Are you looking for new commercial real estate marketing ideas in 2024? If yes, this blog is for you!
As you already know, an effective marketing strategy is crucial to excel in the hyper-competitive real estate market. It can help you stand out and attract potential tenants and investors.
Because these clients now expect rapid and seamless experiences when searching for new investment opportunities and properties.
That's why developing a commercial real estate advertising plan is imperative. However, the most important thing is that the strategy must go beyond traditional methods like brochures.
So, are you ready to take your marketing approach to the next level and see real results? If so, let's start with the first idea without further ado.
In this article
Idea 1. Segment Your Target Audience
One of the proven commercial real estate marketing ideas is to segment your target audience. Audience segmentation is dividing a large audience into smaller groups or segments. The division is done based on similar needs, values, or characteristics.
This is how you can segment your target audience.
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Define Your Target Audience
How you market your company and properties depends greatly on your target audience. Spend time defining who they are and what makes them tick. This will help you create your messaging and marketing plan.
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Learn from Competitors
Your competitors can provide valuable insights. Look at the type of marketing your peers are doing for themselves and their properties. Use this information to get started.
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Further Segment Your Audience
Consider further segmenting your audience based on shared characteristics. For example, geography, demographics, psychographics, and behavioral segments.
Example of Segmenting Your Target Audience
For instance, if you're targeting commercial property buyers in New York, segment them into categories. Like small business owners, large corporations, or investors.
Let's move to the next idea now.
Idea 2. Create a Real Estate Website
Do you want your real estate business to stand out? Definitely, you would like to. To do this, you need to create your own real estate website.
You might be thinking about how to create an impressive website. Worry not! Have a look at it!
How to Make a Real Estate Website in 07 Steps?
It’s quite simple to make a real estate website. Just follow these 07 simple steps to make your website stand out.
- Secure Your Domain and Hosting
Start by choosing a domain name. This will be your online identity. So, pick a name that reflects your business values. After that, get reliable hosting. This will provide the storage space for your website files and ensure your site is always accessible.
- Select a Website Builder and Template
Choose a website builder like WordPress or WIX. These platforms offer templates designed for real estate businesses. Select a template that suits your business style and needs.
- Design Your Real Estate Website
Customize the template to match your brand. Use your business logo, color scheme, and fonts. Make sure the design is clean and user-friendly.
- Add Properties and Visuals
It's crucial to upload high-quality images and detailed descriptions of your property. Use videos and virtual tours to make the listings more engaging.
- Determine Key Website Features
Include features like search filters, contact forms, and a blog. These will enhance user experience and make your site more functional.
- Optimize for Local SEO
Use local keywords in your content to attract local clients. Add your business address and create a Google My Business profile. It will help you to rank your site higher in local searches.
- Launch and Maintain Your Real Estate Website
After finishing the design and content, launch your website. Then, regularly update it with new listings and blog posts. Finally, monitor your website's performance and make improvements as needed.
Example of Creating a Real Estate Website
For example, San Diego Smart Stay, a property management company, built its website using Wix.
Let's discuss the next idea on our roundup of proven commercial real estate marketing ideas.
Idea 3. Get Professional Photos and Videos
Professional photos and videos create a "WOW" factor for your properties. High-quality images make a strong first impression.
They are one of the most important marketing investments. Great photos impact many areas. They enhance listings, brochures, presentations, and offering memorandums (OMs).
Appealing properties also catch the eye of potential buyers, so investing in professional photography ensures your property stands out.
Further, it attracts more interest and can lead to quicker sales. Because in real estate, first impressions matter a lot.
Let's share a bonus tip to help you stand out in the real estate market.
Bonus Tip: Create an Impressive Real Estate Marketing Video Using Wondrshare Virbo
Do you want to create impressive real estate marketing content in the blink of an eye? Wondershare Virbo is the solution!
You can convert text into expert spokesperson videos in 460+ voices and languages. Virtual assistants can also present your properties and provide detailed information to potential buyers or renters.
The cherry on top is its super easy interface. You don't need to be a technical expert to make AI real estate videos using it. Plus, it is available for both mobile and desktop.
Don't worry if you don't have enough space to download it! You can use it easily online.
Let's find out why Wondershare Virbo stands out.
Standout Features of Wondershare Virbo
Below are the standout features of Wondershare Virb.
- AI Presenters: Choose from over 300 multi-national AI characters with realistic personalities to effectively present properties.
- Customizable Voices: Tailor the voices of AI characters to match your brand’s identity.
- AI Script Generator: Create funny and catchy scripts to boost engagement in your videos.
- Funny Talking Photos: Add entertaining facial animations and realistic voices to static memes.
