Top Real Estate Instagram Post Ideas - Elevate Your Real Estate Marketing

Do you want to make real estate posts that make potential buyers stop scrolling and start engaging? Transform your social media strategy with our creative ideas.

This blog will discuss everything about real estate marketing Instagram posts. Our real estate Instagram post ideas will help you connect with your audience like never before. By the end of this article, you can decide what content is suitable to post. We will also learn to create visuals using Wondershare Virbo to make your posts irresistible.

Whether you’re a part-time realtor or a beginner in this field, this article will be helpful for you. Now, you can use your Instagram account as a powerful tool in your real estate marketing.

Before we start hunting ideas for Instagram posts, let’s first learn why Instagram posts are important in the real estate business and how we can craft a good one.

Part 1. Real Estate Instagram Posts

Social media platforms have become essential tools for marketing and advertising. With its large user base, Instagram can help advertisers reach a broader audience.

Why advertise your real estate business on Instagram?

Over 60% of home buyers say high-quality images and videos are essential while viewing properties online. Instagram posts have a visual nature. That’s why the listings on Instagram can capture the attention of potential buyers more effectively.

As a social media platform, Instagram allows for targeted advertising. Hence, the advertisers can reach specific clients based on location, interests, and behavior.

So, if you're a realtor and are not using Instagram yet, you can miss out on a lot of business! Do you want to craft an interesting post now? We will tell you how to make one.

Create an Appealing Instagram Post for Real Estate Advertising

Creating an Instagram post is easy. You just need to follow some simple steps. Here is a breakdown of an effective Instagram post:

• Photo: Take a bright, clear picture of the property's best parts or make a striking video of the property.
• Caption: Write a short description highlighting the property's best features and ask a question to get people talking.
• Hashtags: Use words or phrases related to real estate, the location, or property type.
• Engagement: Answer questions about the property quickly and nicely.

You can see an example of an excellent real estate Instagram post in the image below.

Part 2. 15 Engaging Instagram Post Ideas for Real Estate Agents

Fifteen creative real estate post ideas for Instagram are listed in this part. For each idea, we have included an example Instagram post. With these, you can effectively engage your audience and showcase your properties.

The key to successful and engaging Instagram posts is that your posts should resonate with your audience. Let's explore some top real estate instagram content ideas.

1. #Just-Listed Posts

Share new listings with high-quality images and details about the property.

Have a look at this example posting:

2. #Just-Sold Posts

Celebrate your recent sales and show your success. This post from law real estate is beautiful:

3. Open House Announcements

Post details and photos of upcoming open houses. Include high-quality images of the property to attract potential buyers. Include the hashtag #OpenHouse to reach a broader audience.

Visit this amazing video reel by Openhousetv:

4. Virtual Tours

Share video tours of your listings to give potential buyers a walkthrough experience. Use the hashtag #VirtualTour to reach a wider audience. These virtual tours can help potential buyers get a real feel for the property. And if your property is extraordinary, it can go viral, too.

Checkout this amazing virtual home tour by Parbhaarkar Properties:

5. Agent Spotlights: Meet the Team

Highlight your team on Instagram by tagging team members to boost engagement. This will increase post visibility as their friends and family interact with the content.

Here is an example of a team spotlight by vinevalleyre:

6. Educational Posts & Videos:

Create short videos on topics like property buying basics, local property taxes, and market trends. These videos add value to your real estate Instagram.

Here is an example of an informative post by hyebanerjee_tulsarealtor:

7. Client Success Stories

Highlight stories of happy clients. Include photos of clients in their new homes to add a personal touch. These stories build trust with potential clients.

Check out this beautifully crafted video of a client’s testimonial by athenarealestate:

8. Inspirational Quotes and Stories

Inspirational quotes and stories spread positivity. It is always best to share some thoughtful things that helped you pass through your hard times.

As an example, you can check this post by porchlightrealtyteam:

9. Home Buyer Tips and Tricks

Share useful tips for home buyers. People new to real estate are always looking for suggestions from experienced people. Try to be helpful about common issues. Simple and easy-to-follow tips can help your followers build trust in your expertise. You can also create short videos explaining these tips.

See this example post by tutu_turkanmahmud

10. Unique Houses and Features

Post pictures and videos of the unique features of homes on your listings. These cool videos will bring high engagement rates to your posts.

See this house with secret rooms by coolhouseandrooms

11. Videos of your most popular listings

Pick your popular listings and make a video on them. Show the prominent features and make beautiful footage. Do some voiceover, add background music, and post this video to get lots of likes and shares.

See how they are flaunting their beautiful homes

12. Joyful Moments

Share your happy moments to bring a lot of joy to Instagram. You can share beautiful scenery or a picture of some beautiful restaurant you adore. You can also celebrate your sales or number of followers.

In the following post, Sherya Thomas is celebrating her success

13. Market Updates & Insights

You can post about your area's current trends, price changes, and new developments. These posts will show your clients that you are knowledgeable about the market.

