Top 6 Ways to Promote Product on TikTok

TikTok is a fantastic platform when it comes to marketing and selling your e-commerce brand. Currently, it has gained immense popularity in the last few years. Given that it has over 1 billion monthly active users and 167 million TikTok videos watched per minute, it presents a valuable channel for businesses looking to expand their online presence and drive sales.

For e-commerce entrepreneurs considering how to promote product on TikTok, there are numerous effective strategies to explore and this article looks at six ways you do just that.

Part 1: The Power of Product Promotion on TikTok

TikTok, launched in 2016, has rapidly become one of the most popular social media platforms worldwide. Its unique blend of short-form video content, music, and interactive features has captured the attention of over 1 billion active users globally. What sets TikTok apart is its predominantly young user base, with a significant portion of users falling between the ages of 16 and 24.

This demographic makeup makes TikTok an ideal platform for businesses targeting younger consumers. The platform's algorithm-driven content discovery mechanism allows even small businesses to gain significant visibility without necessarily having a large following. TikTok's format encourages creativity and authenticity, which resonates strongly with Gen Z and millennial audiences who value genuine brand interactions over traditional advertising.

Moreover, TikTok's features like hashtag challenges, duets, and stitch functionality provide unique ways for brands to engage with their audience and create viral content. These characteristics make TikTok particularly suitable for product promotion, especially for brands looking to tap into trends, showcase product demonstrations, or create engaging storytelling around their offerings.

How to Sell More Product on TikTok

To sell more products on TikTok, businesses need to adopt strategies that align with the platform's unique ecosystem. By implementing these strategies, you can build a dynamic presence on TikTok that not only entertains but also converts views into product sale

• Live Streaming:

 

Hosting live streams allows for real-time interaction with your audience, creating a stronger connection with potential customers. You can use live streams to showcase your products, answer questions, and offer valuable information. Announcing live streams through feed posts ensures that more users will tune in, and choosing the right time, based on analytics, maximizes reach and engagement.

• Learning from Other Brands:

By analyzing the success of other brands on TikTok, you can gather ideas on the types of content that resonate with users. Whether it's creating challenges like Chipotle’s successful campaigns or focusing on Q&A sessions, understanding what works for others in your industry can help guide your strategy.

• Hashtags:

Hashtags help potential customers find your content. The right mix of general, niche-specific, and trending hashtags increases your chances of appearing on TikTok's 'For You' page, where users discover new content. This visibility can attract more customers to your products, leading to increased sales..

• Develop a Content Strategy:

 

Developing a content-focused approach that reflects your brand's identity while adding value is crucial. This could involve educational content, tutorials, or tips that align with your brand. For example, makeup brands can create tutorials or offer solutions to common beauty problems, ensuring the content speaks directly to their target audience.

• Reply Audience Comments:

 

Engagement is a two-way street. Replying to comments, both positive and negative, shows users that your brand values their feedback and opinions. This interaction fosters a sense of community and can turn followers into loyal customers.

• Set Timing for your Posts:

Posting at the optimal time when your audience is most active increases the likelihood of engagement. TikTok’s pro account analytics helps determine peak times for your audience, ensuring that your content is seen by the most people possible.

• Cross-Promoting on Other Platforms:

Leveraging your presence on other social media platforms, like Instagram and Facebook, helps drive more traffic to your TikTok account. Cross-promoting content from TikTok can expand your reach and engage a broader audience across different platforms.

• Influencer Marketing:

TikTok influencers have large, loyal followings, and partnering with them gives your products credibility. When influencers promote your brand, their followers are more likely to trust their recommendations, which can lead to increased sales.

• Create a Posting Strategy:

Consistency is key on TikTok. Introduce your brand with an engaging introductory video that gives potential followers a glimpse into your products. Plus, creating challenges that encourage user participation can generate more views, interactions, and potential customers.

Part 2: How Much Does it Cost To Promote Products on TikTok?

Product Promotion on Tiktok

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The cost to promote products on TikTok can range as low as $3 and up to $1000 per day,and can take one to seven days. Therefore, the cost of TikTok Promote could range between $3 for one day campaign to $7,000 for seven days campaign. This is a cheaper option compared to the regular TikTok Ads that start at about $10 per CPM (cost per 1000 views) with a minimum campaign budget of $500.

Influencer marketing costs can range from $5 to $2,500+ per post, depending on the influencer's follower count and engagement rate. You can also consider setting up a TikTok Shop which is free, but TikTok charges a commission on sales made through its platform, typically around 5%. Consider these costs when planning your TikTok marketing strategy to ensure a positive return on investment.

Techniques for Making a Product Go Viral on TikTok

There’s no guaranteed formula for virality, however, we have some techniques that can try to accomplish such an objective.  Adopting these techniques will improve the likelihood of your product getting noticed and shared widely across the platform.

• Leverage trends:

Stay on top of current trends and incorporate them into your product promotions. This can include using popular songs, participating in viral challenges, or creating content that aligns with a trending meme or hashtag.

• Collaborate with influencers:

Partnering with influencers who have strong engagement within your target market can give your product an instant boost in visibility and credibility.

• Use Branded Hashtag Challenges:

Creating a custom hashtag challenge encourages users to create and share their own content around your product, leading to a viral chain reaction.

• Offer giveaways and incentives:

Enticing users to engage with your content by offering rewards, discounts, or giveaways can quickly amplify your reach.

Pro tip: It’s important to experiment and keep track of analytics to see what works best for your brand.

Part 3: 6 Effective Methods for Product Promotion on TikTok

Let’s look at the the effective methods to promote product on TikTok;

1. Creating Attractive Videos

 

Crafting compelling and original content is essential for attracting potential customers and showcasing your products effectively. Focus on storytelling and entertainment rather than direct selling. Users come to TikTok to be entertained, so your product should be seamlessly integrated into content that's fun, informative, or emotionally resonant.

