10 Best TikTok Ads Examples That Captivate Audiences

Remember when we thought six-second Vine videos were groundbreaking? Fast forward to today, and TikTok has completely revolutionized short-form content. But it's not just dance challenges and lip-syncing anymore - savvy marketers are turning TikTok into a goldmine for TikTok ads that actually work.

But, TikTok is not just another advertising channel where brands can repackage their existing ads and make them work there. Here, different rules apply to building your audience. Influencer marketing, creating organic videos, collaborating with influencers, and forming lasting partnerships are just a few more successful ways to build campaigns on TikTok.

To help you get in the TikTok game, we bring you a selection of eight great TikTok ads examples that really worked. We'll see why they were so good and what we can learn from them.

Part 1: The Effectiveness of TikTok Ads

According to TikTok's data, 83% of users find its ads entertaining, and 25% of users worldwide have purchased or researched a product after seeing it on the app. So, if you’re wondering whether TikTok ads are effective, the short answer is, yes.

In fact, a  Capterra survey found that 78% of small businesses running TikTok ads achieved positive ROI, mostly within 6 months. 52% plan to increase TikTok ad spending. Only 18% of non-users cite data practice concerns.

How is TikTok Used for Advertising?

TikTok offers several ad formats for businesses to leverage:

1. In-Feed Ads

 

In-Feed ads are the most common format on TikTok. These ads appear naturally in users' "For You" feed as they scroll through the app. They can be up to 60 seconds long but typically perform best when they are short and snappy, blending seamlessly with user-generated content.

Since they’re integrated into the feed, they don’t feel intrusive, making them highly engaging. Brands often use trending music, hashtags, and challenges to make their ads more appealing and relevant to TikTok’s audience. These ads also include features like clickable links, call-to-actions (CTAs).

2. Top View Ads

 

Top View ads are one of the most premium placements on TikTok. These ads appear at the very top of the "For You" page when users first open the app. These ads are full-screen and typically last up to 60 seconds. Since they are one of the first things a user sees, they tend to get more views and engagement compared to other formats. Brands often use this format for product launches or to create buzz around major events.

3. Brand Takeover Ads

These provide brands with exclusive visibility by taking over the screen when users first open the TikTok app. These ads appear before any user-generated content and typically consist of a full-screen static or dynamic display (video or GIF), which directs users to a landing page or TikTok profile. Brand Takeover ads can be incredibly effective for driving awareness as they are impossible to miss.

4. Spark Ads

This format enables businesses to take popular videos created by users that feature their products and turn them into ads. It fosters authenticity because users are already engaging with the content. By leveraging content that users love, brands can create a sense of trust and relatability, which can lead to increased engagement and conversions.

5. Hashtag Challenge Ads

Hashtag Challenge ads invite users to participate in a challenge by creating their own content. These ads typically feature a branded hashtag and encourage user-generated content, leading to a viral loop as more people join in. The ad will usually include a video demonstrating the challenge, a catchy song, and the official hashtag.

Tiktok Ads Examples

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What Affects the Success of a TikTok Advertising Campaign?

There are several things that affects the success of a TikTok ads campaign. Here are some of them;

• Audience: TikTok’s users are primarily younger, so ads need to align with their preferences and behaviors. Using TikTok’s advanced targeting features, you can reach the right demographic, increasing the chances of engagement and conversions. Tailoring your content to resonate with this audience, focusing on trends and authenticity, is essential for ad success.
• Competition: The competitive landscape on TikTok is intense, with many brands vying for attention. To stand out, your content must be creative and unique. Ads that tap into current trends, use engaging visuals, or feature influencers are more likely to outperform competitors. Effective TikTok ads often focus on grabbing attention quickly, making your brand memorable even in a crowded space.
• Ad Format: The format you choose greatly impacts your campaign’s performance. For example, In-Feed ads are ideal for blending into users' feeds, while Brand Takeover ads grab attention immediately. Spark Ads work well for promoting user-generated content, boosting authenticity. The right format depends on your campaign goal—whether it's brand awareness, driving engagement, or increasing conversions. Each ad format has its strengths, and aligning them with your goals ensures better outcomes.

