Maximize Your Marketing - What Facebook Ads Manager Is

Social media has turned out to be a sustainable source of earnings in the modern times. Out of many social platforms, Facebook is the most used social platform which has provided beginners a ground to create, manage, and analyze their advertising campaigns for businesses. This utility has helped users keep track of ads and analyze them with ease.

The Meta Ads Manager goes beyond just Facebook and covers Instagram, Messenger, and Audience Network as well. It is a beginner-friendly option that provides objective-based campaigns and creative tools for ad creation. This article provides a complete guide on using the Meta Ads Manager.

Part 1. What is Facebook (Meta) Ads Manager?

The Meta Ads Manager is a comprehensive platform for handling all aspects of Facebook advertising, from designing ads to tracking their performance. It lets users target a specific audience with their ads based on demographics, interests, behaviors, and locations.

Facebook ads management users can view the ads' analytics, including clicks, impressions, conversions, and cost per result. Using the Ads Manager, advertisements can be placed across any social media platform associated with Meta.

Why Use Facebook Ads Manager

• Multiple Ad Formats: The ad manager offers advertisements in the form of images, carousels, slideshows, collections, videos, and stories. Through these advertisements, marketers can fulfill their specific targets and change the publicity game.
• A/B Testing and Optimization: This social ad manager lets a user test different versions of the same ad to see which one does the best. This testing allows for continuous optimization, leading to better results over time.
• Cross-Platform Advertising: If you post an ad on Facebook, it gives you the option to post it on all Meta platforms. This feature boosts the reach of your campaigns, allowing interactions from various social media platforms.
• Scalable Campaigns: Depending on the size of your campaign, Meta lets you choose the scale of your ad and manage the reach. Small businesses can choose a local reach, while large-scale campaigns can explore a global audience.

Part 2. Where is Ads Manager on Facebook?

The utility of Ads Manager at Meta is a useful option for reaching the targeted audience with an advertising campaign. To make the most out of the Meta Ads Manager, you must first locate it on Facebook. The following section covers the location of this feature on the mobile and Desktop versions of Facebook:

On Desktop

Step 1. To analyze the performance of your advertisement campaign, open Facebook’s official website on your computer and log in to your account. As the homepage appears before you, refer to the left side panel and select the "Ads Manager" option from the list.

Step 2. When the Ads Manager page opens, explore the interface to create, manage, and analyze pre-existing advertisement campaigns.

On Mobile

To create an ad on Meta using the Ads Manager, access the Ads Manager app on your mobile device and log in to your account. Once you log in, explore the main interface and begin creating and managing ads.

Part 3. How to Use Facebook Ads Manager

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From creating the ad to analyzing its performance, every step of ad management has been simplified by Meta. After generating the campaign idea, the Facebook ads management lets you choose the target audience depending on the scale of your business. If the published ad is seen to have some errors, the advertiser can execute real time editing and make the campaign match their needs.

How to Create a Facebook Ads Manager Account?

Advertisement creation has been simplified by the genius Meta Ads Manager, who guides the advertiser every step of the way. Everything from selecting the target audience to choosing a pocket-friendly plan is completely customizable. Before you create an advertisement for the Ads Manager, you must take some prerequisites into consideration. The following discussion is all about the considerations to be made before using Ads Manager to create an ad:

Prerequisites

• Personal Facebook Account: Before starting an advertising campaign on Meta Ads Manager, you must create a personal Facebook account. This is the first basic step in creating a social media ads campaign.
• Company’s Business Account: You need a Facebook business account before diving into the campaign creation. Using this account, advertisers will be able to easily manage the ongoing campaigns.
• Payment Method: In case people need to buy your advertised product, select the payment method you prefer for each purchase. After selecting a valid mode of payment, your buyers can send the revenue following your preferred method.
• Meta Pixel: For optimization and tracking the performance of the ad, Meta adds a code on your ad that uncovers the analytics. This feature is totally optional but serves as a great way to create better ads in future.

Instructional Guide to Make a Facebook Ads Manager Account

By trusting the Ads Manager, users can target their looked-for audience with the campaign. Thus, follow the steps below and understand the account creation process through the Social Ads Manager:

Step 1. To create an account on Meta Ads Manager, you must first create a Facebook account. Since the account has been created, enter the Ads Manager interface, and from the left panel, click the "Accounts" icon. As the pop-up opens, select the "Create a business portfolio" option to continue.

