Video marketing is becoming increasingly popular. This marketing style leverages visual content's effective power to influence customer decision-making. In fact, a recent study published by idomoo.com reveals that most customers see videos as the most memorable form of marketing. However, your video marketing campaign is only as good as a top-quality product demo video creator. You can work with these programs from planning to executing your campaign. So, continue reading to discover the most feature-rich tools to make a demo video that persuades customers to close a sales deal.
In this article
Part 1: What is a Product Demo Video Maker?
Let's start by clearly understanding what a product demo video is. This short and informative video demonstrates how a product or a service works. Such videos usually focus on the product's key features and how they help viewers solve specific problems. The main idea is to demonstrate to viewers how the product addresses their pain points.
That said, a product demo video maker can help you quickly and easily generate top-quality videos. In other words, these programs streamline the content generation processes by providing users with free templates, stock assets, and other things you want to include in your video. Some demo video makers can create top-quality videos from mere text prompts.
Below is why you should have a demo video maker:
- Create compelling videos: A product demo video maker can help you create visually pleasing videos. These tools come with resources that can make your demo video stand out.
- Generate content quickly: You don't need to spend hours or weeks shooting a 10-minute product demo video. Today, countless AI-powered tools can automatically create top-quality demo videos. An example is Virbo AI.
- Free video templates: Most product demo video makers have thousands of pre-made video templates with inbuilt graphics and effects. The ready-made templates cover a wide range of industries.
- Save resources: You don't need to hire a product reviewer or content translator in this era of AI technology. The best product demo generators can auto-create content, saving time and resources.
Part 2: Top 5 Feature-Rich Product Demo Video Makers
There are hundreds of free product demo creators you can find online. However, choosing the right fit for your project can be challenging. So, we decided to test and compare a few options, and below are our top 5 picks:
1. Wondershare Virbo AI
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Wondershare Virbo is one of the best tools to automate your whole content creation process. It can transform your text into engaging talking avatar videos with human-like appearance and emotions. All you need to do is tell the avatars what to say using a text script and watch your ideas come to life. It's the best if you're looking for an AI-powered product demo generator.
Key features:
- 300+ AI avatars with different backgrounds, accents, and presentation styles.
- Translate your audio narrations into 20+ languages for increased accessibility.
- Refine and generate a compelling video script for your product demo project.
- 300+ ready-to-use video templates to create professional-grade videos.
Virbo AI pricing:
- Monthly: $9.99 with 10 video credits and 1080p exports.
- Yearly: $199 with 300 video credits and 1080p exports.
2. Loom
Loom offers you one of the most straightforward to record your computer screen and transform it into a product demo video. It's a great tool, especially for sharing computer-based tutorials such as software demonstrations. However, that's not the main thing. Loom's great strength lies in its simplicity. It's a beginner-friendly tool, meaning you don't need to spend hours to learn how to record product demos.
Key features:
- Record demo videos with microphone, system audio, and picture-in-picture effect.
- Edit recorded videos instantly by trimming and cutting them to make them stand out.
- Seamless integration with platforms like Slack, Google Workplace, and Gmail.
- Add emojis, comments, and call-to-actions to your video.
Loom pricing:
- Free: Record up to 25 videos per person and enjoy team workspace.
- Business: $12.50/month with unlimited video recordings and Loom AI.
- Enterprise: This is for scaling teams willing to negotiate the price with Loom.
3. Wideo
Wideo boasts a simple user interface that makes creating professional animated videos a breeze. Wideo has several features and capabilities to create explainer videos, marketing videos, intros, and more. You can create product videos and customize the formats for platforms like YouTube, Facebook, and Instagram. Its natural language processing abilities ensure the videos are engaging and captivating.
Key features:
- Extensive selection of licensed music and sound effects to improve your video project.
- Add text to videos to improve your storytelling and make your demos more fun to watch.
- A unique Video Presentation mode for switching between slide and video presentations.
- Extensive template library with 100+ customizable video templates.
Wideo pricing:
- Free: Create branded 1-minute videos with 10 free templates.
- Basic: $228/year with 10 monthly downloads and 33 templates.
- Pro: $468/year with unlimited downloads and full access to all templates.
- Pro+: $948/year with unlimited downloads and Zapier automation.