Experiment with popular TikTok formats like tutorials, before-and-after reveals, and day-in-the-life videos. These formats allow you to showcase your product in action and demonstrate its benefits in a relatable context. Keep your videos short, ideally between 15 to 60 seconds, and make them visually appealing. Use trending music and effects to increase discoverability, but ensure they complement your product rather than overshadow it.

2. Leverage TikTok Ads for Greater Reach

To increase the visibility of your videos and products, investing in TikTok ads can be highly effective. For small businesses, TikTok offers two main advertising options: Promote and Spark Ads.

Promote allows you to enhance your existing video content, helping to increase views, direct traffic to your website, or expand your audience. It's a simple option designed for those new to advertising on TikTok. Spark Ads, on the other hand, lets you boost either your own video content or that of influencers. It offers more advanced targeting and campaign objectives, making it suitable for experienced advertisers. With Lightspeed, you can advertise directly through your eCommerce dashboard.

3. Leverage Influencer Marketing

Working with influencers is a proven way to promote products on TikTok because they have loyal followers who trust their recommendations.The platform’s Creator Marketplace makes the process easy by giving you access to a vast database of influencers who are eager to promote products.

Start by identifying influencers whose audience aligns with your target market. You don’t need to partner with celebrities boasting millions of followers to make an impact—even nano- and micro-influencers with smaller, but highly engaged, followings can deliver great results. These influencers can create content sh

4. Host TikTok Events and Challenges

 

TikTok events and challenges are excellent ways to generate buzz around your product. Create branded hashtag challenges that encourage user participation. The key is to make the challenge fun, easy to participate in, and relevant to your product.

Live shopping events are another powerful tool. Use TikTok Live to showcase your products in real-time, answer viewer questions, and offer exclusive deals to viewers. This creates a sense of urgency and can drive immediate sales.

Consider organizing Q&A sessions or behind-the-scenes looks at your brand. These types of content help build a connection with your audience and increase brand loyalty. Launch time-limited promotions or exclusive offers during these events to drive engagement and sales.

5. Optimize Your TikTok Profile

Your TikTok profile is often the first point of contact between your brand and potential customers, so it's crucial to optimize it for maximum impact. Use a clear, recognizable profile picture – usually your logo or a product image works well.

Craft a concise, keyword-rich bio that succinctly describes your brand and includes a call-to-action. Add a link to your website or a product landing page to make it easy for interested viewers to learn more or make a purchase.

Take advantage of TikTok's feature that allows you to pin videos to your profile. Use this to showcase your best content, whether it's your most popular videos, product demonstrations, or customer testimonials.

6. Leverage TikTok's Shopping Features

 

TikTok has been rapidly expanding its e-commerce capabilities, and savvy businesses are taking full advantage. Set up TikTok Shop to enable in-app purchases, reducing friction in the buying process. Use product tags in your videos to make items easily shoppable – viewers can tap on these tags to get more information or make a purchase without leaving the app.

Shoppable live streams are a powerful tool for demonstrating products in real-time and answering viewer questions. These can create a sense of urgency and drive immediate sales. Finally, make use of TikTok's product showcase tab on your profile. This allows you to display your product catalog directly on your profile, making it easy for interested viewers to browse your offerings.

Part 4: Best Way to Create Promotion Video for Tiktok: Wondershare Virbo

Product Promotion on Tiktok

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A very effective way to create a promotional video for Tiktok is by using Wondershare Virbo.

Virbo is an AI video generator that offers a wide range of AI powered features to create videos for content marketing, education & training, products how-to, and many more. It provides you access to realistic AI avatars, AI script generator, AI video translator, and lots more. It even has built-in video templates that you can use generate videos within a few minutes.

Virbo AI Video generator also has a very straightforward interface, which means you don’t need to be tech-savvy to navigate your way around the tool.

Key Features

• Over 300+ high-quality AI avatar that can be used for various marketing purposes.
• Supports conversion of texts into voices in different languages using more than 460+ AI voiceovers in 90+ languages.
• Clone voices in videos within a few minutes using advanced AI voice cloner.
• Automatically translate videos in more than 40 languages using AI video translator.
• Advanced AI script generator allows the generation of script for videos within second.

Follow these steps to create videos using Virbo AI Video Generator:

Step 1: Install and launch the Virbo AI Video Generator software on your PC or Mac. Then, click on “Create Video” to begin the process.

 

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Step 2: Select the “aspect ratio” and click “Create Video” again.

 

Step 3:Click on “Avatars” and select a suitable AI Avatar for the video.

 

• Customize the Avatar style based on the type of vide you’re creating.

 

Step 4:  Next, you need to provide a script for the video. So, navigate to “Text script” section and type the video’s script.

• If you don’t have a script available, you can resort to using “Virbo’s AI Script Generator” for the job. So, click on “AI Script” and follow the on-screen instructions to generate the video script.

 

Step 5: Once the script is ready, use the customization feature to edit your vide’s background style &  text styles, add stickers, and do lots more. This would make the video look more attractive.

 

Step 6: Finally, preview the video. If you’re satisfied,  click “Export” and save the file to a preferred “Path” on your computer.

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Conclusion

Promoting products on TikTok offers businesses a unique opportunity to reach a vast, engaged audience through creative and authentic content. By leveraging the TikTok's diverse features, from challenges to live shopping events, you can showcase your products in ways that resonate with your TikTok user base. Remember, success on TikTok comes from understanding the platform's culture, creating genuine connections with your audience, and consistently delivering entertaining content that subtly highlights your products' benefits. With the right strategy and a willingness to experiment, TikTok can become a powerful tool in your product promotion arsenal.