- Professional Video Templates: Access over 400 high-quality templates for all your marketing needs.
- Video Translation: Translate videos into 40+ languages without recreating them, expanding your global reach.
Are you wondering how to create amazing commercial real estate advertising videos using this tool? Let's solve this mystery!
Steps To Create Professional Marketing Videos With AI Avatars
Wondershare Virbo allows you to create professional commercial marketing videos using AI avatars. Before moving to the step-by-step guide, download and install Virbo on your device.
Step 1. Choose Create Video
First, download and launch Wondershare Virbo on your PC and click Create Video to create a new video.
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Step 2. Select Video Aspect and Create Video
Select the video aspect ratio that you desire. Based on your needs, you can make a landscape or portrait video. Next, click "Create Video."
Step 3. Choose Your Preferred Avatars
Once inside the user interface, click "Avatars" to choose an AI avatar for your video. Click the avatar on the screen to bring up an action bar on the right. Here, you can adjust the avatar's style and location.
Step 4. Play Script
Enter the text for your video. Use the bar on the right to adjust your avatar's speed, pitch, and volume. Click "Play Script" or "Preview" to preview the video.
Step 5. Edit Your Video
You can also adjust the background, choose the text style, or add the sticker to the video.
Step 6. Add Background Music
Click Background Music > None to choose the music for the video, or you can upload the music you intend to use.
Step 7. Export Your Edited Video
Once satisfied with the video, click "Export" to generate it. This will create a new video using the Virbo AI avatar.
You've seen how simple it is to use Wondershare Virbo to create commercial real estate marketing videos.
Now, let’s discuss the next proven commercial real estate marketing idea.
Idea 4. Build an Active Blog
One of the great commercial real estate advertising ideas is to build an active blog. It can connect you easily with your target audience and showcase your knowledge.
Why Should You Build an Active Blog?
Create an active blog to provide valuable information. You can add info regarding your property, practical advice, and answer common questions. It can help drive more organic traffic to your real estate website.
Maintaining an active blog also helps you potentially grow your footprint on search engines like Bing or Google. Furthermore, an active blog is a knowledgeable resource for explaining market trends and offering investment advice.
Steps to Start an Active Blog
Wondering how to start an active real estate blog? Have a look at the 06 essential steps to build an active blog.
- Select a Real Estate Blog Niche
Start by choosing a specific area of real estate to focus on. For instance, you can choose luxury homes, first-time homebuyers, rental properties, or investment properties. A clear blog niche helps you target a specific audience.
- Choose a Blog Maker
Select a platform to build your blog. WordPress, WIX, and Squarespace are popular choices. They offer easy-to-use templates and tools. Hence, they help you create a professional-looking blog.
- Get The Right Name for Your Real Estate Blog
Select a name that reflects your niche and is easy to remember. Ensure the domain name is available. A good name helps your blog stand out and attract readers.
- Create and Publish Blog Posts
Write informative and engaging posts. Share tips, market trends, and property listings. When you regularly update your target audience, it keeps them interested and coming back for more.
- Promote Your Real Estate Blog
Use social media, email newsletters, and SEO techniques to promote your blog. Also, join real estate forums and groups to share your content. Promotion helps increase your blog's visibility.
- Monetize Your Real Estate Blog
Add ads, affiliate links, and sponsored posts to your blog. Offer premium services or content for a fee. Monetization helps you earn money from your blog.
Successful Real Estate Blog Examples
Real estate agent Chris Della Rosa uses his blog to support his real estate business and show off his latest listings.
It's time to move to the next idea!
Idea 5. Focus on User Experience
Another great commercial real estate advertising idea is to focus on user experience (UX). By enhancing the UX, you can make your real estate website more appealing to visitors. Resultantly, it will help you to rank higher in search engine results.
How Can You Enhance Your User Experience?
Here is how you can improve user experience to seal the deal.
- Simplify Your Website's Navigation
The first step to enhancing user experience is simplifying your website's navigation. Make it easy for potential buyers to get what they are looking for.
- Make Your Website Mobile-Friendly
Choose a design that adjusts to different screen sizes. Optimize images for quick loading. Make text easy to read and buttons easy to tap.
- Speed Up Your Website
Reduce image file sizes without losing quality. Avoid complex design elements and plugins. Use techniques like lazy loading for photos and videos to make pages load faster. Leading sites focus on speed to keep visitors engaged.
- Showcase Your Properties with Quality Visuals
Hire a professional photographer. Offer virtual tours or 3D walkthroughs. Optimize images for fast loading.
