.

Benefits of Using an Ad Maker for Facebook

Creating Facebook ads using a dedicated app provides the following benefits:

• Time efficiency – Every Facebook ad maker has pre-built templates, saving you significant time in ad creation. They’re available in various resolutions and include eye-catching visuals ideal for engaging your target audience and generating more leads.
• Editing flexibility – Whether using a Facebook ad creator online or offline, you can enjoy more editing tools than Facebook Ads Manager offers. You can add transitions, effects, animations, music, etc. You can also use AI features like translation, script generation, and avatars.
• Cost-effectiveness – Facebook Ads Manager may be free, but Facebook offers it for paid ads. They can be rewarding, but you can save considerable money by using a Facebook video ad creator (free or premium). You can also reuse ads across platforms to attract a broad audience.

Let’s dive into the best tools to make Facebook ad videos.

Best Ad Makers for Facebook

The following tools are your best options for creating video ads for Facebook or making stunning visuals for image ads. We’ll cover their top features, benefits, drawbacks, pricing, and user reviews.

Wondershare Virbo

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Wondershare Virbo is an innovative AI video generator. It’s the best app to create Facebook video ads online and offline. Its web-based, mobile (Android and iOS), and desktop (Windows) versions have the same features, except the desktop software lets you import PPT files to create videos.

It’s ideal as Facebook ad-making software, offering templates, avatars, royalty-free music, and many creative assets (e.g., fonts, shapes, and images). You can also use talking photos and add a voiceover to create video ads for Facebook.

Key Features

• AI avatars – choose from 300+ lifelike avatars or make your digital clone;
• Video templates – pick from 400+ customizable video templates and create your own for on-brand videos;
• AI tools – generate scripts, add automatic Facebook ad captions, translate your videos across 40+ languages, and convert text to speech using 460+ voices for 90+ countries.

Pricing

• Monthly – $19.9
• Yearly Essential – $44.99
• Yearly Pro – $199

You can try Wondershare Virbo for free to create two 60-second Facebook ad videos using 50+ AI avatars, 100+ templates, and 20 AI scripts.

User Reviews

Wondershare Virbo has a 4.4/5 rating on Trustpilot and a 4.8/5 rating on G2. Users praise it for fast video creation, realistic AI avatars, and AI video translation. However, a few say it’s slow and could be more affordable.

“Revolutionized our approach with AI avatars. The seamless integration with our brand and personalized interactions delivered outstanding results. A strategic move for any company in the digital age.” – Amith Baindla on Trustpilot

“The captivating realism that Wondershare Virbo avatars bring to my videos is truly amazing. These avatars went above and beyond with their ability to add a human touch to my content, making my videos not only informative, but relatable and highly engaging. It’s this authentic touch that sets Virbo apart and makes it a valuable asset in my content creation toolkit.” – Akanksha F. on G2

Canva

Canva offers an online Facebook ad maker with trendy, customizable templates. You can also create ads using existing images and videos, polishing them with custom text and various elements like shapes, stickers, and Facebook icons.

Key Features

• Facebook ad templates – choose from 9,000+ image, video, audio, and animation templates, selecting a style, theme, color, and language;
• AI-powered design tools – let AI generate your ad design and script, create Facebook motion ads, remove unwanted objects and backgrounds, enhance audio, sync video beats to music, and turn text into images, graphics, or videos;
• AI translation – translate text in your ads to 100+ languages and share them directly to your Facebook Story or page.

Pricing

• Canva Free – limited features, including AI usage restrictions and no brand-customizable templates
• Canva Pro – $15/month or $120/year (one person)
• Canva Teams – $10/month/person or $100/year/person (minimum three people)
• Canva Enterprise – custom pricing

User Reviews

Canva has a 2.5/5 rating on Trustpilot and 4.7/5 stars on G2. Users predominantly love its templates and tools for creating visuals. However, many report poor customer support, don’t like the free version’s limited features (including low video quality) and templates, and say the paid plans are expensive.

