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8 Free Business Video Makers to Enhance Your Brand

Eric Miller
Eric Miller Originally published Oct 29, 24, updated Oct 29, 24

Looking to enhance your marketing campaign without breaking the bank? Consider using a business video maker. These invaluable tools can help you create professional, high-quality business videos that captivate audiences and build brand recognition. You can create product demos, customer testimonials, product reveals, and more. So, in this list, we’ll explore the top eight free programs to help you create an award-winning business video. Note that each tool offers unique features like customizable templates, stock footage, and easy editing interfaces suited for non-designers and pros alike. Let’s jump right in!

camera equipment for recording a business video.
In this article
  1. Part 2: Comparison of the Top 8 Free Business Video Makers

Part 1: 8 Best Free Business Video Makers in 2024

The internet has hundreds of AI-driven tools to help you create a business video. However, the best software must tick boxes like video quality, intuitiveness, automation, and more. So, below, we’ll review some of the top options to level up your video marketing campaign.

1. Wondershare Virbo

virbo ai avatars for making a business video.

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Let’s start this list with the best program to automate your video creation process. Wondershare Virbo is a versatile video creation tool for creating professional-grade business video content. It packs a ton of AI-powered features, including hundreds of video templates to customize as you wish. Virbo’s template library includes a range of themes for various marketing needs, while its editing tools let you adjust colors, transitions, and effects. It offers AI voiceovers to narrate your business presentations with human-like avatars. It’s the best for making branded video content.

2. Wondershare Filmora

filmora for editing business video.

Video post-processing is a critical practice that should never be overlooked. That’s where Filmora comes in. It’s a user-friendly video editor packed with powerful features for creators of all skill levels. Filmora houses a wide range of customizable templates, effects, and transitions, making it easy to produce professional-looking business videos. This company video maker also has advanced features like motion tracking, green screen capabilities, split-screen options, and audio editing. Moreover, the drag-and-drop interface simplifies editing, while features like AI portrait and auto reframe add creative flexibility. It’s a must-have for business video marketers.

3. Animoto

animoto templates for business video.

Next on our list is Animoto, a business-focused video maker for quickly creating professional marketing videos. It offers a vast library of customizable templates tailored for various business needs, including product demos, social media ads, and promotional content. To enhance viewer engagement, you can customize the templates with text overlays, music, and transitions. Meanwhile, Animoto has an intuitive drag-and-drop interface, meaning you don’t need advanced editing skills to use it. Plus, it supports branding tools like logo addition and color customization.

4. Animaker

animaker business video maker.

Animaker is a multi-award-winning business video maker that can help you create engaging animated and live-action videos. As expected, it boasts an extensive library of customizable templates and scenes for creating explainer videos, presentations, and ads. Simply customize a template with voiceovers, subtitles, transition effects, and music for engaging storytelling. In addition, you don’t need any experience to use Animaker’s drag-and-drop interface. Moreover, it supports team collaboration, allowing for feedback and edits of your marketing projects.

5. InVideo

invideo templates for business video.

InVideo is an online video maker that can empower your business with professional marketing videos. You can access various customizable templates to create social media ads, product demos, business presentations, and more. Its other key features include AI-powered text-to-video functionality, an extensive stock media library, and pre-built animations. You can also use InVideo to add branding features like logos, watermarks, and color schemes to your videos. Collaborative tools for streamlining video creation workflows are also available.

6. Adobe Express

adobe express templates for business video.

You can also create a business video that compels viewers to take action using Adobe Express. It’s a user-friendly online solution packed with enough features to help you make videos with minimal effort. For example, Adobe Express offers a variety of templates optimized to create trendy social media posts, stories, and ads. For the best outcomes, you can customize your business templates with text overlays, transitions, and royalty-free music. You can also leverage Adobe’s extensive library of fonts, stock images, and video clips to enhance your content visuals.

7. FlexClip

flexclip templates for business video.

FlexClip is a versatile video maker with an intuitive drag-and-drop interface. It’s arguably the best video ad maker if you’re looking for a massive selection of templates. FlexClip has 5,000+ customizable templates and a vast library with stock videos, music, and animations. You can customize your FlexClip templates with text, logos, transition effects, and filters, ensuring brand consistency and engaging visuals. Impressively, FlexClip has tools for screen recording, video trimming, and voiceover integration to enhance storytelling flexibility. You’ll like it!