By understanding the diversity of TikTok ads and their appeal to young, highly engaged audiences, we can better understand the unique advantages of advertising on this platform. Next, we will analyze some successful TikTok advertising cases to see how they achieved breakthroughs.

Part 2: 8 Best TikTok Ads Examples

As TikTok continues to grow in popularity, brands are leveraging its dynamic platform for advertising. To stand out, successful ads capitalize on trends, use creative content, and foster user interaction. Here are eight of the best TikTok ads examples that have effectively harnessed these elements.

1. HelloFresh In-Feed Ads

HelloFresh used TikTok's In-Feed Ads to promote their meal kit service through a vlog-style video. This lively, fast-paced video features real people unboxing, preparing, and enjoying HelloFresh meals. The video combines a voiceover with on-screen text to highlight what makes HelloFresh special.

In the HelloFresh ad, a real person engages directly with the camera, creating a personal connection and offering an informal yet effective brand endorsement. Rather than a hard-sell tactic, it feels like a friendly recommendation from someone you trust.

2. Pets: The Farmer’s Dog

The Farmer's Dog, an e-commerce platform specializing in customized, fresh dog food delivery, sought to expand its customer base through a targeted advertising campaign. Their focus was on reaching potential clients aged 25 and above within the United States.

To achieve this goal, the company leveraged TikTok's advertising capabilities. They partnered with content creators to promote their primary selling point: the most convenient dog owner’s choice for healthy living.

They implemented In-Feed TikTok Spark Ads to engage users interested in pets and adjusted their audience targeting and creative elements to effectively lower cost-per-acquisition (CPA) at scale.

The results were notable. According to TikTok, The Farmer’s Dog spends $100,000 monthly in TikTok advertising, which has become the primary source of their new customers. Over the course of just two months, their campaign achieved 33 million video views, reduced CPAs by 62%, and increased their conversion rate by 5%.

3. Cookies: Crumbl Cookies

 

Crumbl Cookies is renowned for its delectable cookies, which they deliver across the U.S. Each week, they introduce new flavors on a rotating menu, available for a limited time. This strategy generates a sense of urgency, or FOMO (fear of missing out), making it ideal for TikTok promotions.

During a two-month campaign, Crumbl Cookies launched an engaging and stylish ad to showcase each new flavor. The combination of high-quality video production and the inherent FOMO effect led to remarkable outcomes.

The campaign results were impressive: it reached 22 million accounts, gained 2 million new followers—marking a 1,500% increase in their follower count—and established TikTok as the primary advertising platform for the brand.

4. Crocs – #CrocTok ads

 

When browsing Crocs' TikTok feed, it's immediately apparent that their content creators are having a blast. Despite the general perception that Crocs aren’t the most fashionable footwear, the brand has chosen to lean into this unique image rather than shy away from it.

Their #CrocTok ads feature various dads and faux fashionistas enjoying the distinctive, vibrant shoes, ensuring that the experience is entertaining for their audience. This playful approach has resulted in Crocs amassing 824,000 followers and 5.5 million likes on TikTok. Here are two standout examples of Crocs’ #CrocTok ads: Example 1 & Example 2

5. Dermalogica

 

For beauty brand Dermalogica, the approach exemplifies a highly effective format for TikTok ads. The straightforward sequence: "Flip. Squeeze. Foam. Rinse. Glow." mirrors the clear, step-by-step method often featured in organic videos on the "For You" page.

This format is especially useful for consumer packaged goods (CPG) brands aiming to clearly demonstrate and highlight their product's features and benefits.