4. Canva
Next, you can consider this famous product demo video maker free to generate compelling content for your marketing needs. Canva houses several intuitive features and tools to help you develop highly converting product videos for any campaign. You can leverage its vast selection of video templates to push your marketing ideas to the next level. Use it to charm your audience and drive sales.
Key features:
- A wide selection of ready-built video templates and tons of customization options.
- 3+ million stock photos and images to add to your product video.
- Invite team members for collaborative sessions.
- Beginner-friendly editor to trim footage, add transition effects, crop, and more.
Canva pricing:
- Free: Create your product video projects with 1,000+ designs.
- Pro: $55/year to access 100+ million photos, videos, and other assets.
- Teams: $50/year to collaborate in real-time with team members.
5. Flexier
Lastly, use Flexier to level up your marketing campaigns with stunning product demo videos. It's a simple-to-use program that doesn't sacrifice video quality. Simply upload your product video on the drag-and-drop timeline to start customizing it accordingly. You can cut, trim, crop, add transition effects, generate auto subtitles, and more. Even better, this software demo maker lets you publish directly to YouTube, Vimeo, and other platforms.
Key features:
- Edit product videos shot using any format and save them as MP4.
- Quickly create quality product videos with Flexier's thousands of edit-ready templates.
- Record your screen with picture-in-picture effects and microphone narrations.
- Multiple collaboration tools to share projects and get instant responses.
Flexier pricing:
- Free: Generate 720p product videos with unlimited collaborations.
- Pro: $14/month to generate 300 minutes monthly.
- Business: $29/month to create 600 minutes monthly.
Part 3: How to Choose the Best Product Demo Video Maker for Your Needs
You should now know the best tool to create a product demo. However, choosing one from our list of top-quality options can be challenging. So, what are the qualifications of a good product demo video maker? Let's list five of them below:
1. Ease of Use
You don't need professional video editing skills to create a product demo video online or offline. Today, you can find many tools with intuitive interfaces for making quick edits and customizations. You can also choose an AI-powered tool such as Virbo AI Montage Video Maker. It allows you to create a demo video by merely uploading your product photos and videos. Give it a try!
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2. Template and Design Options
Besides simplicity, a good product demo video generator should have diverse, professional templates. You should be able to enjoy multiple design options tailored for different products and industries to make your demo visually appealing.
3. Top-Quality Video Exports
Video quality and export options are non-negotiable when choosing a product demo maker. Ensure the software can produce high-quality videos of at least 1080p, and check for multiple export options that suit different platforms. These can be aspect ratios and formats for social media apps, websites, and presentations.
4. Interactive Features
Some product demo video makers offer interactive elements like clickable buttons, annotations, or quizzes. These can help make your demo more engaging and effective, especially for detailed product walkthroughs. Others can allow users to auto-post and share their demo videos without leaving the platform.
5. Pricing and Licensing
You need to get value for what you're paying for. Therefore, it's vital to consider the cost of the tool, including the subscription fees. Keenly crosscheck the licensing details to avoid unexpected costs or limitations on video usage. Avoid programs that have additional expenses to unlock new features.
Conclusion
We hope you have found the best tool for your demo video creation needs. With the above tools, you can effortlessly create a demo video that grabs attention and boosts sales. Virbo AI stands out as a user-friendly and reliable option for making bulk demo videos without paying over the top. Use it to create your demo videos by simply instructing the human-like avatars what to say.
FAQs
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How can I shoot a product demo?
You can shoot a product demo using your smartphone camera or camcorder. You can also use a screen recorder and webcam to record software demos on your computer or smartphone screen. Either way, ensure the video doesn't look shaky and customize it with animated texts, transition effects, music, and more. Loom can help you with this.
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How much do I need to create a product demo video?
This depends on your budget. You may have to pay more for a recording studio, actor, or social media influencer. If you boast video editing skills, you can make one on your own using any software demo video maker on this list. And yes, use Virbo AI to create demo videos and presentations with realistic AI avatars.
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How long should a product demo video be?
TechSmith says a demo video can be up to 90 seconds long. However, don't limit yourself to this duration. A product demo can be as long as possible if you stick to the script and provide engaging content. Just make sure that you remove the fluff.