Step 2. Using the window that appears, enter the business portfolio name, contact information, along with the email address. As soon as the information is entered, use the “Create” button to create a business portfolio on Meta Ads Manager.

How to Use Guided Creation?

The Guided Creation feature refers to a step-by-step walkthrough of each setting as you create an ad through Facebook Ads Management. This feature is specially designed for advertisers who like customization options and personalized ads. For a detailed overview of the process behind creating a guided ad, read the section below:

Step 1. After signing in to your Facebook Ads Manager account, explore the main interface and use the “Create” button to initiate a new advertising campaign.

Step 2. From the pop-up menu that appears, select the buying type and the objective of your campaign and select the “Continue” button to proceed.

Step 3. After being directed to a new screen, name the campaign and enter various other settings like campaign details and A/B testing. Upon entering all the desired settings, refer to the “Next” button at the bottom right corner of the screen.

Step 4. On reaching the next interface, enter the “Ad set name” along with the performance goals and the cost per result goal. After selecting the Facebook page where you want to run the campaign, press “Next” from the bottom right corner and continue.

Step 5. The last step on the way is rechecking the ad name and adding partnership details. After every detail is entered, use the “Publish” button from the bottom right corner to successfully run the ad on Meta.

Since you know how to create an account and start guide creation on Meta Ads Manager, you might be looking for ways to run a Facebook ad. If so, you are advised to read this article, “How to Run Facebook Ads in 10 Steps,” and streamline your journey without trouble.

Part 4. Pro Tips You Need to Know

Creating an advertising campaign is tricky since the entire business relies on its impact. Before publishing an ad on Facebook, various tips that cloud help optimize the experience. As mentioned before, Meta lets a user flexibly choose the format of ad media. Depending on the nature of your campaign, you can select the relevant format. Consult the following section for insights on the top tips that strengthen a campaign.

1. How to Create a High Conversion Rate Facebook Ads Video?

To create an ad on Social Ads Manager, try using a tool that offers flexible video-making options. Wondershare Virbo stands tall as a montage maker, allowing users to generate and compile videos of all types. Users can create a video of up to 2 minutes, keeping the audience intact until the end. To meet the exact needs of the campaign, Virbo lets a user enter a relevant 2000-word prompt.

The Right Method to Create an Advertisement Using Wondershare Virbo

With the help of AI, this platform generates compelling promotional videos using an AI avatar and an impactful voiceover. The following section features the method of creating attractive montages using the AI Montage Maker of Virbo:

Step1Use Wondershare Virbo to Upload Media

To create an AI montage, open the online version of Wondershare Virbo , click "AI Montage Maker" tab, and upload the video from your device using the “Media” section.

Step2Enter the Desired Requirements For the Montage

After the media is uploaded, enter your montage requirements in the “Additional Info” section and select the aspect ratio and duration of the video. To select the desired language, open the “Language” menu and click the “Generate Video” button to begin the montage-making process.

Step3Generate and Export the Promotional Montage

Now, wait for the montage to generate, and when the results appear on your screen, it is time to export the video. Lastly, adjust your preferred settings before hitting the “Export Video” option from the bottom of the window, transferring the output to your device.

2. How to Write a Compelling Ad Copy?

If you want to create compelling ad copy, the first step should be understanding your strengths and value proposition. Once you have established your strong suit, you must create a catchy headline that attracts the target audience. The key to creating compelling ad copy is using a conversational tone and mentioning the product features early on.

3. How to Track Your Results?

Setting clear goals behind a campaign simplifies the ad tracking process. Try using some analytic tools that let you know about the number of impressions and purchase per advertisement. Monitor the ad performance regularly to understand the nuances of the campaign and how well the public is taking it.

4. How to Evaluate Facebook Ads Campaigns?

Analyzing the key performance indicators can measure the number of clicks per campaign followed by the conversion rate and the cost per click. Use the Facebook Ads Management insights for a detailed overview of the number of impressions per campaign. To get a clear insight on audience interactions, benefit from the A/B testing and explore better.

Conclusion

In essence, the Meta Ads Manager has simplified the process of advertising on Facebook by offering various optimization features. To benefit from this ad management utility, the ad must be compelling and attractive. While this article has discussed proper ways to create an ad across Meta Ads Manager, different tips to synthesize the results have also been focused. Notably, Wondershare Virbo must be used to create an impactful ad that entices the viewer to buy.

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