How to Add a Video to Amazon Listing?

Adding product videos to Amazon listings is one of the most effective ways to enhance visibility and attract more customers on the e-commerce platform. However, some users don't know how to go about this.

If you happen to be among such users, this guide is for you. Here, we’ve explained the best way to add a video to Amazon listing without hassles. You’ll also learn the best tool to create product videos for your Amazon listing within minutes. Keep reading.

Part 1: Key Tips for Adding Videos to Amazon Listings

 

Videos have become a powerful tool to build success with your Amazon storefront. You can use them to improve conversion rates and that can make a difference when it comes to generating more sales.

Every time you post a video you are establishing a following and building credibility with them. This turns into trust and it can eventually increase conversions. Remember, every time you post a video that gives customers honest information about the benefits or key features of a product, it creates trust. It means people are more likely to take your opinion to heart when buying any goods or services.

You could use the following tips when adding videos to Amazon listings.

●Focus on Quality and Relevance

You must create top-quality videos if you want to succeed. It’s important to invest in equipment that delivers excellence so that your videos are clear with a professional feel. It’s also important to remain on topic.

For instance, if you’re talking about a coffee table, that must be your focus from start to finish. Don’t stray, even for a second. You don’t need to pad the video to make it longer, it’s better when it’s 30-60 seconds. 

●Keep Videos Concise and Informative

Buyers lose interest when you fail to deliver a clear message. Most people tend to tune out after a minute, if not sooner, so your videos must be on point. Highlight important features and give customers a reason to part with their cash. While you don’t want to rush through the video, you shouldn’t drag it out either.

●Include a Clear CTA

You cannot overlook the CTA when making a video. It remains the single most crucial element of the video because it gives buyers the drive to follow through and make a purchase. So, add an inspiring (but subtle) call to action and give customers a reason to buy.

Adding videos to your Amazon listings can be smart as it creates trust with potential buyers. It also allows you to demonstrate why they should buy those products.

Part 2: How to Add Video to Amazon Listing

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Adding a video to an Amazon listing is not as complex as it sounds, even if you’ve never done it before. You just need to know a few simple things to help get you started.

The Requirements for Amazon Product Videos

You will need to follow these requirements when you want to upload and get approval for your product video.

• You Must Be a Brand-Registered Seller
• The Video Must Clearly Show the Benefits and Features of the Product
• Have an Aspect Ratio of 16:9
• The File Format Must Be .mov. or .mp4
• Have a Resolution of at Least 720p and a Maximum of 1080p
• The Overall File Size of the Video Should Be Less than 500MB
• You Can Only Use Royalty-Free Music in the Background of the Video
• Amazon’s Community Policies Must Be Followed Also

While extensive, these requirements give you a solid guide as to what’s expected with your video and how it should be formatted.

Guide to Uploading Amazon Product Videos 

Now you know the requirements, adding your video to an Amazon product listing is the next in the agenda. Here is detailed procedure on how to go about it.

Step1 Sign Into Your Amazon Seller’s Central Account

Go to the Amazon website and log into your Seller Central account. You need to have a registered account, of course, and use the password and email address you signed up with.

If you don’t have an account set up yet, you will need to create one now (and apply to become a brand-registered seller). 

Step2 Find the Upload and Manage Video Section

Once you’ve logged into your account, click on the menu icon and choose “Inventory”. Then, select  ‘Upload & Manage Videos’ to proceed to the next step.

Step3 Add the File from Your Computer

You should now be at the Manage Video screen. On this page, you can choose which files to upload. So, click on the ‘Upload Video’ button at the top-right of the screen.

 

• After that, upload the video file or drag and drop it from your computer.

Step4 Select the Product’s ASIN

 

Once the video is uploaded, you need to choose the product you want to add to the video. So, you’ll need to input its ASIN (or you can use the search bar to find the relevant product). It’s also necessary to use an optimized title for your product. It will allow for your video to be easily found on Amazon and with a simple internet search.