Check our this example where theweberboxergroup is discussing real estate trends

In this example, where sylviaschmidtto is sharing market updates

https://www.instagram.com/p/C4OjzBSPvga/?igsh=YTNyNmI4c2F2bDRx&img_index=1

14. Community Highlights and Local Events

Share stories about local parks, schools, and restaurants. This not only showcases the area but also depicts that you are an active part of the community

In this example, Polley'sproperties is going to TV show

15. Showcasing Listings

Post high-quality photos and videos of the properties you have for sale. Highlight the best features of each property. Showcasing your listings will attract potential buyers.

Check out these brand-new house listings in California by adri_realtor:

Try the above Instagram post ideas for realtors and make your own captivating posts. Now, let’s learn how to upgrade these real estate Instagram post ideas.

Part 3. Take Real Estate Instagram to the Next Level with Videos

All of these Instagram content ideas for real estate are good with photos. But these ideas will be more powerful if you post them with captivating videos. All you need is to create striking video content and post it. Videos grab attention and tell a more complete story. With videos, potential buyers can experience your listings.

So, let’s move on to the next part to learn how to make videos for Instagram posts and reels.

Part 4. Using Wondershare Virbo for Real Estate Posts

Instagram is a visually-driven platform, and the more engaging your videos, the better your chances of business success. Wondershare Virbo is a user-friendly video editing tool. It can help you create videos and reels to capture more of your audience. The key features of Virbo are listed below.

Key features of Wondershare Virbo

Easy-to-Use Interface: Virbo offers a simple and intuitive interface. It makes video creation easy, even for beginners.

Available Templates: Choose from 400+ professionally designed templates to give your videos a polished look.

Mobile Application: Create and edit videos directly from your mobile device, making it convenient to work on the go.

AI Avatars and AI Voiceover: Virbo provides the facility of AI-powered avatars and voiceovers. So, no need to hire actors or artists. Virbo is your new filming partner.

Customization Options: Customize your videos with text, music, and effects to make them stand out.

This is only a glimpse of Virbo’s scope. There are endless possibilities for video creation with Virbo. Pick realtor's Instagram to post ideas and make videos with Virbo to experience them yourself. Now, Let's explore how to use Virbo to make videos with Virbo’s mobile app.

Steps to Make Engaging Videos and Reels with Virbo’s Mobile App

Follow the steps below to make a video for an Instagram post or reel starting from scratch using Virbo’s mobile app.

Step 1. Download and install the Wondershare Virbo app on your mobile device or just go to its online version by scanning the QR code below.

Download Virbo App for Free

for iOS

for Android

secure download

Step 2. Launch the Virbo app. You will see different options and a list of templates. Tap “See all” to browse through the templates.

Step 3. Select your favorite template.

Step 4. Click the “Add Background” button and change the picture according to your video.

Step 5. Click the text boxes and edit the texts.

Step 6. Write your video script in the text script box, and it will become voice for your AI host.

Step 7. Finalize your video and tap “Preview”.

Step 8. If everything seems promising, you can export your video now.

Now we know what to share and how to make content to share. Before concluding our blog, let’s review some tips and tricks so that the Instagram postings perform better.

Part 5. Best practices and tips for realtors sharing content on Instagram

Maintaining an active presence on Instagram can boost your sales. Consistent, well-timed posts will help you connect with your clients smoothly. Here are some best practices and tips to optimize your Instagram posting schedule.

Posting times

Posting when the audience is most active will maximize engagement. People are most active in usually early morning (7-9 AM) or evening (6-9 PM). This depends on the type of audience, too. You can also experiment with different posting times to find best suitable time for you.

Post Scheduling

Social media management tools like Hootsuite or Buffer can help you schedule your posts ahead of time. You can also analyze the best times for posting using these tools. These apps track the audience's activity and help you make the right decisions.

Repurposing existing content for other platforms

Once you create content, you can use this in many ways. Different social media platforms serve various purposes. Every social media platform can help you gain some clients.

Here are some ideas to repurpose your content:

• Share your Instagram stories on Facebook and reach a broader audience.
• Turn your popular Instagram posts into detailed blog articles for your website.
• Use your Instagram images and captions on Twitter to engage followers.
• Post Instagram videos on YouTube or LinkedIn for broader reach.
• Create Pinterest boards with your Instagram content to attract new viewers.
• Turn Instagram highlights into newsletters for email subscribers.
• Share Instagram success stories on your website's testimonial page.

Now, we know how to make creative Instagram real estate posts and use them effectively. We will review some frequently asked questions now.

Conclusion

Using creative Instagram real estate posts can boost your marketing. This article discussed more than 15 real estate Instagram post ideas.

Sharing engaging videos with innovative content helps increase your Instagram engagement and reach. Wondershare Virbo can help you make great videos easily.

We have also discussed some tips and tricks to increase your reach.

Follow our realtor's Instagram post ideas and simple tricks. Improve your Instagram strategy and watch your real estate business grow.

Download Virbo App for Free

for iOS

for Android

secure download