- Listen to Your Website Visitors
Use surveys or live chat for feedback. Analyze visitor data. Update your site based on feedback and data.
- Get Help From Real Estate Professionals
Getting help from real estate professionals can significantly improve user experience, the website's SEO performance, and conversion rates.
Example of Focusing on UX
Sotheby's International Realty uses stunning virtual tours and high-resolution images to improve the user experience and attract potential clients.
Let's jump to the following proven commercial real estate marketing ideas.
Idea 6. Implement an SEO Strategy
Do you want your real estate business to tick off all the right boxes regarding SEO ( Search Engine Optimization)? An effective SEO strategy helps you boost your real estate business visibility. Let’s understand why you should implement an SEO strategy.
Why is Implementing an SEO Strategy So Crucial?
Implementing an SEO strategy is crucial. Because it helps you generate massive free traffic from Google and other search engines. The other reasons include:
- SEO increases visibility for targeted keyword terms related to your business.
- It improves your website’s ranking on search engine results pages.
- SEO helps build trust with your audience.
- It improves user experience by making your site easier to find.
- Compared to other marketing strategies, SEO offers a high ROI (Return On Investment).
You might be wondering how to make an effective SEO strategy. Let's discuss it!
How to Make an Effective SEO Strategy?
Make a detailed SEO plan, including
- Content Strategy,
- Link Building,
- User Experience,
- Technical SEO.
Pro Tip: If you can afford it, hire an SEO expert or agency. They will help you improve your real estate site visibility.
Successful Example of Implementing an SEO Strategy
Backlinko is a digital marketing blog. It used SEO to boost its visibility.
It Targeted specific keywords, optimized content, and built quality backlinks. All this has increased its organic traffic by 500% in two years.
Idea 7. Develop Email Marketing Campaigns
One of the best commercial real estate advertising ideas is to start email marketing campaigns. Thinking why should you invest in commercial real estate email blasts? Let’s answer it!
Why Start Email Marketing Campaigns?
Starting an email marketing campaign helps you connect with your past and potential customers.
You can stay on top of your mind with your audience through email. Ultimately, it will increase the chances of referrals and securing repeat business.
Pro Tip: Improve the chances of a client opening your messages by adding urgency and curiosity.
Real Estate Email Marketing Ideas
Creating effective real estate email marketing can boost your business. Here are some ideas:
- Create a Newsletter
Send monthly updates with market trends and new listings. Add home-buying tips and local events.
- Start an Email Nurture Campaign
Follow up with leads. Send personalized emails based on their interests. Share useful content to keep them engaged.
- Send Out Greeting Emails
Send warm greetings on holidays or birthdays. Add a personal touch to build relationships.
Using these strategies can help you stay top of mind with clients and leads. Keep your emails short and relevant. This will ensure higher engagement rates.
Successful Example
For example, Spence Properties uses segmented email lists to send personalized messages. They provide valuable content and have high engagement rates.
That's all about email marketing commercial real estate!
Now, let's move ahead to the next idea.
Idea 8. Partner with Local Businesses
One of the most practical commercial real estate marketing ideas is partnering with local businesses. It lets you earn a reputation and get new business leads. Furthermore, it allows you to increase your visibility and demonstrate your commitment to the area.
How do you partner with local businesses? The answer is joining the local board of realtors.
Successful Example of Partnering with Local Businesses
A real estate agent, Katie Clancy, successfully partnered with a local oyster vendor to boost her social media presence. She offered a dozen oysters for every 100 likes on her Facebook page. This partnership helped her gain hundreds of local followers quickly.
Let's move on to another proven commercial real estate advertising idea.
Idea 9. Get Active on LinkedIn
LinkedIn is the world's largest professional network, having 700 million registered members. It includes real estate, finance, investing, and legal professionals.
LinkedIn offers content posts, group discussions, and search functions. It also features ultra-targeted ads. In 2024, it's crucial to boost your real estate business.
Curious about how to get active on LinkedIn? Let's share the top secret with you!
6 Tips to Boost Your Network on LinkedIn
Below are the 6 tips that will help networking on Linkedin.
- Complete Your Profile
- Optimize Your Profile
- Get Endorsements
- Gather Connections with People You Know
- Connect with Strangers in Your Field
- Regularly Write Content.
All these tips help you efficiently make strong connections on LinkedIn and boost your visibility.
Example of Getting Success on LinkedIn
Real estate agent Katie Lance successfully used LinkedIn to boost her business. She joined industry-specific groups and engaged with members by sharing insights and responding to queries. This built her credibility and expanded her network.
Now, let's explore another proven commercial real estate marketing idea for 2024.
