6 Examples and Easy Steps to Create Product Review Videos

Product review videos have become a mainstay in digital marketing. Many marketers prefer this form of advertisement because it provides a sneak peek of the product or service more engagingly than, let’s say, blog posts or physical posters. Think that’s a lie? Research by Wyzowl in 2021 reveals that 86% of marketers trust video reviews to get results. So, this article discusses what a product review video is and why it’s crucial in the marketing world. We’ll also share six well-researched examples to inspire your next review campaign.

Part 1: What Is a Product Review Video and Why Is It Important?

A product review video is a digital marketing campaign showcasing a product or a service through a video. In most cases, the reviewer will show the user how to use the product through detailed step-by-step guides and even provide comparisons with other products. In short, you’ll learn how the product works in real life.

Below is what a review video seeks to answer:

• How to unbox or connect the product.
• What features are in the product?
• The pros and cons of using the product.
• Results of using the product.
• Product comparison with the competition.

Reasons to Share Product Review Videos

There’s a reason why product review videos have become commonplace these days. So, why are more marketers opting for this form of advertisement? Below are a few reasons:

• Build Customer Trust: Customers will trust your product and services if they have physical proof of how it works. This allows them to make more informed purchasing decisions.
• Drive Sales: Research shows that 90% of marketers reported increased ROI after sharing product review videos. So, get a product review video maker to enjoy increased sales.
• Provide More Insights: Sometimes, customers may need help with how your product works. Sharing review videos is the fastest way to solve this problem.
• Get More Reviews: Do you want to know how your product is performing? Start sharing review videos on Facebook, YouTube, and other platforms. This can also help your brand enjoy increased credibility.

Part 2: Best 6 Examples of Product Review Videos

Are you convinced to start sharing review videos on YouTube and other platforms? We understand how hard it is to get started or brainstorm new ideas. Thankfully, you can borrow some product review video ideas from the six trending examples below:

1. iOS 18 Released: Top 50 New Features

The smartphone world is moving quickly, making it easy to get left behind. Thankfully, product review videos like this content about iOS 18 can help you stay up to speed. In this video, the faceless narrator covers the top 50 features of this new iOS operating system. It’s one of the best videos to watch if you plan to upgrade to iOS 18 or switch from Android to iPhone. The narrator also does well in answering a few comment inquiries.

• Channel: Nick Ackerman
• Video Duration: 42:47 minutes

2. ChatGPT 4o vs Gemini 1.5 Pro

The Artificial Intelligence race is heating up, with Open AI’s ChatGPT and Google’s Gemini being the frontrunners. However, choosing between these AI-powered systems can be challenging. This product review video helps you make a straight choice by comparing these two AI bots. The narrator gives a detailed comparison to determine which is more helpful and smarter. Of course, ChatGPT has an edge based on the comments.

• Channel: In-Depth Tech Reviews
• Duration: 9:55 minutes

3. Zendesk Overview Demo

Many customers praise Zendesk for its smooth and efficient service and ability to keep your tasks more organized. So, if you want to get started with this help desk system, watch this video from the official Zendesk YouTube channel. It perfectly describes what Zendesk really is and walks you through its features. It’s a good one if you don’t mind the AI-like voice narration.

• Channel: Zendesk
• Duration: 2:28 minutes

4. Top 3 Shopify Alternatives

Shopify has widely been considered one of the best e-commerce platforms for a long time. However, this platform has drawbacks like a high pricing structure and limited marketing support. Watch this video to discover Shopify alternatives that the reviewer claims to be cheaper and better. You won’t believe it until you watch this video.

• Channel: MyWifeQuitHerJob Ecommerce Channel
• Duration: 19:95 minutes

5. All the Best Moments Are Better with Pepsi

Sometimes a game-winning product review doesn’t have to be too long to pass the message. You may also not need voice narration, as seen in this beautiful advert by Pepsi. It’s a 30-second video that perfectly advertises the company’s new-look product. Use the same approach, especially if you already have a vast customer base.

• Channel: Pepsi
• Duration: 30 seconds

6. Navablast 4 After 100 Miles

ASICS Navablast 4 is a superb road-running show that ensures comfort and versatility. However, don’t take my word for it. You can watch this review to get a first-hand experience of this product. The most exciting part is that this review is written after 100 miles of use. You might change your opinion about this daily trainer after watching this video.

• Channel: Kofuzi
• Duration: 9:35 minutes

Part 3: How to Create Quality Product Review Videos

Creating a killer product review video on Amazon or any other platform entails more than just recording yourself explaining how to use some random products. Instead, you must carefully plan your session and get the necessary equipment. So, keep scrolling to discover how to create a clickable review video. Below are the steps:

Step1Carefully plan for the review.

Creating an engaging review video starts with careful planning. Research the best products to review based on what your followers or customers like. This could be tech gadgets, electronics, games, and more. This way, you can create a video that resonates with their needs.

Once you have identified a product to review, create a product review script and edit it accordingly. Having a script allows you to stick to the goal or plan of your review video. Use a program like Wondershare Virbo to fine-tune your script with AI.

Step2Gather the filming equipment.

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Investing in a top-quality camera, microphone, tripod, and lighting setup is good for your product review videos. Go for cameras with the best features, like high resolution and frame rates. Also, a noise-canceling microphone should come in handy. And yes, the filming space must have enough lighting.

While at it, it’s essential to get a video maker/editor like the Virbo Montage Video Maker. This tool can save you a lot of stress by helping you create amazing video montages. It has many realistic AI avatars that can narrate your product video scripts more engagingly. So, consider this program if you don’t have a budget to invest in a studio setting.

Step3Film your product review video.

You’re now ready to start filming the review. Remember to employ different filming techniques to make your review more engaging and professional. For example, you can shoot at various angles and perspectives to capture the tiniest product details. You can mix your reviews with top-down and close-up shots. Your viewers don’t have to struggle to watch the details.

Ensure that you incorporate user experience while filming the video. You can highlight the key features of the product while briefly mentioning the pros and cons. Always be honest and unbiased in your reviews. The general idea is to help your viewers make informed purchasing decisions.

Step4Retouch your product review video.

Post-production is an important step you must never skip in product reviews. Once you’ve filmed enough footage, load it to your preferred video editor and trim out unnecessary parts. Remove any scene that doesn’t help with the message you want to pass to the viewers.

Product review video editing also involves adding smooth transitions and background music/sound effects. In addition, you can perform color correction to make your video more appealing. And yes, use Virbo AI’s vast collection of templates to make your product review look more professional and engaging.

Step5Preview and share the video.

Don’t be quick to hit the “Share” button after post-production. Instead, take time to preview the video by replaying it several times. You’ll find a few errors that need further edits or trimming. In addition, you can share the video with a trusted friend or colleague for their honest input.

Lastly, publish the video on your favorite platform, then watch the views trickle in. Read the review comments and act on them appropriately. Answer the questions while providing expert knowledge. This can make your online brand look more professional.

Conclusion

You should now be ready to create and share a product review video on YouTube and other platforms. Although the process can be time-consuming and technical, the result can be rewarding. Careful planning and execution of your goals are key. Remember to use Virbo AI to automate most of your product review video creation processes. It provides many AI-powered tools and extensive stock media to make compelling videos. Give it a try!

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