With the development of AI technology, you can now see a lot of AI tools are available in the market for creating AI videos. These free AI video-creating tools have many amazing features that help content creators stand out.
Therefore, this guide will help you explore some of the best AI tools that can be used to improve the content quality and audience engagement ratio. This way, you can take your business and personal branding to a new level.
In this article
Part 1: Why Do People Prefer to Use Free AI Video Generators?
In the current time, with the advancement in AI technology, a lot of creative tools have been introduced to mankind. These AI tools are making a huge positive impact in different fields. Due to this, many businesses and individuals are using these AI tools to complete their daily tasks. Thus, to understand why people prefer to use AI video generators, you will need to check out the following list:
1. Personal Branding with Minimal Equipment
Free AI video generators have made it easy for individuals to do their branding more effectively. This is because, with these AI tools, they no longer need to spend a lot of money on expensive equipment. In fact, they can show their creativity with the help of AI tools without much investment.
2. Fast Content Creation
In different industries like social media and online marketing, fast-paced content creation is required to compete with the trends. Therefore, at this point, AI tools help generate engagement for different platforms without the need for any technical skills.
3. Use of AI Tools for Educational Purposes
Many institutes worldwide use AI tools to generate educational videos for their students. These videos are helping a lot to teach practical subjects with real visual examples, improving the students' learning curve. Moreover, teachers use these tools to convert their PPT files into video forms so students can effectively understand them.
4. For Business Presentations
Businesses and startups are now using AI tools to effectively present their business plans and strategies. With the help of these tools, they can easily create different product demos and explainer videos for their potential customers and investors to attract them towards their services.
Part 2: In-Depth Review of the Top 10 Free AI Video Makers
Choosing the right AI video generator tool is very important whether you are creating videos for your personal use or your business. Therefore, below, we have listed some of the top free AI video-generating tools that you can use to craft engaging content for different social media platforms:
1. Wondershare Virbo
Virbo is a standout video creation tool, especially with its integrated AI video generator that provides a unique and highly customizable approach to video production. You can easily generate videos from prompts or upload photos for more tailored results. Whether you're crafting content for advertisements, films, or visual novels, Virbo equips you with the tools necessary to bring your ideas to life with remarkable realism and precision.
Below video generated using Virbo
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Important Features
1. Text-to-Video Generation with Image Customization: Create videos from text prompts, allowing you to bring your ideas to life with ease. Customize your content by uploading photos for even more detailed results.
2. Advanced Editing Capabilities: After generating your video, you can import it into the editor to make further adjustments and edits, allowing for more refined control over your content.
3. Text-to-Speech Functionality: Add a voiceover to your videos with a variety of voices and languages, ensuring your content is accessible and engaging to a global audience.
4. AI Audio Generator: Generate background music or sound effects based on text input, adding the perfect audio elements to enhance your video’s atmosphere and impact.
Pricing of Virbo
- With a free trail
- Monthly: $19.9/month
- Yearly-Essential: $44.9/year
- Yearly-Pro: $199/year
Platforms
Virbo is compatible with Windows, Mobile, and Online.
Ratings
4.8 stars based on 162 reviews on G2.
2. Veo 2
Veo 2 is Google’s latest video generation model, launched in December 2024 and defined as “state-of-the-art video generation.” If you’re looking for content that is more realistic, natural, and cinematic compared to what Sora produces, Veo 2 is the ultimate choice, offering precise lighting, shadows, and material effects. Veo 2’s advanced understanding of real-world physics, human movement, and nuanced expressions brings an unparalleled level of detail and authenticity to your videos. This cutting-edge model understands the unique language of cinematography. Specify your desired genre, lens type, or cinematic effects, and Veo 2 will deliver with resolutions up to 4K and video lengths extending to several minutes. You can also request a low-angle tracking shot gliding through the center of a scene or ask for a close-up of a scientist’s face as she peers through a microscope by adding prompts.
Below video generated using Veo 2
Important Features
1. Delivers high-quality videos in diverse subjects and styles.
2. Real-world physics, human movement, and nuanced expressions contribute to more detailed and lifelike outputs.
3. Users can specify genres, lens types, and cinematic effects for tailored results (e.g., "18mm lens" for wide-angle shots or "shallow depth of field" for focused scenes).
4. Supports resolutions up to 4K and can generate videos lasting several minutes.
Platforms
Web-based (accessible via browsers on various devices).
Ratings
3. InVideo
InVideo is an AI video generator that enables users to create engaging slideshows, outros, and much more with the help of AI technology. With the help of this tool, you don’t need to have any video editing or scriptwriting experience. All you need to do is to think about any topic whose script you want to generate.