Idea 10. Run Paid Instagram Promotion
Paid Instagram promotions allow you to target your ideal audience precisely. Instagram ads can reach specific demographics. Hence, these ads ensure the right people see your promotional content.
Pro Tip: Video ads on TikTok or instagram are great for promoting listings. They also help you show your personality and build credibility with potential buyers.
Why Should You Go for Paid Instagram Promotion?
Paid Instagram promotions allow you to target your ideal audience with precision. Instagram ads can target specific demographics, ensuring the most relevant audience sees the ad.
Pro Tip: Video ads on Instagram or TikTok aren't just great for promoting listings. They also allow you to show your personality and build credibility with potential clients.
Successful Example of Running Paid Instagram Promotion
The BREL Team ran paid Instagram promotions showing unique condos. They used carousel ads to highlight different angles, boosting engagement and interest.
Ready for more winning commercial real estate marketing ideas to implement in 2024? Let's move to the next one.
Idea 11. Use the Right Hashtags
Marketing real estate business is the dream real estate agent. You need to work on hashtags if you are also one of them. The right hashtags can attract potential buyers and increase your sales.
Here are some examples:
Local Hashtags:
- #[city]realestate
- #[city]realtor
- #[city]realestatebroker
- #[city]living
- #[city]homes
- #thingstodoin[city]
Topical Hashtags:
- #realestatetips
- #homebuyertips
Broad Hashtags:
- #realtorsofinstagram
- #luxuryhomes
- #newhomes
These hashtags help you reach a wider audience interested in real estate. Local hashtags target specific areas. Meanwhile, topical and broad hashtags attract general interest.
Use these hashtags to increase visibility and engagement on your posts. This simple yet proven strategy can significantly impact your marketing efforts.
Ready for another smart commercial real estate marketing idea? If yes, let's move ahead!
Idea 12. Maintain Your Company's Email Newsletter
One of the most effective commercial real estate marketing ideas is maintaining your company's email newsletter.
Send your potential buyers a report on local real estate news and relevant content and update them on listings in their areas.
Your newsletter should be simple and to the point to keep buyers thinking of you. It must also show you're following trends in your local market.
Why Should You Invest in Email Newsletter?
An Email newsletter proves a cost-effective way. It keeps your clients engaged, informed, and up-to-date on industry news and trends. By regularly sending out newsletters, you can nurture leads and build trust with clients.
Pro tip: Routine newsletters help keep your name and business in front of your clients. They are useful whether clients buy themselves or refer you to a friend.
Successful Example of Maintaining a Company's Newsletter
Trulia is a great example of a successful real estate newsletter. Their newsletter engages subscribers with interactive content.
Curious about another effective idea? Check this out!
Idea 13. Run a Targeted Ad Campaign with Google
Google AdWords is an efficient tool for reaching potential tenants and investors. It offers programmatic advertising to display your services in specific locations.
You can use search ads to appear in search results or display ads to reach people browsing related sites. Retargeted ads help you stay in front of visitors who have shown interest.
AdWords is scalable and efficient, making it ideal for targeted marketing. You can set your budget and adjust it as needed.
This flexibility ensures you get the best ROI (Return on Investment). Plus, you can focus on the most likely prospects with precise targeting.
You can quickly increase visibility and attract qualified leads using Google AdWords. This method is one of the fastest ways to connect with potential clients. And grow your real estate business. Implement this strategy if you want to stay ahead of the competition.
Successful Example
Real Estate Webmasters used Google Ads to target potential buyers with keywords like "luxury homes for sale." It resulted in a 9.09% click-through rate and a significant lead increase.
Ready to explore the remaining top commercial real estate marketing ideas of 2024? Keep on reading!
Idea 14. Contribute Guest Articles
Writing guest articles is a great way to share your expertise. Many online news sites, blogs, and trade journals accept contributions. This tactic is effective for two reasons.
- First, it exposes you to large websites your target market trusts. You might not achieve this reach on your own site.
- Second, you get a powerful link to your website. This link has significant SEO value.
So, contributing guest articles helps you build credibility and boost your online presence.
Successful Examples
Neil Patel used guest posting to grow his blog and business. His posts on large sites brought in thousands of visitors and high-quality backlinks.
So, contributing guest articles helps you build credibility and boost your online presence.
Now, let’s discuss the next amazing idea!
Idea 15. Co-Host a Webinar
Do you want to make it easy for potential sellers or buyers in your area to understand your current market? If yes, you must partner with your local lender, preferred staging service, or title company. And host a webinar on a topic that grabs the attention of the potential clients.
Example of Co-hosting a Webinar
Team up with a home improvement service to host a webinar. Discuss valuable improvements sellers can make to boost home sales prices. These preferences vary by state, providing unique information sellers can't easily find online.
