Best Free Explainer Video Software Online to Use [2024]

Are you tired of your customers often calling with questions after buying a product? Don’t fret because an explainer video maker software can help you sort out this mess. With these tools, you can explain important product features, from unboxing to putting it into physical use. So, in this post, we want to direct you where to find the best explainer video maker online free to create product videos that inform and entertain your audience. We’ll also share a step-by-step guide on how to make an explainer video with Virbo AI. Don’t move!

Part 1: What Makes a Good Explainer Video?

Before we list our top 5 online explainer video makers, let’s first get the basics right. Making a selling explainer video isn’t everyone’s cup of tea because the process might involve several technicalities. However, you can make a viral product video by following some simple best practices. This begs the question: what is a good explainer video?

• Clear objective: A good explainer video must have a clear objective to achieve. This can be to educate viewers about specific product features or boost sales conversions. So, decide what you need your video to do before you get down to the process.
• Content simplicity: Keeping your explainer video short and simple is vital. Nobody will want to watch your explainer video if you use big grammar and lots of jargon. Keep your language simple to avoid overcomplicating things.
• Quality visuals: Today, even the most average smartphone can stream 1080p videos. So, create explainer videos with top-quality graphics enhanced with transition effects, graphical representations, and more.
• Professional narration: Your explainer video will sell if it lacks many umms and ahhs. Trim your video to remove these parts to make your narration sound professional. You can also use AI voices for better clarity.
• Sound: In your explainer videos, you can include subtle background music or sound effects to evoke emotions. However, don’t let the music overwhelm your voice narrations. 

Part 2: How to Make an Explainer Video

Now we know the qualities of a good explainer videos. Next, I’ll introduce you to the quick and simple steps of how to make a product video from scratch. Remember, you don’t need any special tools to do this. Follow these steps:

Step1Define your goals.

Start by understanding what you want to achieve with your content. For example, do you want to convert more customers with a catchy call-to-action? Or do you want to explain a new feature in your product? Answer these questions and many more.

Step2Create an explainer video script.

The next step is to create your storyline. Your explainer video should have a catchy introduction, a detailed body, and a brief outro. Putting all these in writing should help you stick to the objectives of the video.

Step3Make your voiceover video.

Now, go ahead and record your explainer video in an environment with enough lighting. Ensure that there are no background noises by using a noise-cancelling microphone. Once done, use your preferred video editor to trim and retouch your video with text, music, filters, and more.

Step4Preview and share.

Lastly, play the edited content several times to find any missing scenes and if you need to trim it further. If you’re happy with the outcome, upload it on YouTube, Facebook, Instagram, and other platforms. Enjoy counting the views and reading comments.

Part 3: Best 5 Tools to Create Explainer Videos Online

Now, without further ado, let’s help you find the best explainer video maker to meet your needs. Below is our list:

1. Wondershare Virbo – Best AI-Powered Explainer Video Maker

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Wondershare Virbo has many cool features to automate your explainer video-making process. This explainer video maker free houses hundreds of AI avatars to narrate your story at zero fees. In other words, you don’t need to record any content, as the AI avatars will do all the talking and explanation. The most exciting part is that it has a montage video maker that allows you to create fun marketing videos with mere video and image uploads. I recommend it if you have a high demand for explainer videos.

What we like about Virbo:

• 300+ AI avatars with human-like appearance and emotions.
• 400+ AI voiceovers in 90+ languages, including native options.
• Powerful AI script generator that uses ChatGPT capabilities.
• Create a cool explainer video using the montage video maker.

What Virbo can improve:

• Most of the features are for paid users.
• 4K video rendering would be best.

If you are interested and want to know how you can make explainer video, you can go directly to Bonus to see the detailed steps!

2. InVideo – Best for Free Explainer Video Templates

InVideo is an award-winning explainer video maker, and it’s easy to see why. It’s a simple-to-use program with tons of tools to help you create explainer videos, product ads, video presentations, and more. However, what impressed us the most about InVideo is its vast selection of templates. To leave a lasting impression, you can customize the free templates with your brand’s colors and logos.

