Key Strategies to Set Up TikTok Ads Manager

Since its launch, TikTok has been the most downloaded app in over 40 countries. Now that Tiktok has launched its ad manager, businesses see it as the perfect opportunity to connect with a target audience and reach more people.

Advertisers lean toward Titkok ads, as they can customize messages for their target audience. It lets them gain insights into the audience's interests, behaviors, location, and other demographics, making the most of their budget and resources.

Are you ready to boost your business marketing strategy? Keep reading to learn how to set up TikTok ad accounts and achieve your business goals.

Part 1: Let’s Understand TikTok Ads Manager

TikTok Ads Manager is a management tool for businesses to launch and manage advertising campaigns on the platform. It features a dashboard for managing ads, tracking metrics, and using budgeting tools.

With TikTok Ad Manager, you can launch ads in various formats, like in-feed videos, sponsored hashtags, etc. Plus, its advanced targeting tools even allow targeting audiences with varying demographics. Here is why businesses today prefer launching their ad campaigns on TikTok.

• Streamlined campaign management to launch, manage, and optimize ads easily.
• Budget control to set and manage ad spending effectively.
• Performance monitoring to track ad performance for timely adjustments.
• Increased brand awareness to drive more sales through a large user base.

Here are key details of  TikTok ads manager pricing.

• The average cost per mile (CPM) for TikTok ads ranges from $3.20-$10.
• The average cost per click (CPC) for TikTok ads ranges from $0.25-$4
• The minimum spend per campaign is $500.

Part 2: How to Create a TikTok Ads Manager Account?

Ready to create a TikTok ads manager account? Here is how it goes.

1. Visit the TikTok business Sign Up page to register an account by providing your email or phone number. Enter the verification code sent to your phone or email in the respective field.

Source: Megadigital

2. Next, provide your business information (country, time zone, preferred billing currency, and business name). Once done, click Register.

Source: Megadigital

3. From the Dashboard on your screen, access Account Info below Account Settings.

Source: Megadigital

4. Under the Business Information section, provide relevant information regarding your company. 

Source: Megadigital

In the Company Website field, enter the URL in this format: https://www.tiktok.com/, or else it will be rejected during the account review. Your business website must also work properly to pass the review. Also, it should clearly offer a product or service, and be relevant to the product or service you wish to market.

You also need to select the Industry in your product or service where it will be promoted. Here, enter the street address, state, postal code, and where your business is registered. Business Verification is optional to apply for ad credit programs. With this, you can use extra TikTok for Business features such as the TikTok Creator Marketplace.

5. Now, it’s time to set up a payment method. TikTok Ads Manager offers Manual Payment and Automatic Payment. Choose any you prefer.

Source: Megadigital

6. Once chosen, click Submit from the bottom of the page and Tiktok will review the account information in 24 hours.

Source: Megadigital

Part 3: How to Get Ads Approval on TikTok: Expert Tips

To get your ads approved on TikTok, you need to familiarize yourself with TikTok Ads Manager's content policies. Let’s learn more about it.

1. Compliant Landing Pages

To get ads approval on TikTok, you need to create landing pages as per TikTok’s policies. Here are the key requirements for it.

• Your ads landing page privacy policy should be clear and accessible, so users can learn how you use, collect, and protect data. 
• The user-friendly design is another important thing to get ads approval. It means your landing page design should work well on all devices, including smartphones, tablets, and desktops.

Here is the chart to learn how you can create landing pages according to TikTok policies:

Source: Trapezemedia

2. Follow Ad Specifications

The ad formats and specifications such as video duration, file size, and aspect ratio of ads should meet TikTok's requirements.

Source: Nestscale

Here are the ad specs you need to follow.

• Create high-quality ads with clear visuals and audio.
• The aspect ratio specs should be 16:9 (Horizontal), 9:16 (Vertical), or 1:1 (Square).
• The video duration should be 5-60s.
• The maximum file size of the ad video should be 500MB.

3. Target the Right Audience

Targeting the right audience is essential for ad approval. For this, you must know about the target audience's interests, demographics, and behavior. Here is how to approach it.

• Check TikTok Audience Insights: Use analytics tools in TikTok Ads Manager. Analytics gives you insights into where your ads are getting attention and leads from. It includes audiences, age groups, and interests.

Source: Nestscale

Part 4: How to Request a TikTok Ad Account Review?

Here is how you can request an account review for the first time.

1. Visit the TikTok Account Setup page and locate the Account Status Module.

Source: TikTok Business Help Center

2. Enter your information and select Confirm for an account review.

Source: TikTok Business Help Center

TikTok ad accounts are sometimes rejected. It’s okay. You can again request a TikTok ad review account with a few modifications. For this, follow these steps.

1. Go to the Account Setup Page > Account Status Module > Advanced Settings.

Source: TikTok Business Help Center

2. Next, click Appeal under the account status section.

Source: TikTok Business Help Center

3. Now, select Account Review.

Source: TikTok Business Help Center

4. Finally, click Confirm to submit the appeal. 

Part 5: Set Up a TikTok Ad Campaign using Ad Manager

Now that your account is approved, here is how to set up a TikTok ad campaign:

Before you begin, visit the TikTok ads manager and register for an account. Provide relevant business details and create an account.  