Let’s move to the next idea on our list.
Idea 16. Create a Standout Business Card
Printing attractive business cards is one of the excellent commercial real estate marketing ideas. It will promote your brand and show professionalism.
Why Does This Work?
Business cards are easy to distribute and useful for face-to-face interactions. They act as instant calls to action during conversations with prospects.
Pro tip: Don't overcrowd your business cards with information. Keep them wallet-sized with clear, concise messages. A little goes a long way.
Successful Example
A successful example is The Corcoran Group, which gained fame with its sleek, modern business cards.
Ready for the next big idea? Let's discuss another effective real estate marketing strategy.
Idea 17. Conduct Asynchronous Home Tours
The housing market has been booming since 2020. Buyers and sellers now expect quick, convenient access to information. Offering asynchronous home tours via live video gives buyers an immersive experience without visiting the property.
Why Should You Conduct Async Home Tours?
You should conduct asynchronous home tours for the following reasons.
- Virtual home tours save effort and time for both agents and buyers.
- They help buyers eliminate homes that don't meet their needs without in-person visits.
- Agents can show more homes to more people in less time.
Successful Example
Redfin successfully uses asynchronous tours to provide buyers with detailed home views at their convenience.
Ready to elevate your marketing strategy? Let's unlock the next big idea!
Idea 18. Create A City Guide
Moving to a new city can be challenging, especially if you are unfamiliar with the area. Therefore, creating guides to various cities in your state can help buyers understand the area.
Highlight the best neighborhoods, local attractions, and top-rated schools. It will help potential clients make more informed decisions about where to live.
Why Should You Create a City Guide?
Detailed city information helps buyers make informed decisions. It also positions you as a local expert, leading to more referrals and new business.
Pro Tip: Include your contact information throughout the guide. When buyers find a city they like, they'll know exactly who to call.
Successful Example
John Burns Real Estate Consulting offers detailed city guides. These guides improve clients' decision-making. They include market insights, school ratings, and neighborhood highlights. This establishes them as trusted experts.
Looking for more ways to stand out? Let's jump to the next game-changing idea!
Idea 19. Offer An Online Home Decor Guide
A beautifully staged home can greatly appeal to buyers. Offer guides for home decorating tips and ideas.
Use your listings as examples to showcase different decor styles. This helps sellers present their homes in the best light.
Home decor guides add value for buyers and sellers. They also build the agent's reputation as a trusted adviser and expert.
Successful Example
Redfin provides home staging tips that have proven effective in increasing home appeal. Their guides offer practical decorating advice and showcase examples from their listings. This positions them as experts in home presentation.
Let’s discuss the next commercial real estate advertising idea!
Idea 20. Start A Real Estate Podcast
Podcasts are popular for learning, staying informed, and being entertained. You can start a podcast on various real estate topics. Cover market trends and advise first-time buyers. This will help you reach a wider audience and become thought leaders.
Why to Start a Real Estate Podcast?
Podcasts create a personal connection with potential clients. Sharing expertise in a casual, conversational way builds credibility and trust. This can lead to new business.
Successful Example
The "BiggerPockets Real Estate Podcast" is a great example. It covers many real estate topics and has a large audience. This podcast has helped the hosts become trusted industry experts.
Finally, let's discuss the last idea on our proven commercial real estate marketing ideas list.
Idea 21. Host Home-Buying Workshops
Understanding the home-buying process can be a bit tricky for first-time buyers. But you can help them! For this, you have to teach them the basics of buying a home.
Cover topics like securing a mortgage and what to look for in a home. This helps educate buyers and boost their confidence.
Why Does This Work?
Workshops allow agents to connect with buyers more deeply. They build trust and rapport while providing valuable information. This can lead to future business.
Successful Example
Keller Williams Realty hosts home-buying workshops that have helped many first-time buyers. These workshops cover essential topics and have built strong client relationships.
It’s time to conclude our discussion finally!
Final Words!
In 2024, those mentioned above proven commercial real estate marketing ideas can set you apart.
Segment your audience, create a standout website, and build an active blog. Focus on user experience and implement a strong SEO strategy. Develop engaging email campaigns, partner with local businesses, and get active on LinkedIn.
Use paid Instagram promotions and the right hashtags. Maintain your email newsletter and run targeted Google ads.
Contribute guest articles, invest in professional photos and host webinars. Offer city guides and home decor tips. Start a real estate podcast and host home-buying workshops.
To create professional marketing videos effortlessly, try Wondershare Virbo. It’s the perfect tool to level up your marketing game!
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