Top Ecommerce Video: Examples and Tools for Easy Ecommerce Video Production

Research shows high demand for video content in the digital marketing sector. According to a study by Wyzowl, 91% of video consumers watch explainer content to learn about new products. This stat proves that many people are comfortable with watching an e-commerce video.

However, creating an e-commerce ad can be tricky. You may need to draw inspiration from other successful marketers before starting your project. So, we have researched the best ecommerce video ads to borrow ideas and tips and make a compelling product video. Let’s dig in!

Part 1: What is an E-Commerce Video?

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An e-commerce video is basically a video for showcasing the products and services of a business brand. These videos give viewers a virtual experience tour of what’s on offer and help them know how the products work. Of course, the goal is for them to make more informed decisions. Usually, ecommerce content can be a vlog, social media post, and a YouTube video.

So, how do e-commerce videos help promote products and services? Below are a few benefits of creating these videos:

1. Increase Your Sales Conversions

A Wyzowl study in 2023 revealed that 69% of consumers believe product demos can help them make a purchase. This research proves that creating a video to show your clients how a product works can lead to more sales conversions. The thing is that product demos dig into specifics, helping consumers get the finer details about your services or goods.

2. Educate Your Customers

Customers may start flying away once they sense your business is profit-oriented. Therefore, start creating videos specifically to educate them about your services. To support this suggestion, 2023 research by Wistia shows that 52% of organizations create videos to educate their target audience. See, it’s not always about sales conversions.

3. Reach a Wider Audience

Do you want to expand your potential hunting base? Create e-commerce videos that target online customers. YouTube, for example, has 2+ billion monthly users. On top of that, YouTube Shorts receives more than 70 billion daily views. Although the competition for viewers is stiff, it’s still worth pushing your brand to such crowded marketplaces.

4. Boost Your SEO Rankings

One thing is for sure – search engines like Google and Bing love videos. In fact, you’ll often see Google recommend videos on its search results. As you may already know, high rankings mean more people can view your website or business. In return, this leads to more traffic and possibly sales conversions.

Part 2: Best 8 Ecommerce Product Video Examples

Let’s now get down to business by listing some trendy product videos ecommerce to get inspiration from. Here are our top 8 picks:

1. How to Get Top Down Shots Easy!

• Channel: Wondershare Filmora Video Editor
• Duration: 3:50 minutes

This is one of my all-time favorite video editing tutorials on YouTube. This creative video provides some fun DIY tips on how to shoot a top-down video and edit it using Filmora. The narrator (JJ) instructs viewers on recording top-quality top-down shots using a smartphone and window light. It’s a great learning resource to create killer product reviews or ads.

2. Apple Watch Solo Loops vs Sport Loops

• Channel: Supertech USA
• Duration: 5:52 minutes

Choosing a band for your Apple Watch can be a complicated thing. The selection gets even more complex for fitness enthusiasts. This video solves your selection headache by comparing two loop-style watch bands. In the video, the narrator highlights and compares vital features like the design, material, and color, which could help with individual choices.

3. Joy

• Channel: Nike
• Duration: 30 seconds

Nike is among the most prominent manufacturers of sports merchandise. Therefore, you would expect most of their videos to be dominated by product descriptions and ads. But not here. In this video with energetic background music, Nike emphasizes that winning isn’t easy. Just to remind you, the hidden message is that Nike shoes can lighten the load.

4. Eufy X10 Pro Omni Review

• Channel: Vacuum Wars
• Duration: 6:28 minutes

Robot vacuums are popular due to their cleaning prowess and convenience. However, you may need to watch a few tutorials to choose the best option. I especially liked this eufy X10 Pro Omni review that highlights its futuristic features and capabilities. The reviewer tests this robot vacuum on different surfaces and makes great comparisons with other similar products.

5. Reviewing Halloween Costumes from TEMU

• Channel: That Other Nate Guy on YouTube
• Duration: 25:41 minutes

Halloween is the time to let loose and have fun with some cute but spooky consumes. So, if you’ve been looking for inspiration, this video is for you. Here, the host reviews a bunch of costumes from TEMO to help you pick a good choice for the spooky season. This video shows everything, from cone head masks to alien spider masks.

6. How to Use a Cricut for the First Time

• Channel: The DIY Mommy
• Duration: 16:27 minutes

Getting started with a Cricut machine for the first time can be tricky. Thankfully, there are tons of content on YouTube that teach beginners how to use this machine. This video will get you up to speed with this heat sublimation machine, from unboxing to loading a cutting mat. The reviewer also shares three easy DIY projects to try with your Cricut machine.

7. Coca-Cola to Turn up the Moment

• Channel: Coca Cola
• Duration: 25 seconds

Coca-Cola commercials have been airing on our TV sets for ages. And now that things have gone digital, the company has not been left behind. This pretty cool ad shows a bored lady who immediately comes to life after galloping a bottle of Coca-Cola. We’re all familiar with this highly effective advert, aren’t we?

8. Introducing the Solo Stove Shield

• Channel: Solo Stove
• Duration: 31 seconds

Watch this fantastic ecommerce advert to learn how the Solo Stove Shield works. This short clip shows how this product can prevent embers and sparks from leaving your Solo Stove to cause havoc. Interestingly, this marketing video has no narration. Still, it’s very engaging to watch.

Part 3: Top 3 Video Makers for Ecommerce Video Production

Up to here, you should be searching for the best ecommerce video ads maker to level up your video production. Unfortunately, you may feel overwhelmed by the thousands of options in the market. So, we tested a few options to recommend these three tools:

1. Virbo AI

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Virbo AI is a cross-platform video ads maker that should help you generate top-quality ecommerce videos with minimal experience. It’s an AI-powered video maker, meaning technology will do most of the heavy lifting. Virbo AI has hundreds of talking avatars and video templates to help you create a compelling story that drives sales. The avatar presenters are multinational and can speak different languages. Just type what you want the avatar to say, and that’s it.

Key features:

• 300+ realistic AI avatars with different backgrounds and accents.
• Save time and effort by generating top-quality video scripts.
• 300+ video templates with customizable backgrounds.
• Dub product narrations to 300+ AI voices.

2. FlexClip

Next, use FlexClip to transform your product videos or images into scroll-stopping business ads. It has free ecommerce video templates that can persuade your audience to stop scrolling and view your content. Just choose a template that matches your brand’s aspirations and customize it with photos and logos. What’s more, Flexclip has various AI tools, including a video generator that can make videos from texts and article URLs.

Key features:

• Transform text into natural-sounding product narrations.
• Edit your ecommerce videos by trimming, merging, splitting, etc.
• 6,000+ beautiful video templates.
• 4K Ultra HD ecommerce video downloads.

3. Vimeo

Vimeo isn’t only a video streaming platform like YouTube and Dailymotion. This tool also offers a video-making service with powerful AI capabilities. With Vimeo, you can convert buyers with short and punchy ecommerce ads for Instagram, Facebook, Pinterest, and other social apps. You can also create videos with hundreds of free templates or start from scratch. And yes, you can post your ecommerce videos directly on the platform.

Key features:

• Millions of stock assets and licensed music.
• Generate powerful ecommerce video scripts with AI.
• Edit videos with mere text entries/prompts.
• Host live webinars and broadcasts with your followers.

Conclusion

As you can see, an ecommerce video can use various styles and approaches. The key point is to give potential customers a tour of your product or services in an engaging way. And yes, ecommerce content can be of any length, depending on your specific needs.

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