8 Inspirational Product Launch Videos Examples to Create Your Own

When it comes to launching a new product, first impression is everything. That's where a well-crafted product launch video can make all the difference. A great video doesn't just introduce your product, but it also captivates your audience by telling a compelling story. In short, a product launch video highlights the unique value of your product is offering. So, whether you're a startup or an established brand, creating a launch video can elevate your marketing efforts and drive excitement. This post explores eight of the best product launch videos this year that can inspire and motivate your next product release.

Part 1: What Are Product Launch Videos?

A product launch video is visual marketing content introducing a new product or service. It showcases the product's key features, benefits, and value in a visually compelling way. The main idea is to capture the audience's attention and generate excitement about your released product by combining storytelling, product demons, and creative visuals. Overall, your launch video should leave the audience wanting to know more about the product or service.

That said, product launch videos can come in multiple varieties, each intending to serve a particular purpose. Below are the five main types:

• Teaser Videos: These videos create excitement about the release of your product by offering a sneak peek before the official release. They typically show glimpses of the product without revealing too much detail to spark curiosity and build hype.
• Explainer Videos:  Once the product is out, you can create an explainer video to demonstrate how the product works. This content takes viewers through key features, benefits, and use cases in an engaging format.
• Demo Videos: In this type of video, you'll provide an in-depth look at the product in action. They highlight real-world applications and show how the product solves specific problems. This type of video is great for building customer trust and confidence.
• Testimonial Videos: These videos feature real customers sharing their positive (sometimes not so positive) experiences with the product. Use such videos to build brand credibility and trust by showing authentic feedback.
• Behind-the-scenes: As the name hints, these videos share a glimpse of what goes on in your organization or company. These videos use a more laid-back approach by showing your customers how your employees interact during their daily activities.

Part 2: Top 8 Examples of Product Launch Videos

Now, let's list some of the best product launch videos of all time:

1. Steve Jobs Introduces iPhone

• Duration: 10:19 minutes
• Product: iPhone

This is probably the best product introduction video of recent times. This video was taken in 2007 when Steve Jobs, the former Apple CEO, introduced the first-ever iPhone to the world. The most exciting part is that YouTube and social media were relatively unknown during those analog days. Still, this video stands out as one of the best today, thanks to its clear description of the revolutionary product.

2. The Concealer Pen Review

• Duration: 22:20 minutes
• Product: Victoria Beckham Concealer Pen

In 2019, Victoria Beckham launched her makeup brand called Victoria Beckham Beauty. This brand has been a huge success, releasing new products that have been a hit. In this video, the lady introduces the brand new Concealer Pen, which hides wrinkles and black spots. The narrator tries out the product on her face, leaving her looking glowy and gorgeous.

3. UniConverter Product Reveal

• Duration: 3:52 minutes
• Product: Wondershare UniConverter

If you want to build excitement about your next release, you can learn much from this new product launch video. It's friendly, short content introducing the upcoming UniConverter V16 in November 2024. To encourage viewership, this video invites viewers to claim a free license gift for the forthcoming product before explaining all the new features bundled into the product. Can't wait!

4. Dollar Shave Club

• Duration: 1:33 minutes
• Product: Dollar Shave Club Razors

This video was released 12 years ago and has one of the most powerful marketing messages. The presentation is made by Mike, CEO of DollarShaveClub.com, who promises to deliver top-quality shaving razors right to your doorstep for just $1 a month. It's said that this video brought in more than 12,000 orders within just two days of uploading it online.

5. Writesonic Article Writer Presentation

• Duration: 20 seconds
• Product: Writesonic

Sometimes, a product launch video doesn't have to be long, as you can see in this product launch video example. In this faceless video released 2 years ago, Writesonic introduces its AI-powered article writer with a few catchwords that should leave you eager to try out the product. By the way, the narration also sounds AI. It's a great example of what technology can do.

6. Shulex VOC Product Presentation

• Duration: 1:47 minutes
• Product: Shulex VOC

This is another AI-powered brand video that introduces the product in less than 2 minutes. This video leverages AI technology to present the software features and use cases. If you're a seller on Amazon, this video is for you.

7. Shulex VOC Product Presentation

• Duration: 1:48 minutes
• Product: Nike Golf Shoes

You may have to let influencers do the marketing work, especially if you already have a big brand like Nike (well, almost). In this YouTube Shorts, the seemingly excited influencer presents the new pair of Nike Shoes while emphasizing its build quality and comfort. The video is nicely done, with different shooting angles and transition effects adding to the flair.

8. GoPro Hero 13 Launch Video

• Duration: 1:38 minutes
• Product: GoPro Hero 13 Black

GoPro Hero 13 Black is the latest release from the famous brand. GoPro cleverly plays with the sound effects and text animations in this brand launch video to leave a lasting impression. It proves that product launches don't necessarily need any narration to be a success.

Part 3: What Makes a Great Product Launch Video?

Whether you want to create a compelling product reveal or unboxing video, there are some critical practices that you must follow. Here's what to do:

1. Have a Clear Goal

Your product launch video must understand and address your customer's pain points. For example, if you're releasing an upgrade, your customers will want to know what new features are included in the product. For this reason, ensure the product launch content highlights the key features and their benefits.

2. Crisp, Clear Audio and Video

The best product launch video must be of high quality. For this reason, ensure you record the launch video in a room with enough natural or artificial lighting. While at it, set the highest camera resolution and use a noise-canceling microphone for the best audio quality. The quality of your video can determine the public perception of your brand.

3. Keep It Short

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There's no definitive duration for a product launch video. However, most customers won't want to sit around for hours watching a video. Therefore, keep the content short by going straight to the point. Use a video script tool like Virbo AI Video Script Generator to create a brief and professional script. The idea is to stick to the objective of your video.

4. Include a Call-to-Action Phrase

After explaining your product, you'll want to include a short and catchy CTA. This can be anything like "Go Check It Out" or "Click the Link to Buy." You can use buttons or animation drawings for the most impactful CTAs. The goal is to ask your viewers to take action after watching the content.

5. SEO Optimization

Lastly, don't forget to add trending keyword phrases to the title of your new product launch video. This can rank your content higher on search engines like YouTube or Google. And as you may already know, higher-ranking content has more viewership. In return, this can increase your sales conversion rates.

Last Words

Now you know the best product launch videos to inspire your next project. A good product video must be short, clear, and stick to addressing the needs of your viewers. Remember to use Virbo AI to streamline your product launch video-making processes. It has several helpful tools like AI avatars, realistic AI voiceovers, and a video script generator. Use it to churn out more marketing content with a limited budget.

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