8. Vimeo Create

vimeo create business video maker.

Vimeo is more popular for its video hosting service, similar to YouTube and Dailymotion. However, Vimeo also has an intuitive business video maker online free called Vimeo Create. It’s a versatile AI-powered tool that can quickly help you generate high-quality business videos. Vimeo Create boasts many beautiful templates to customize with animated texts, transition effects, sound effects, and more. You can also boost your business brand recognition by incorporating logos and custom colors. Moreover, the text-based editor makes video editing a breeze.

Part 2: Comparison of the Top 8 Free Business Video Makers

Now let’s go ahead and evaluate these tools even further by providing side-by-side comparisons in a table.

Business Video Maker Main Features Advantages Suitable for: Template Availability Ease of Use
Virbo AI 300+ human-like avatars, 400+ AI voiceovers, AI script generator Create videos with text input, customize the avatar background Creating high volumes of product demo and presentation videos 300+ video templates for different niches and industries. Beginner
Filmora Chroma Key, Motion Tracking, Screen Recording Royalty-free media library, hundreds of transition effects, Direct sharing to social apps Retouching recorded videos with AI tools. 5,000+ video templates for any industry or use. Experienced
Animoto Professionally-designed templates, Built-in music tracks, Collaborative video projects Simple drag-and-drop interface, Multi-layered editing, Multiple font options Collaborating on video projects 1,000+ video templates across several categories Beginner
Animaker Fun, animated 2D characters, Multilingual customer support, Enabled team collaboration Extensive asset library, Easy interface, Share feedback for group projects Small businesses looking for professional results 160+ professional video templates Beginner
InVideo Text-to-video functionality, Hundreds of smooth transition effects, Support for multiple aspect ratios HD-quality video exports, Hundreds of royalty-free sound effects, Collaborative editing. Creating dazzling product demos 5,000+ pre-made video templates Intermediate
Adobe Express Express A rich selection of Adobe fonts, Integration with Adobe tools, Direct video sharing to social apps A rich selection of media assets, Enhance videos with editor, Collaborative tools Creating social media ads and posts 220,000+ templates for paid users Experienced
FlexClip Collaboration with team members, Record audio voiceovers, Screen recorder is available Extensive stock library, Free plan, Fast video rendering speed Remote collaboration in a cloud-based environment 6,000+ ready-made video templates Beginner
Vimeo Create Free tier, Text-based video editing, Free video hosting service User-friendly interface, Brand videos with logos, Fast video rendering in minutes Creating, editing, and sharing brand videos 3,000+ ready-made templates Intermediate

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Now, let’s help you make a clear choice from the comparison table above. Wondershare Virbo stands out due to its robust automation capabilities. It’s an excellent choice if you don’t have any prior video editing capabilities or recording tools like cameras and microphones. All you need to do is paste your video script, and Virbo AI will provide you with hundreds of beautiful templates and AI narrations. Use it to churn out tens of business videos every week.

Conclusion

So, what are you waiting for? Choose your preferred business advertising video maker from our list above. We prefer Virbo AI because it automates your video-making processes, right from writing a compelling script to adding subtitles and AI voiceovers. You may also need a tool like Filmora to trim and retouch recorded business videos. In the end, choose what works best for your project needs. 

FAQs

  • What is a business video maker?

    A business video maker app is a program that allows you to generate top-quality videos to educate and entertain your audience. With these tools, you can create business videos like product reveals, demos, comparisons, and more. The main idea is to educate your audience and help them make informed decisions.

  • How to create a business video?

    Creating a compelling business video requires you to have a plan and stick to the process. So, how do you go about it? Follow these steps:
    1. Start by identifying your objective and what customers want to watch. 
    2. Next, gather resources, including a camera, microphone, and video editor. 
    3. Go ahead and write a script to help you maintain a consistent message. 
    4. Now, create your video by shooting the content or using a tool like Virbo. 
    5. Edit and refine the video by trimming, cutting, adding sound effects, and more. 
    6. Lastly, preview the business video and share it with your audience.

Eric Miller
Eric Miller Oct 29, 24
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