6. Vessi

Vessi, a fun-loving Canadian footwear brand, is making waves on TikTok with its water-resistant shoes and entertaining social media presence. The brand combines organic growth with its funny content and frequently teams up with TikTok influencers who bring a comedic touch to their posts. In one of their recent promotions, Vessi collaborated with Kris Collins, a popular Canadian TikToker.

Collins created a collection of parody videos featuring Vessi's products, each ending with a “Buy Now” button. This approach allowed Vessi to expand its reach while keeping the ad’s playful tone. Despite being a smaller company, Vessi is achieving notable success on TikTok, boasting 164,000 followers and 1.8 million likes.

7. Netflix

Netflix aims to captivate audiences worldwide, and what better way to engage Gen Z than through a viral user-generated content trend? This was the core idea behind their discover your power with #WhatsYourPower campaign, designed to promote the film Project Power.

The campaign invited participants to use a special hashtag along with a branded filter that revealed a fictional superpower. This prompted users to create unique content featuring the filter. The initiative proved to be a major success in user-generated content, with 112,000 people engaging with the filter.

Netflix's success on TikTok is notable, as it stands as the second most-followed brand on the platform. Their strategy, which includes funny sketches, interviews with actors, and videos from their latest shows, which greatly contributed to the effectiveness of the #WhatsYourPower campaign.

8. Zoomerang

 

The video-editing app Zoomerang was particularly well-suited for TikTok advertising because it allows users to create and edit entertaining and captivating content for platforms like TikTok. To advertise the app, Zoomerang created high energy in-feed ads that featured eye-catching transitions to keep viewers engaged throughout the video. These ads concluded with a compelling call-to-action, encouraging viewers to visit installation pages.

What Made These Campaigns Work?

There are several important elements that contributed to the success of the above brands' TikTok campaigns. We’ve discussed some of them below;

• Capturing Popular Trends: TikTok is a trend-driven platform where staying current with the latest trends is crucial. Successful ads often align with trending topics, challenges, or popular hashtags, making them feel timely and relevant.
• Creative Content: Unique and engaging content stands out and encourages sharing. This might involve creative storytelling, striking visuals, or engaging formats that capture the viewer's attention.
• User Interaction:Ads that encourage viewers to participate, whether through creating their own content, using interactive features, or engaging with branded elements, tend to perform better.

Through the analysis of these cases, we can see how successful TikTok ads effectively use video creativity and user interaction to drive brand influence. Next, we will explore the creative inspiration behind these successful ads and their inspiration for future advertising creation.

Part 3. The TikTok Ad Inspiration That Drives Success

To create effective TikTok ads, it's important to understand what makes certain campaigns stand out. By reviewing most successful ad examples, we can pinpoint the essential elements that drive their effectiveness and uncover best practices for crafting impactful TikTok content.

Common Characteristics of Successful TikTok Ads

1. Creativity: 

Creativity is a cornerstone of successful TikTok ads. The platform thrives on unique and inventive content, making it essential for ads to stand out with fresh ideas and compelling visuals. Creative TikTok ad examples often include playful themes, unexpected twists, or innovative formats that capture viewers' attention and encourage engagement.

2. Audience Targeting: 

Effective TikTok ads are tailored to specific audience segments. By leveraging TikTok’s advanced targeting options, brands can ensure their ads reach the right demographics. Successful campaigns often utilize insights into user behavior and preferences to craft messages that resonate with their target audience, leading to higher engagement and conversion rates.

3. Video Style:

The style of TikTok videos plays a crucial role in their success. Successful ads typically embrace the platform’s style, featuring short, concise, and visually appealing content. High video quality, vibrant colors, and dynamic editing techniques are key to capturing attention quickly. Whether through TikTok In-Feed Ads or Top View Ads, the visual appeal and brevity of the video are essential for maintaining user interest.

4. Storytelling and Interactivity: 

Engaging storytelling helps create a connection with viewers. Successful TikTok ads often weave narratives that are relatable or entertaining. Combining this with interactivity—such as encouraging users to participate in challenges, use branded filters, or engage with interactive elements—fosters a deeper connection and amplifies the ad’s reach.

