Product Videos: 6 of the Best Promotional Product Videos

Staying abreast with the latest trends is vital when you’re a marketer, especially in the fast-paced digital world. You must know what other digital marketers do to get the best results. So, if you’re into video marketing, this article is for you. We’ll highlight the best product videos that can inspire your upcoming video marketing campaign. Of course, you can add a bit of your touch to give your viewers a unique perspective of the product or service you want to market. Let’s get started!

Part 1: What is a Product Video and Why Is It Important?

A product video is visual content that exhibits or explains how a product works and its tangible benefits. Usually, these videos stress the product’s main features and how it solves a specific customer problem.

That said, product videos can be of many types, including:

• Product demos: This video explains how a product works and how viewers can leverage its features for maximum application. Product demos are often long.
• Branding videos: These videos aim to promote a particular brand, product, or company. Typically, such videos are short.
• Unboxing videos: These videos involve content creators unboxing or launching a new product. Such videos briefly showcase the product features and functionalities.

So, why are product videos vital in today’s e-commerce and corporate marketing strategies? A recent survey reveals that 90% of marketers experienced a 90% increase in ROI through video marketing. A similar number also said videos have helped improve their brand awareness campaigns.

With those numbers in mind, it’s safe to say that video marketing is the future. Many marketers are turning to this type of campaign to target the billions of people on apps like Facebook, YouTube, and Instagram. In fact, HubSpot reveals that an average internet nerd watches 19 hours of videos weekly. That should be music to the ears of digital marketers.

Another reason to share product videos is because they are easy to consume. Many people find videos more engaging to consume than, let’s say, listening to audio or reading blog posts. What’s more, the best corporate videos feature influencers who can make the review process more fun and crowded. Believe it or not, you’re more likely to remember a brand you watched on a video.

Part 2: 6 Best Product Video Examples

Now, without further ado, let’s share some of the best product video examples from which you can draw inspiration.

1. Drake Becomes Stake.us Ambassador

Let’s be honest: your business might have to go big if you have the resources to partner with the biggest celebrities. That’s what Stake.us, a crypto gaming site, did in 2022 when it announced Drake as its new ambassador. Since then, the Canadian rapper has been featured in almost every video marketing content by the brand. This partnership worked like magic for the US franchise.

• Video title: Stake x Drake
• Channel: Stake
• Duration: 40 seconds

2. Red Bull Gives You Wings

You must have seen a Red Bull video advert somewhere, especially when watching your favorite sport. Red Bull has created a niche by sharing hilarious cartoon video adverts that urge their customers to take a sip. Looking at this classic advert with 1.1 million views, it’s obvious that Red Bull didn’t spend a fortune to create it. That’s what you get with brand recognition.

• Video title: Red Bull Gives You Wings 2000
• Channel: nztvrecordings
• Duration: 30 seconds

3. Uber Introducing Its Teen Account Feature

Staying at the top isn’t easy, especially in a competitive market like the taxi sector. That’s why the best explainer video companies, like Uber, are always trying to innovate. In October 2023, this transport company created this product video to introduce its teen account feature. Does it qualify to be called an unboxing video or a product demo? Watch it and let us know!

• Video title: Braces – Uber Teen Accounts
• Channel: Uber
• Duration: 30 seconds

4. Influencer Sharing CeraVe Daily Moisturizing Lotion

Skincare is a highly consumable topic, especially for ladies who care about their looks. In this video, the influencer shares a video about a CeraVe product for dry skin, and the result is impressive in the comments section. This video has 1.3+ million views, with most viewers praising the reviewer for his head-on approach.

• Video title: My Easy 2-Step Skincare Routine by Cerave
• Channel: @michaelmakesdigital
• Duration: N/A

5. Grammarly Doing What It Does Best

If you’re a writer like me, you should always be on the lookout for tools to streamline and simplify your workflow. As this ad shows, Grammarly has stood out as the perfect writing companion for years. This product video showcases Grammarly as the ideal writing partner for drawing emails, revising texts, checking plagiarism, and more. And guess what? It has 69 million viewers since its release in February 2024. Those are incredible numbers.

• Video title: Words That Work| Communicate Clearly with Grammarly
• Channel: Grammarly
• Duration: 1:34 minutes

6. The Robot Vacuum Wars Hit New Heights

Are you looking for a robot vacuum to automate and streamline your house cleaning sessions? With many options in the market, it’s easy to get confused. Luckily, this video helps you choose between two of the best in the market – iRobot Roomba J9+ and Roborock S8 Pro Ultra. It compares the features to highlight the differences and similarities between these two robot vacuums. In my opinion, this is one of the best product demo videos you can find.

• Video Title: Who Wins?? Roborock S8 Pro Ultra vs iRobot Roomba J9+
• Channel: Just a Dad Videos
• Duration: 21:05 minutes

Part 3: How to Create High-Quality Product Videos: Tips and Tools

We already know that a well-thought-out product video will likely win over more customers for your brand. Now let’s follow a few steps to create one while drawing inspiration from the best product videos 2024 listed above. Here are the steps:

Step1Plan and Prepare Accordingly.

You cannot just wake up one day and decide to create product videos. You must plan your content accordingly by identifying your target audience and setting a goal for your project. You can answer the following questions:

• Which product are you going to review?
• How does it compare to the competition?
• Where is your audience located, and what’s their preference?
• What type of product demo video are you going to create?
• Does your video need a call to action?

Step2Write a Video Script.

Sticking to the plan and structure is vital when creating a product demo video. That’s where a video script comes in. Having a script will help you maintain consistent messaging on your video content and convey the key message more clearly. In return, this eliminates the unwanted scenarios or retaking the video.

Avoid complex words or jargon to keep everything simple when writing a product video script. Also, review and revise your scripts several times with the help of a trusted friend. And yes, many AI script generators can help you refine your script. An example is Virbo AI, which uses ChatGPT capabilities to effortlessly generate scripts that meet all your needs.

Step3Shoot the Video.

Having a script is good for guiding your production process. However, generating a product video with top-quality visuals is also critical to your success. For this reason, you might be better off investing in a professional-grade camera, noise-canceling microphone, and studio lighting. While at it, decide whether you need natural or artificial light. Don’t mix them.

Now, you’re ready to shoot the video. Make sure that you look composed and confident while taking the video. Remember, your viewers don’t want to see the slightest inexperience or weakness in your content. Also, shoot the video from different angles for better clarity and professionalism.

Meanwhile, use Virbo AI Montage Maker to capture your story. It’s a budget-friendly way to make product videos without involving any recording sessions. This program can cohesively combine your product images and video clips into one beautiful presentation. It highlights the key product features to create a montage that aligns with your brand’s goals. Take advantage of it.

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Step4Edit and Share the Product Video.

Before sharing the video, preview and edit it to remove unwanted scenes and add special effects. You can trim out the noisy or unwanted parts, add background music, and apply transition effects. Note that the best product videos of all time are concise. You may only need sound effects if you’re showcasing a new product. So, keep it short and sweet.

Don’t forget to write a catchy SEO title and description using trending keywords. This will help your videos rank as high as possible on platforms like YouTube and Google. Moreover, resize your video to fit the requirements of these platforms.

Conclusion

So, go ahead and copy the best explainer video companies to showcase your products and services online. Your video marketing campaign can be more effective with careful planning and preparation. Remember, the best product video can be as short as 30 seconds or as long as 30 minutes or more. It all depends on the content you want to share. Use technology-backed tools like Virbo AI Video Montage Maker to streamline content generation processes.

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