Top 10 Explainer Videos For Marketers (2024)

Statistics show that explainer videos are highly effective in marketing these days. According to numbers published by idomoo.com, 91% of consumers have watched explainer videos to learn how products or services work. This study adds that creating interactive videos can increase click-through rates by almost 4x. So, if you want to start an explainer video production, read this post until the end. We'll share a list of the best explainer videos for some of the most popular brands. You'll also know the most critical features of an explainer video. Let's get started!

Part 1: What is an Explainer Video and Why Does Your Business Need One?

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An explainer video is a short promotional content explaining how a particular product or service works. These videos focus on the product's key features, explaining how they can solve the viewers' pain points. In short, an explainer video tries to solve a few customer problems while introducing new product features.

Reasons to Create the Best Explainer Videos

It's proven that sharing explainer video services can boost business growth. Multiple research show that customers prefer watching this type of content than reading how-to guides or listening to audio.

So, why are explainer videos so effective in marketing? Belo are a few reasons:

• Easy to digest: Which would you prefer between watching a video tutorial and reading a complex how-to guide? Short explainer videos are easier to digest because everything is presented visually. They are more like a first-hand experience of how the product or service works.
• Spread brand awareness: Another reason to create explainer video content is to spread brand awareness. You can customize explainer video content with brand colors and logos. This can make your viewers easily recognize your brand whenever they see the colors or logos anywhere.
• Build customer trust: Customers will feel more valued if your business shares explainer videos from time to time. Here's the thing: showing how your product or service works in an explainer video can make your brand look more transparent. Your customers won't have any second thoughts before closing a deal.
• Target specific audience: You can use an explainer video to target a particular part of your audience. For example, your business can hire a famous social media influencer to push your product or service to younger generations. Let's just say you can customize an explainer video to match customer personas.

Part 2: 10 Best Explainer Video Examples You Should Watch in 2024

You might think that creating an explainer video requires a large budget. But that's not true. According to Wyzowl, explainer video cost can be as little as $600 or as high as $250,000. This could even be lower if you have experience creating top-selling explainer content.

So, below, we'll list our top 10 explainer video examples to draw inspiration from:

1. Airbnb

• Title: What is Airbnb & How Does It Work?
• Duration: 4:17 minutes
• Explainer type: AI video

Does your home have a few rooms to spare? You should probably start an Airbnb business. But first, watch this video to learn how this online service works. You'll learn to set up a profile whether you're a room owner or a guest. The AI voice explanation is straightforward and engaging, too.

2. MyFitnessPal

• Title: What MyFitness Premium Includes
• Duration: 4:30 minutes
• Explainer type: AI video

Watch this video if you've been searching for an app to take your health and nutrition journey to the next level. This simple explainer video gives you fundamental insights into MyFitnessPal's features and how this app can transform your life. It also touches on the MyFitnessPal Premium subscription, explaining why you must choose this paid option.

3. HubSpot

• Title: What is HubSpot?
• Duration: 2:17 minutes
• Explainer type: Animated video

Are your marketing campaigns hitting brick walls? Watch this video by HubSpot Marketing to discover how the brand's Inbound Marketing Software can give you an edge. It's a short clip that explains how this service works in about 2 minutes.

4. Squat Explainer

• Title: How to do: SQUATS
• Duration: 52 seconds
• Explainer type: Animated video

Squats are among the most effective exercises for building muscles and core strength. However, you can experience knee or waist pain if you don't do it correctly. This explainer video gives you a step-by-step process of performing squats with audio and text guidance.

5. Coinbase

• Title: How to Use Coinbase
• Duration: 5:25 minutes
• Explainer type: Animated video

The cryptocurrency wave is more widespread nowadays, and wallets like Coinbase are becoming popular. So, if you've been looking for the best place to store and save your cryptos, watch this video that teaches you how Coinbase works. You'll learn how to sell, convert, and withdraw cryptos from this exchange platform.

6. Amazon Echo

• Title: How to Use Amazon Echo
• Duration: 3:56 minutes
• Explainer type: Animated video

This video explains how to get the most out of one of the most popular smart speakers today. It focuses on some fantastic Amazon Echo features and how to use them to enjoy maximum convenience. The extra text explanations make it one of the best animated explainer videos to watch.

7. Adobe Photoshop

• Title: Every Tool in the Toolbar Explained and Demonstrated in Adobe Photoshop
• Duration: 48:47 minutes
• Explainer type: Live video

The rise of AI image editing tools hasn't made traditional image editors like Photoshop useless. In fact, these tools are now more powerful than ever. In this tutorial, the narrator explains how every tool on this Adobe product works. Watch this product explainer video to start editing images professionally.

8. Slack

• Title: How to Use Slack
• Duration: 20:22 minutes
• Explainer type: Live tutorial

This is one of the best and most insightful product explainer videos. It starts by introducing Slack briefly before giving viewers a tour of the platform. You'll learn features like how to add new channels, mention others, attach files, and more. This video perfectly answers any concerns you may have about Slack.

9. Cricut Maker 3

• Title: Cricut Maker 3
• Duration: 1:35 minutes
• Explainer type: Animated video

This simple explainer video introduces Cricut Maker 3 to all DIY enthusiasts. You'll learn the key features of this heat transfer machine and get a quick tour of the Cricut Design Space software. Discover all that in less than 2 minutes.

10.  Merit Signature Lip

• Title: Merit Signature Lightweight Lips
• Duration: 12:05
• Explainer type: Live tutorial

This product explainer video doesn't beat around the bush. The narrator quickly explains how the lipsticks work before briefly mentioning other products from the manufacturer and how they can provide natural beauty. It's great marketing content from which you can borrow lots of inspiration.

Part 3: Trends and Innovations in Explainer Video Production

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Creating the best explainer videos for small businesses entails more than borrowing inspiration from the examples above. It's imperative to keep up with the latest trends and innovations in the video marketing world to align your content with the current needs and wants. Remember, what worked in 2020 may not work in 2024.

One of the most trending practices today is creating short-form content for social media. Yes, YouTube is an excellent place to share explainer videos, especially long-form content. However, it's advisable to keep things brief when it comes to social apps like Instagram and Facebook. Life on these apps always moves quickly, so viewers don't have time to watch a 30-minute video.

Another trend is the use of live animations to create explainer videos. Many viewers see animated videos as more entertaining and easier to digest. The lack of human interaction in animated content also means less distraction. And yes, you don't need to hire an expensive talent to present your explainer content.

Lastly, leverage AI technology to streamline your explainer video production. Here, we recommend using a product like Wondershare Virbo to make the process more efficient without sacrificing video quality. Here are some of its core features that can come in handy:

• Rich video templates: Virbo AI has hundreds of ready-made video templates for editing and creating explainer videos for any industry or niche.
• Video generator: Virbo AI can help you generate explainer videos with mere text prompts. Simply enter your product explanation and let the AI avatars do the talking.
• Montage video maker: This AI feature can help capture a whole marketing story by dragging and dropping your product videos and pictures.
• URL to video: This feature transforms your product blog post into an explainer video or product demo in seconds.

Conclusion

These are the best explainer videos 2024 to help push your brand to the next level. By copying the best practices in these explainer videos, your brand can become the next hotshot on YouTube and other marketing platforms. And don't forget to use Virbo AI to enjoy more effortless production of explainer videos. Give it a try!