Step1Plan Copy and Creative

The first step of a successful ad campaign is planning your copy and creativity. Add a display name for your ad (up to 20 characters) and ad copy (up to 48 characters). You must decide on the objective of your campaign (e.g., reach, traffic, app installs, video views, lead generation, etc).

Source: Demandcurve

Pro Tip: Keep the ad copy short, as it helps you grab the audience's attention, even when they are scrolling through their feed quickly. You also need to use strong visuals with clear text. Always use a clear call to action and mention what you want them to do after seeing your ad.

Source: Demandcurve

Step2Customize Target Audience

Now, you can customize your target audience.  You need to upload a Customer File (seed list), containing existing contacts’ information, such as email addresses or phone numbers.

Source: Demandcurve

Step3Set up a TikTok Ad Campaign

• Now, you are ready to create and set your TikTok ad campaign.

Source: Demandcurve

• Select a Campaign Objective, give your campaign a name, and decide on your budget.

Source: Demandcurve

Step4Build Ad Groups

• Within a campaign, there are ad groups. An ad group is a group of ads that share the same targeting and budget.

Source: Demandcurve

• To build an ad group, give it a name and select a Promotion Type.

Source: Demandcurve

• Now, choose Placements, and set your audience and demographics targeting.

Source: Demandcurve

• Similarly, decide on your Budget and Schedule.

Source: Demandcurve

Step5Create Ads

Now, it's time to create your ads. To create an ad, you will need to choose your identity (in-feed ad or Spark ad), and upload ad creatives. Also, specify your CTA and destination page URL, and review and submit your ad.

Source: Demandcurve

Step6Go Live

• Finally, TikTok will review your ad. Once approved, your ad will go live, and you can start tracking its performance.

Part 6: Connect TikTok Ads Manager Account to TikTok Business Center

To run and manage ads effectively, connect your TikTok ads manager account to your business account. Press the Business Center icon from the top-left corner of your TikTok Ads Manager dashboard, and follow these steps.

1. Access the Advertiser Accounts section from your TikTok Business Center dashboard.
2. Now, click Request Access to link your existing TikTok Ads Manager account.

Source: Nestscale

3. Next, enter your Ads account ID. Find this by going to your TikTok Account, account name, and copying the store ID.

Source: Nestscale

4. Now, it's time to choose your role, be it Admin, Operator, or Analyst. If you select Admin, your request will be automatically approved. For Operator or Analyst roles, the current admin of the store will approve your access.

Source: Nestscale

Make Engaging Ads for TikTok

For creating engaging ads, you need to understand the platform's unique style and audience. Here is how to create engaging ads for TikTok:

1. Learn your Audience's Interests

TikTok mostly hosts the younger generation, with Gen Z and Millennials. To connect with them, you need to research trending topics, challenges, and the type of content that your target audience engages with. To do so, you can use TikTok's insights to tailor your message.

2. High quality Short and Snappy Videos

TikTok videos are brief, typically ranging from 15 to 60 seconds. Your ads should have a high-quality video with attention-grabbing elements in the first few seconds. You need to start with a hook, an intriguing question, a funny moment, or an eye-catching visual. Also, you should upload ad videos consistently.

Tools like Virbo can help you make videos that contain all these factors. Virbo's URL-to-video and montage maker is the fastest way to make automated ads for social media sites like TikTok.

3. Embrace Authenticity

TikTok prefers authenticity, and for that, you need to use relatable characters and real-life scenarios to connect with viewers. You can also take help from user-generated content or influencer partnerships to enhance credibility and relatability.

4. Showcase Value Quickly

You need to clearly communicate the benefits of your product or service. Creative visuals and concise messaging to highlight key features and what sets you apart from competitors.

5. Optimize for Mobile

As TikTok is a platform that is designed for phones, your ad videos must be attention-grabbing with bold colors, clear fonts, and quality for smaller screens.

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TikTok Ads Account Best Practices

To make the most of your TikTok ad campaigns, here are some things to employ.

• Focus on campaign Goals: You should ask yourself a question, what are you trying to accomplish with your campaign, “what are the goals? For example, increase brand engagement, drive traffic to a site, or gain more users. Setting specific goals will assist you launch successful advertisements and target a relevant audience.
• Target Your Audience: Create custom ad groups based on TikTok targeting settings to improve ad precision. This allows you to specify the relevant audience for better engagement and conversion.
• Use AI Tools: TikTok is all about creativity. Thus, the type of adverts for the TikTok audience should be visually appealing and entertaining. Today, AI tools like Virbo can help you create high-quality viral videos. Its url-to-video generator turns your product page into a trendy advert within minutes.
• Test and Optimize: Regularly experiment with a variety of ad designs, images, and text. This helps you to identify what works well and what does not.

Final Words

With a TikTok ad manager campaign, a business can reach millions of audience and improve their conversions. Since TikTok has reels, your marketing strategy should be related to a short video about your product. To make it even better, I would suggest you optimize the graphics and content of the video. Yes, making a video for each ad or thinking of content might be a little frustrating if you are not using AI tools like Virbo to generate interactive video ad ideas.

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