“Canva inspires me to design. Irrespective of your design skill level, Canva allows you to be creative without robust skills in design tools.” – A customer on Trustpilot

“Canva makes creating and editing visual content an effortless and fun-to-do task.” – Prateek V. on G2

Adobe Express

Adobe Express offers an online Facebook ad creator similar to Canva. They share many features but differ primarily in templates, which are higher in number and less generic in Adobe Express. Adobe Express is also more straightforward and offers millions of creative assets.

Key Features

• Facebook ad templates – filter them by style, mood, price, region, and type (video, animated, or multi-page);
• Editing tools – stylize text, insert media and elements, remove backgrounds, translate captions for Facebook ads, and add animations, transitions, logos, and 25,000+ custom fonts;
• Generative AI – generate images and templates with AI prompts, add text effects, and replace objects with inpainting. 

Pricing

• Free – essential editing tools and limited AI usage
• Premium – $9.99/month or $99.99/year
• Teams – $12.99/month/user or $155.88/year/user (minimum two seats)

User Reviews

Adobe Express has a 2.9/5 rating on Trustpilot and a 4.5/5 rating on G2. Most users like the design quality and content creation tools, but many dislike the pricing and limited features for free users.

“The new version of Adobe is absolutely terrible. All my previous files are now unusable. Most of the features are now Premium-only.” – Time Treiber on Trustpilot

“Creating professional graphics, videos, and websites with provided templates is easy. I like that it is web-based, making it easy to use from anywhere. The site’s organization is clear, helping you decide on the project type or allowing you to create your custom project. There are also quick actions to give you a headstart.” – Cameron M. on G2

CapCut

CapCut’s Facebook ad video creator has a similar interface and features to Adobe Express and Canva. However, it’s more feature-rich than Canva but has fewer generative AI tools. It also has fewer Facebook ad templates. Still, it’s free, making it excellent for creating videos for Facebook ads and other marketing and advertising materials.

Key Features

• Customizable Facebook ad templates – search for Facebook app or web ad templates and customize the visuals and text;
• Hundreds of creative assets – apply filters, effects, stickers, transitions, and font styles and add music, sounds, and stock videos;
• AI tools – generate subtitles, images, and a script-based voiceover, upscale pictures, and enhance low-light photos (e.g., those from product shoots).

Pricing

Free

User Reviews

CapCut has surprisingly low ratings, considering it’s free and provides value. It has a 2.1/5 rating on Trustpilot and 3.9/5 stars on Product Hunt. However, they mainly stem from problems with the video editor, not the Facebook ad maker.

“I love their recent feature where you can make thumbnails for all your videos. Much simpler than Canva, and it seems to be that the quality of pictures is better.” – Linda Rivera on Trustpilot

“Great for social media video editing!” – Alina Vader Lapusneanu on Product Hunt

Animaker

Animaker’s online Facebook video maker is perfect for live-action and animated ads. It lets you create and animate cartoon avatars, enrich videos with millions of assets, and export or publish them directly to your Facebook page.

Key Features

• Facebook video templates – upload existing visuals or choose from hundreds of customizable templates;
• Extensive asset library – leverage 100+ million stock assets (images, videos, GIFs, shapes, scene backgrounds, animations, transitions, stickers, illustrations, fonts, music, and sound effects) or upload your own;
• Character builder – create and animate characters, choosing from billions of combinations and adjusting facial expressions.

Pros & Cons

Pricing

• Free – three monthly downloads with a watermark, five monthly asset usage credits, two custom characters, and no branding support
• Basic – $27/month or $180/year
• Starter – $45/month or $300/year
• Pro – $79/month or $516/year
• Enterprise – custom pricing

User Reviews

Animaker has a 4.1/5 rating on Trustpilot and 4.7/5 stars on G2. Some users report slow video rendering, but most praise the platform for its ease of use and diverse animations.

