Top 5 Commercial Video Makers (2024 Update)

The marketing industry is quickly changing. Today, content marketers have transitioned from printing posters to sharing videos on platforms like Instagram, YouTube, and Facebook. However, creating informative and compelling commercial video requires a top-quality ad maker. So, we have researched and tested several options to narrow down our list to these five tools. Use them to create irresistible ad videos.

Part 1: What is Commercial Video and Why Do You Need It?

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You have probably seen those repetitive product ads on TV. Free YouTube users may also need to watch an advert before opening a video. That’s commercial video content at play. This is a short video advertising a product or service on a TV channel or a video streaming platform. The idea is to draw prospective customers and boost sales conversions.

Today, most digital marketers prefer this form of marketing over traditional methods. According to research published by Vidico.com, 91% of businesses share videos, highlighting how important this content is to driving growth. The study adds that 90% of marketers confirmed increased ROI (return on investment) with video marketing.

So, why do you need a commercial video maker? Below are some convincing reasons:

1. Create Engaging Marketing Videos

Statistics show that 91% of consumers watch videos. Most claim that videos are easier to consume than traditional marketing content like articles, newsletters, and audio recordings. Scientists also claim our brains can process audiovisual information more quickly. So, get a good video maker to showcase your products and services more engagingly.

2. Generate Compelling Videos

Businesses don’t share videos for fun. After investing in a video marketing campaign, you want to see short-term or long-term returns. Do you think that’s a lie? Vidico.com reveals that 82% of consumers were convinced to purchase a service or product by an explainer video. So, get a professional-grade video maker to create persuasive ads that can impact your customers’ decisions.

3. Build Customer Relationship

Trust is an essential factor in business. Many customers trust a brand with which they already have a close relationship. Put simply, your customers need to feel valued before they can close a deal. Thankfully, video marketing can help with that. Research shows 87% of customers trust business brands that share top-quality videos. This means churning out quality video content can boost your brand’s perception out there.

4. Reach Wider Audience

Ideally, you would want your content to reach as many people as possible. Sharing videos on social media and video streaming platforms can help. These platforms are home to billions of people ready to consume video content. Consider this: Statista shows that an average internet user consumed 17 hours of online video content weekly in 2023. A video maker can also translate video narrations and subtitles into different languages.

5. Boost Your SEO Strategy

Using a video generator to make marketing content doesn’t only help your customers. Your business can also reap the full benefits of increased SEO rankings. The thing is that Google and other search engines consider blog content with videos more engaging. Therefore, your content will likely rank higher on SERPs (search engine result pages). Another thing is that a top-quality video can rank higher in YouTube search results.

Part 2: Top 5 Commercial Video Makers: A Detailed Comparison

Enough with the blub. Let’s now list our top 5 programs for making top-quality commercial videos. Here’s the list:

1. Virbo

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Wondershare Virbo is an excellent video generator for beginners and professionals alike. This simple-to-use product video maker lets you quickly transform your texts into a talking video. You can leverage hundreds of realistic avatars and customize them with your preferred language or voice. Impressively, you can customize the avatar’s tone, accent, and dress code to fit a particular background. And yes, this cross-platform video maker can customize the video background with beautiful templates. This one is worth checking out.

2. Invideo AI

Here’s another online video generator to make your marketing campaigns stand out. With just a few clicks, Invideo AI lets you transform your text thoughts into publish-ready videos. You only need to enter a topic description, and this automated video maker will leverage its powerful AI capabilities to create engaging scripts to save you hours of hard work. It also lets you edit your videos with a mere text prompt. For example, you can tell Invideo AI to delete certain scenes or change the narration accent.

3. Animoto Video Generator

Animoto is a drag-and-drop video editor, meaning you don’t need any experience to use it. It offers users thousands of free templates to generate videos for any market. You can create explainer videos, product videos, real estate listings, and more. After selecting a video template, you can customize it with attention-grabbing texts, transition effects, background sounds, and more. Moreover, you can invite anyone to add a stamped comment to your video and get instant feedback.

4. Vimeo

Surprised? Don’t be! Vimeo is one of the most popular video-sharing platforms. It’s similar to other services like YouTube and Dailymotion. Vimeo also packs an inbuilt video editor to help you create stunning videos in minutes. Besides performing basic tasks like cutting, cropping, and trimming videos, Vimeo also offers an AI-powered script generator and text-based video editor. On top of that, there’s a good selection of stock videos and images to customize and make your own.

5. Flexclip

I doubt you’re unimpressed up to here. But if you’re still looking for more options, try Flexclip. It’s a video ad creator for free that uses AI technology to help you make actionable videos in seconds. Flexclip comes with tons of resources, including free video templates. You can create marketing videos, slideshows, sports commentaries, video intros/outros, and more. Users can also prompt this AI video generator to create videos from texts, URL links, and articles. It’s a nice one-click service.

Now let’s compare these video makers side by side in the table below:

Part 3: Tips for Creating Highly Converting Commercial Videos

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Now we know some of the best video makes for commercial content. Next, let’s list and explain a few tips to create a video that stands out in the highly competitive marketing sector. Below are some tips to implement:

1. Know Your Audience

Before you create your very first video, understand who your audience is and what they want. Your video should strive to solve their problems while adding a touch of entertainment. In addition, define the key message in your commercial video.

2. Create a Script

Next, use your storytelling technique to create a video script with the message you want to pass. A script allows your marketing video to have a plan right from the intro to the memorable conclusion. Use a program like Virbo AI to refine your script and make it more compelling.

3. Invest in Content Quality

Nobody wants to watch a bland or blurry marketing video. For this reason, consider investing in a microphone and a studio setting. Remember, your iPhone or Galaxy phone can help you record top-quality 4K content. So, you may not need a professional-quality camcorder.

4. Create Short Content

Modern customers wouldn’t want to watch you repeat yourself in a 1-hour long video. Therefore, keep the video duration short while maintaining message clarity. Shorter videos attract more attention, especially on social media, where the world is often moving fast.

5. Add Striking Visual Elements

A truly engaging marketing video uses elements like sound effects, animations, and graphics. You can also change the background of your video to make it look more professional. So, give your video a little touch to grab the viewer’s attention.

Conclusion

Go ahead and choose a product video maker from our list and take your video ad campaign to the next level. These tools can help you create almost any video content, with Virbo housing hundreds of free human-like talking avatars. But whichever software you choose, ensure your content is engaging and captivating. A commercial video maker is just as good as your vision.

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