Once the script is generated, you can easily complete the AI video creation process using its other AI features. Furthermore, this tool can also create slideshows with music to engage your audience more effectively. This way, you can grow your business to a whole new level.
Important Features
1. InVideo.io has more than 16M stock videos and photos in its library. These images can be used in your videos to make them attractive and engaging.
2. It also has some ready-made video templates that can speed up the video creation process for the users.
3. You can use this tool to create good-quality videos for your Instagram account. Here, you can add transitions, effects, filters, and much more with the help of this tool.
4. This AI video maker free can help you work on multiple video projects with your team through its collaboration feature.
Pricing of InVideo
- Business: $30/month and $399/billed once
- Unlimited: $60/month and $1099/billed once
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.6 stars based on 380 reviews on GetApp.4. Yepic AI
If you are looking for an AI video toolkit to create some amazing videos, you can get help from Yepic AI. This free AI video toolkit has several interesting features that are helpful in different fields, including e-learning, e-commerce, and more.
Many teachers generate AI videos for their students to educate them interestingly with this AI tool. E-commerce businesses can use it to create quality product content to improve their conversion rate. Furthermore, this tool allows users to create AI avatars by uploading photos.
Important Features
1. Yepic AI has 40+ pre-set avatars used by different businesses to create videos for their customers. These AI videos are royalty-free, so you do not need to worry about any strike.
2. In addition, this tool supports more than 65+ languages you can use in your content to ensure that you are accessible to an audience globally.
3. It has around 450+ voices and styles that can be used to create content for different audiences in different accents.
4. This tool also provides an API to help programmers develop some interesting applications. Using the API can help you a lot to automate your video workflow.
Pricing of Yepic AI
- Consumer: £6.98/month
- Standard: £29/month
- Plus: £79/month
- Premium: £499/month
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.3 stars based on 65 reviews on Trustpilot.5. HeyGen AI
To produce some interesting AI videos for different scenarios, you can get help from HeyGen AI. This free AI video tool has unique features that ensure users can generate engaging content according to their requirements. Therefore, it is easy to convert your text into audio format with these tools, which can be used in your AI-generated videos. >
Furthermore, with this free AI video generator tool, users can also clone their voices for the custom avatars provided by this tool. This helps add a human touch to the video to provide a smooth user experience.
Important Features
1. This tool provides cloth customization options for the avatars that are provided by this tool. It helps users to customize their avatars as per the nature of the content.
2. HeyGen AI allows users to choose AI avatars from a list of 100+ available avatars. Using these avatars, you can generate perfect lip-syncing videos in minutes.
3. You can easily generate AI voices in around 40+ languages and accents.
4. Furthermore, it has a very interesting feature that you can use to create talking photos of your friends or yourself. Here, you can also select 460+ voices for your talking images.
Pricing of HeyGen AI
- Creator: $29/month
- Team: $149/month
- Enterprise: Contact for the custom pricing
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.8 stars based on 504 reviews on G2.6. Synthesia
To convert your textual content into visual form, you can get help from this free AI video generator, which is known as Synthesia.io. This tool is helping many users generate AI videos for their products and businesses. It provides a range of impressive features and allows users to save the time and resources traditional production methods use.
Furthermore, this tool has more than 60+ pre-designed video templates, which can be used to give a professional touch to videos. This can help users like you to leave a positive impact on their audience with the help of this AI content.
Important Features
1. Synthesia.io has a range of pre-designed video templates for businesses, media channels, and more. You can easily create content based on your requirements with the help of these templates.
2. This tool has around 140+ AI avatars that can be used in videos to provide a smooth experience to the viewers. Here, you will also find different options to customize your avatars based on their age and attire.
3. Several learning and development organizations use Synthesia.io to generate training videos for their students. This method has helped to develop self-learning ability in students, which has improved their learning skills.
4. Businesses can use the AI avatars provided by this tool to create training videos for sales representatives. It will help them to improve their skills so that their working efficiency can be enhanced.
Pricing of Synthesia
- Starter: $22/month
- Creator: $67/month
- Enterprise: Contact for the custom pricing
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.7 stars based on 1287 reviews on G2.7. DeepBrain AI
DeepBrain AI is considered one of the best free AI video generator tools that are helping many users in different ways. It has many interesting features which are helpful for marketers, different businesses, and content creators. Users can easily convert their scripts into visual forms with the help of this tool and can also add AI avatars to it to make it look more engaging.