“My experience with Animaker has been incredibly positive and transformative for my business. As someone who previously struggled with video creation, I’ve found Animaker to be a game-changer in helping me produce high-quality, visually-engaging content without the steep learning curve or major financial investment typically required.” – Kitchie on Trustpilot

“I’ve been using Animaker, and what I like best is its user-friendly drag-and-drop interface. It’s great for beginners like me. The premade templates and characters save a lot of time, making it easy to create videos for various purposes.” – Luis P. on G2

Placeit

Placeit by Envato is an online platform offering mockup and design tools with thousands of templates, including an image and video creator for Facebook ads. However, although you can design Facebook ads online for free, downloading them requires a payment (not necessarily a subscription).

Key Features

• Blank canvas – create Facebook ads from scratch, choosing from stock images and graphics (or uploading your own) and adding text;
• Customizable templates – pick from 1,300+ Facebook ad templates and edit their visuals, colors, and text;
• Standard editing tools – change the layout, move and resize elements, and switch to another aspect ratio (Facebook Story, post, or cover).

Pricing

• Free Account – single design purchases ($0.99/image and $3.99/video) without a watermark
• Unlimited Subscription – $3.99/month (annual billing) for unlimited downloads and multiple size variations

User Reviews

Placeit has a 3.3/5 rating on Trustpilot and 4.5/5 stars on Capterra. Users love its mockups, design elements, and affordable pricing but wish the platform had more templates and assets.

“Getting something done in minutes is worth the subscription! The best thing is I don’t have to pay for an expensive license to get something that looks like it was made by a pro designer.” – Alina Midori on Trustpilot

“I absolutely love Placeit. I use it to create promo videos, mockups, and so much more. It really helps to set us apart from other companies.” – Kristen H. on Capterra

AdEspresso

AdEspresso by Hootsuite is a platform for creating, managing, and analyzing automated Facebook, Instagram, and Google Ads campaigns. It lets you make Facebook lead generation ad videos, Facebook Marketplace video ads, Facebook video views ads, and other ads for various placements and objectives.

Key Features

• Facebook Ads campaign creation – upload or create images or videos, choose a target audience, set a budget, and make a Facebook video ad or an image-based carousel;
• Dynamic ads – add a product catalog, create sets, insert headlines and text, and run ads to recapture customers;
• A/B testing – create split tests to analyze multiple ads’ performance or a post-engagement campaign on Facebook and optimize your placements.

Pricing

• Starter – $49/month
• Plus – $99/month
• Enterprise – $259/month

Each plan offers a free 14-day trial.

User Reviews

AdEspresso has 3.6/5 stars on G2 and an 8/10 score on TrustRadius. Some users report integration issues and don’t like the price tag, but others applaud the platform for intuitive ad creation and management.

“The increased engagement was the best part of AdEspresso.” – Avinash S. on G2

“AdEspresso is great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account.” – Casey Cleary on TrustRadius

Comparison Table for the 7 Ad Facebook Makers

Check how these tools and platforms compare with one another to choose the best Facebook ad maker for your needs.

How to Make a Facebook Ad More Attractive

Whether creating an image-based or short Facebook video ad, follow these tips to make it more attractive:

• Design eye-catching visuals – Grab attention with original visuals that glue viewers to the screen. If you use templates, make your unique spin to reflect your brand identity and personality.
• Create an enticing headline – Make it short and sweet, ensuring it communicates your message and compels viewers to engage.
• Use captions – Always assume your audience watches your videos without sound. Add captions to a Facebook video ad to prevent viewers from scrolling.
• Craft an engaging copy – Ensure your ad copy highlights your offer’s benefits and resonates with your audience.
• Add a compelling CTA – Drive conversions through a sense of urgency, inviting them to “Purchase Now,” “Sign Up Today,” or “Download a Free Trial” and seize a limited-time opportunity to experience your offer’s benefits.

The best part about Facebook ads is you can split-test them to see how they perform. Therefore, run multiple ads with various copies and visuals and adjust accordingly.

Conclusion

Whether you use a premium or free ad creator for Facebook, you’ll have many customizable templates and assets for stunning visuals. However, AI-powered tools can transform your ads, helping them stand out. Wondershare Virbo is the best in the AI department, letting you create AI avatar videos and scripts that impress your viewers.

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