Tiktok Ads Examples

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Best Practices for Ad Creation

To maximize the appeal of TikTok ads, consider the following best practices:

• Combine Music and Special Effects: Use popular music tracks and special effects to enhance the ad’s engagement. Music should align with the ad’s mood and theme, while effects can add an element of fun or excitement.
• Incorporate Challenges: Participating in or creating challenges can drive user interaction and participation, boosting the ad’s visibility and reach.
• Focus on Quality and Diversity: Ensure high video quality and explore diverse video templates. High-quality visuals and varied content formats help maintain user interest and accommodate different viewing preferences.

By summarizing the best practices, we can not only improve the attractiveness of ads, but also maximize the impact of ads. In the next section, we will focus on how to quickly create outstanding TikTok ads using multiple templates, especially the convenience of using the Virbo tool.

Part 4: Best Video Editors with Multiple Templates for TikTok Ad Inspiration—Virbo

If you’re looking for a reliable bideo editing software to create TikTok ads, Virbo is the perfect solution. This AI video generator allows you to generate eye-catching TikTok videos for ads in minutes using ready made templates, AI avatars, and lots more. You can even use it to generate TikTok ads from text, thanks to its advanced AI-Text-to-Video generator.

What’s more, Virbo TikTok video templates are customizable. Which means, you can edit them according to your preference. Plus, it offers a wide range of editing tools that you can use to make your videos look more stunning and captivating.

Key Features

• Generate videos for TikTok ads using more than 300+ AI avatars in different genders.
• Create TikTok ads in different languages using over 400+ AI voiceovers in 90+ languages.
• Built-in AI voice cloning tool allows you to clone your voice and use it for TikTok ads within minutes.
• Supports advanced AI script generator that can be used to generate scripts for TikTok ads effortlessly.

Here is how to use Virbo to Generate Video for TikTok Ads

Step 1: Run the Virbo AI Video Generator software on your computer and click on “Create Video” from the main interface.

 

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Step 2: Choose the video “aspect ratio” from the pop-up and click on “Create Video” to proceed.

 

Step 3: Navigate to  “Avatars” and choose the AI Avatar you’d like to use for the video.

 

• After you select the AI avatar, customize it to fit the type of video ad you intend to create.

Step 4:  Scroll down to the section  labeled “Text script” and enter the “TikTok ad script”.

• If you don’t have a script, click on “AI Script” to use Virbo’s AI script generator to generate a high-quality script.

 

Step 5: After adding the script, preview the video to ensure it syncs properly with the AI avatar. Then, customize the video background style, text styles, add stickers, and do lots more to make it look more attractive.

 

Step 6: Preview the final output of the video and click “Export” to save the file on your computer.

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Why Use Virbo?

• Excellent Selection of Templates: Virbo offers ready-to-use, customizable templates for TikTok ads that save time and ensure a professional look.
• Easy to Use: Virbo’s drag-and-drop interface makes video editing simple, even for beginners.
• Flexible and Adaptable: Virbo provides tools for various ad types, allowing you to create videos tailored to your campaign goals.

Virbo provides an efficient solution for quickly creating TikTok ads, especially for users who need flexibility to adapt to different advertising creative needs. If you are looking for a tool that can help you stand out on the TikTok platform, Virbo will be your best choice. Whether you are a novice or a professional ad creator, Virbo's multiple template selections and ease of use can help you quickly create eye-catching TikTok ads. Hurry up and try Virbo to improve your ad creation experience.

Conclusion

To craft standout TikTok ads, take inspiration from the best TikTok ads examples and leverage creative strategies. Explore TikTok ad ideas to make your content engaging and effective. For a streamlined ad creation process, try Virbo. With its easy-to-use tools and diverse templates, Virbo can help you design compelling ads that capture attention and drive results. Give it a try and elevate your TikTok advertising game today!