What we like about InVideo:

• 5,000+ easy-to-customize video templates.
• Multiple AI tools to simplify your content creation processes.
• Directly record a voiceover for your video.
• Add team members for collaborating projects.

What InVideo can improve:

• The video editor may need more experienced hands.
• The templates could have more animated characters.

3. Renderforest – Best Whiteboard Explainer Video Maker

Renderforest is another AI-powered explainer video maker that can help your content break the glass ceiling. It has thousands of templates to help you easily make doodle or whiteboard animation videos. And guess what? This 2D explainer video maker lets you customize the whiteboard templates with beautiful transitions, colors, texts, and more. You should check it out, honestly.

What we like about Renderforest:

• 1,000+ trending whiteboard video templates.
• The whiteboard templates come with 400+ scenes to mix and customize.
• An extensive selection of royalty-free music and sound effects.
• Customize your whiteboard with stylish font types.

What Renderforest can improve:

• The subscription plans could be cheaper.
• Some users complain of slow uploading and rendering processes.

4. Adobe Express – Best for Creating Social Media Posts

This Adobe video maker should be handy if your primary audience is on social media. It’s an easy-to-use tool that makes content creation processes fun and easy. Adobe Express has thousands of beautiful templates you can resize for Instagram, Facebook, TikTok, YouTube, and other social apps. Besides creating explainer videos, you can use it to create stunning posters, flyers, banners, and any other content you can think of.

What we like about Adobe Express:

• Thousands of beautiful templates for social media.
• 20,000+ licensed fonts on the expansive Adobe Fonts library.
• Royalty-free Adobe Stock images, music, transition effects, and more.
• Resize, trim, crop, and convert explainer videos.

What Adobe Express can improve:

• Charts and graphs can be complex to edit.
• The AI feature can lag at times.

5. FlexClip – Best for Recording Computer Screen Explainer Videos

Lastly, consider using FlexClip to record your computer screen tutorials. This online explainer video maker lets you capture HD-quality videos with crisp-clear 1080p resolution for free. The only reservation we had was the limited-time recording of 60 minutes. However, you don’t need an explainer video this long to teach your audience about software features.

What we like about FlexClip:

• Record screen with microphone, system audio, and webcam overlay.
• Record the whole screen, specific browser tabs, or application windows.
• Straightforward video editor to level up your screen recordings.
• Thousands of edit-ready explainer video templates.

What FlexClip can improve:

• The free option has 720p downloads.
• The subscription cost can increase with more features.

Bonus: How to Make an Explainer Video Using Virbo

Now let’s learn how to create an explainer video with Virbo AI. In this part, we’ll use the program’s Montage Video Maker. It’s an AI-powered tool that can transform your videos and images into cohesive and amazing stories. In other words, Virbo Montage Maker will analyze your content before extracting the most important scenes to create a beautiful explainer video.

Below are the steps:

Step1Open the Montage Video Maker.

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Launch AI Montage Video Maker on your browser, then upload your photos and video. Virbo AI also lets you upload and extract video URLs. After uploading your media, describe the type of content you want to create. This could be details like the topic, industry, features, and more.

Step2Customize the Video Output Settings.

Next, choose your desired video aspect ratio and duration. You can also select a language for AI narration and the explainer video type.

Step3Preview and Generate Your Montage Video.

Crosscheck to ensure the details you provided are correct, then click Generate Video. Virbo AI will create your montage video in seconds. It’s that easy!

Closing Thoughts

We hope you can now choose an explainer video maker online free for your needs. We recommend Wondershare Virbo if you want to create a bulk of explainer videos on a slim budget. You can also check out InVideo and FlexClip for their powerful video editing capabilities and Renderforest to create whiteboard demos. Feel free to share with us your choice for your video creation needs.

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