Do you want your real estate postcards to stand out? Forget the same old postcards. We have new ideas to help you get more attention. Our creative real estate postcard ideas will change how you connect with clients.
Ready to learn more? Let's dive in!
You’re just one step away from making postcards that will make people stop and look twice, and they might even pick up the phone. Your postcard will lead them to a video tour of their dream home. So you can reach more people and sell more properties.
We will be using an all-in-one video tool, Wondershare Virbo. Virbo will help you make creative AI videos so that you can make more deals.
Before we discover some impressive realtor postcard ideas, let’s first learn the importance of postcards in real estate.
In this article
Part 1 The Power of Real Estate Postcards
Every business has some basic marketing tactics. In real estate, postcards are the key marketing strategy. They help you reach potential buyers and sellers directly. Here are a few reasons why postcards are effective:
Reach People Directly: Postcards reach directly into the mailbox. These are not regular ads or bills, so they grab attention.
Cost-effective: Postcards are cost-effective compared to other advertising forms. People are also more likely to look at them. So they give a value for money.
Tangible Marketing: Postcards are a physical thing, and people like to collect them. They have your brand’s message and contact number on them. Hence, postcards can give you more clients.
Builds Brand Recognition
People will start to recognize your brand name if you send them postcards regularly. This way, you can build an audience that trusts you and will call you when they need a real estate agent.
That’s how postcards work like a charm in the real estate business. In the next part, we'll share practical and best real estate postcard ideas for you!
Part 2: Innovative Postcard Ideas
Here are some innovative postcard ideas for real estate agents to help improve sales and showcase properties effectively.
Just-Sold Postcards
Sending people “Just-Sold” postcards means telling them you’re good at your job. Don’t forget to celebrate your recent sales with just-sold postcards.
Just-Listed Postcards
Got a new house for sale? Just-listed postcards are a nice way to showcase new properties. It can get you some immediate sales. Include a nice image of the property and a QR code for the house’s video.
Open House Postcards
You can also invite potential buyers for a visit if you have a property for sale. Include a photo, and tell them when and where to come.
Free Home Valuation Postcards
People want to know how much their house is worth. Offer a free home value estimate on a postcard. This can definitely help you find new clients.
Holiday Greetings Postcards
Holiday greeting postcards are a must. People will be glad to receive holiday wishes. You can add your brand logo and a little note about your real estate business.
Neighborhood Market Updates
Tell people if they have a new gym or park in their surroundings. You can also provide local real estate trends, such as whether property prices are rising. This will give people an idea that you know your area very well.
So be creative and make your postcards. And wait! We have a new, exciting way to level up your real estate marketing.
Part 3. Boost Real Estate Marketing with Video PostCard
Video postcard is one of the best real estate agent postcard ideas to connect with your audience. While traditional postcards are static images. Video postcards combine the personal touch of a physical card with the video.
To send a video postcard, you just need to add a QR code to your physical postcard. The QR code, when scanned, leads the recipient to a captivating video message.
Video postcards can be a real game-changer for how you market properties. Here are some ideas to integrate them into real estate marketing:
Virtual Tour: Make a short video with a virtual house tour. Add a presenter to the video who guides throughout the video.
Meet the Agent: Introduce yourself in a video. Share why you love real estate. Tell them that you’re here to help people find their dream homes.
Client Testimonials: Share video testimonials from happy clients to build trust and show your success.
Special Offers: Tell people about any deals or for-sale properties in a quick video.
Check out this beautiful video example from WayUp Media:
Here is another heartwarming example of a beautiful, smart home tour from Toby Corban:
Now that you know how video postcards can impact and boost your sales. Let’s learn the best and easiest way to create AI avatar videos for video postcards.
Part 4: Create AI Avatar Postcard Videos with Wondershare Virbo
AI video generators have become the latest trend in the digital world. These AI tools are handy instead of hiring expensive personnel and cameras.
Wondershare Virbo is a powerful AI video generation tool. With Virbo AI, you just need to pick scenes from the internet and add some text. After that, AI will do the rest of your work.
Virbo provides a lot of AI avatars that can become storytellers for you. Virbo offers some useful features that will help you create professional-looking videos effortlessly. Let’s have a brief look at Virbo’s exciting features.
Key Features of Wondershare Virbo
The prominent features of Virbo are listed below.
Lifelike Avatars: You can choose from many different avatars that look like real people.
Lots of AI Voices: Virbo offers many different voices in lots of languages. You can pick the perfect voice for your message.
Translate Videos: You can also translate your videos into other languages with the help of AI.
AI Script Generator: Virbo has a tool to help you create a great script. Virbo is integrated with the ChatGPT 4.0 plugin, so there is no need to hire a script writer for your video postcard.
Talking Photos: With Virbo AI, you can turn any photo into a video where the person is talking.
Create Your Avatar: Give your video postcard a personal touch with your own AI Avatar.
Ready-To-Use-Templates: Virbo has a good collection of templates; you can use them to make professional-looking videos.
PPT presentation to Video Generation: Have a slideshow already available about a house? Virbo can turn it into a video that's fun to watch.
Text to Speech: You just need to input the text you want to speak in your video. Virbo will do this task for you.
Let’s learn step-by-step procedures to create a marketing video for postcards with Virbo.
Steps to create AI avatar videos for postcards
Follow the steps below to start with Virbo and craft your videos.
Step 1. You can click the buttons below to download Virbo on your device or just head to the Virbo online version.
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Step 2. Launch Virbo, and click the “Templates'' tab from the starting interface.
Step 3. Type “real estate” in the search bar, and Virbo will display the available templates.
Step 4. Choose your favorite template and click the “Create video” button.
Step 5. It will start a new video project with the selected project. Above the video preview, you have some options. Here, you can change your AI avatar and background of the video, change or add text, add stickers, or import your own media to the project.
Step 6. Click the background button and change the background. You can import your own image by clicking the import button.
Step 7. Click the texts, and you can change the texts and formatting. You can also select from preset text styles. Edit all the texts. Enter your phone number, website, and address.
Step 8. Input the video’s script into the text script box and click the language/Voiceover button.
Step 9. From the voiceover window, you can change the language and AI voice behind the AI presenter.
Step 10. When your video is ready to export, click the “Export” button and save your video to the desired location.
That’s how simple it is. You can experiment with Wondershare Virbo and explore more exciting features.
Now, we will answer some frequently asked questions on our topic.
Conclusion
Real estate postcards are a powerful means of connecting with clients. This blog discussed some real estate postcard ideas and tricks to boost real estate marketing.
Adding a video link to a postcard is a great idea to make a postcard more engaging. Clients can scan the QR code from the postcard to watch the video message. This can help you reach more people and sell more properties.
You can make real estate videos for postcards using Wondershare Virbo. It is an all-in-one tool for crafting professional-looking marketing videos. It has many useful features for beginners.
So, use our real estate marketing postcard ideas today and see how they can improve your business.
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