Step5 Submit the Video for Review

Locate the ‘submit’ button and click on it to submit your video to Amazon for approval. Typically, the review process should take two or three days, but this can depend on the number of requests they’re dealing with. In some cases, your video will be uploaded in a day (if they have a downturn in videos to process).

Once your video gets approved, it should appear on the product detail page, usually as a ‘related video short’ feature. This should give you maximum exposure for customers to watch your videos and hopefully make a purchase.

Part 3: Enhancing Your Amazon Listings with Virbo AI Video Generator

Virbo AI Video Generator

Produce an AI video with realistic avatars, AI voices, and text-to-video conversion.

Try it Out Try it Out Buy Now

Available on:

Your video will compete against hundreds of others and it means yours has to be the best for it to stand out. Of course, that does come with a few obstacles too.

Video Creation Challenges and the Virbo Solution

You may be handy with a camera but creating high-quality product videos for Amazon is quite different. You need to invest a lot of time into the project, not to mention, need some technical know-how. That’s all before you factor in the costs. Virbo might just, however, be the answer to your problem.

Virbo is an AI video generator is an AI-powered tool that can create professional-looking videos in a matter of minutes. It not only allows you to have total control over the style of the video but what actors and voices are used. So, whether you want a 30-second demonstration video or a 3-minute review, Virbo gives you a simple way to get the job done.

Here are a few additional key features of Virbo you should know about.

Key Features

• Hundreds of Customizable Video Templates to Choose From.
• Over 300+ AI avatars of different genders are available to choose from.
• Translate videos into more than 40 languages within a few clicks.
• Built-in Text-to-Video allows the creation of videos from text prompts.
• More than 400+ AI voiceovers are available in 90+ languages.

Creating and Uploading Videos with Ease

It only takes a few minutes at best to upload videos to Amazon listings. So, here is a simple guide to help you do so.

Step 1: Install and set up the “Virbo AI Video Generator” PC or Mac and click on “Create Video”.

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Step 2: Next, select the “aspect ratio” for your video from the pop-up and click on “Create Video”.

Step 3: Choose the “AI avatar” you’d like to use for the video and adjust the “Style” according to your requirements. Then, navigate to “Text script” section and type the video script.

 

• Alternatively, you can just click on “AI Script” and provide details about the type of video you want to create to generate a high-quality script. 
• After that, click the “Preview” button at the top-right to preview the movement of the AI Avatar with the script. 

Step 4: After that, edit other important aspects of your video, such as background style, stickers, text styles, etc. to make it look more captivating.

 

Step 5: Click on “Preview” to preview the final version of the video. Then,  tap “Export” at the top-right corner to save the video file on your computer. 

 

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Virbo makes it easy to create Amazon product videos. It offers the best tools to help you create engaging video content effortlessly.

Why Virbo AI Video Generator is the Best Tool for Amazon Sellers

Amazon sellers face tough competition every day, from rivals cutting prices to average reviews, and now product videos. You do not only need to keep up with rivals but ensure your content actually attracts potential customers.

Here is why Virbo is the best tool for Amazon sellers:

• Virbo’s AI video generator creates product videos with little fuss and little input from you.
• There are many AI characters and voices to choose from which can give you consistency across all videos.
• It builds trust with customers and can be incredibly easy to use. Whether you’re a new Amazon seller or an old hand at it, Virbo’s AI video generator can be a necessary tool.
• It’s user-friendly and has many templates that can be customized for your products.
• There are also lots of editing tools to create attractive videos that complies with Amazon’s guidelines.

Conclusion

Product videos are important tools for Amazon sellers because they engage with buyers in a more productive manner. Adding videos to your Amazon listing can be pretty easy. Of course, creating a video can be tricky, which is why Virbo’s AI video generator should be used. You can pick from a variety of avatars and deliver quality videos to attract customers.