Altogether, they can utilize this tool's various video templates to ensure hassle-free video creation. Furthermore, AI avatars can greatly assist as AI chatbots answer customers' queries more efficiently. This way, businesses can improve their customer support, which will eventually help them to grow more.
Important Features
1. This tool has an AI Interview feature that is very helpful for businesses. They can use this to improve their hiring process by placing AI-based human interviewers to conduct interviews.
2. Furthermore, it has an AI Studio feature that efficiently converts your text into video. This also reduces your production costs by 80% and saves time.
3. DeepBrain is very easy to use. People with non-technical skills can use it to generate realistic AI avatars for their businesses quickly.
4. This tool enables generating subtitles for your videos with one simple click. In addition, it also has a feature that can help you convert PPT files into videos to present them creatively.
Pricing of DeepBrain AI
- Personal: $29/month
- Team: $89/month
- Enterprise: Contact for custom pricing.
Platforms
Web-based (accessible via browsers on various devices).
Ratings
3.6 stars based on 228 reviews on Trustpilot.8. Pictory
Pictory AI is an AI-powered tool with many amazing features that are helpful for content creators and marketers. With its interesting features, the cost of video production is reduced significantly, and the quality of content is improved a lot. It also has a huge media library of more than 3M+ royalty-free videos, images, and music tracks that can be used to make video content more attractive.
Similarly, the content created with this free AI video creator can help you grow your YouTube channel and other social media platforms. In addition, you can also turn your written content into visual form with this tool to generate more leads and improve your sales.
Important Features
1. With the help of Pictory AI, users can easily edit their videos and perform different functions on them. This includes removing filler words, adding captions, and much more.
2. It is easy to generate sharable short trailers from podcasts and webinars with the help of this tool. These short clips can be shared on different social media platforms and can play a key role in increasing audience engagement.
3. Users can provide scripts to this tool and can easily generate AI videos. Doing this will help them to stand out from the crowd.
4. Pictory also helps users summarize their long videos to get the key points faster. This way, users can learn a lot in a very short time.
Pricing of Pictory
- Starter: $29/month
- Professional: $59/month
- Team: $149/month
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.8 stars based on 106 reviews on Capterra.9. Lumen5
If you want to convert your blog post into AI-powered videos, Lumen5 AI is one of the best free AI video generation options that you can use for this purpose. Here, all you need to do is paste your blog post link, and this tool will automatically convert it into video form. Moreover, it will fetch the relevant images for the blog post from stock-free image sites to make the content look more impressive and unique.
It provides different editing tools to improve content quality, including trim video, mute video, and more. In addition, it has some amazing features for content creators to generate content for their YouTube, Instagram, and other social platforms.
Important Features
1. With the help of this tool, you can easily add a lot of creativity to your AI-generated content. Using this tool, you can add your logo, select a custom template, add typography, and more.
2. You can create content for different purposes using this tool. This includes content for communications, promotions, and much more.
3. It is now easier to add captions to your AI-generated video using the auto caption generator. With this, you can also edit the transcript.
4. You can use the compress video feature if you don't have much storage capacity. It will help you make your video smaller without losing quality.
Pricing of Lumen5
- Basic: $29/month
- Starter: $79/month
- Professional: $199/month
- Enterprise: Contact for custom pricing.
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.6 stars based on 137 reviews on Capterra.10. Elai.io
Nowadays, transforming your PDFs into AI videos is made easier with the help of different AI tools. Here, Elai.io is also one of these free AI video creators that helps users like you worldwide to create amazing AI videos without technical skills. It has a variety of video templates for different businesses, including real estate, medical, marketing, and so on. With these templates, you can easily generate content based on your wants.
Furthermore, this tool has made video creation 20 times faster than traditional video production. You don’t need heavy equipment anymore to generate high-quality content. In addition, it also has some interesting AI avatars that can help you to give your content a human touch.
Important Features
1. Elai.io is an interesting AI tool that provides more than 25+ high-quality real human-like avatars. These avatars can help you to improve the engagement rate of your audience.
In addition, it supports around 75+ different languages, which you can use to translate your content. With this, your audience reach can be increased all over the world.
3. It has 45+ AI voices to get the desired accent and voice according to the user's needs. So that users can create content based on different objectives.
4. This free AI video generator also gives you the option to generate AI videos just by providing it with a prompt. It means you can now quickly convert your written ideas into a visual form.
Pricing of Elai.io
- Basic: $23/month
- Advanced: $100/month
- Enterprise: Contact for custom pricing.
Platforms
Web-based (accessible via browsers on various devices).
Ratings
4.7 stars based on 77 reviews on G2.Comparison Table: Overview of the 10 AI Video Generators
Here is a comparison table of all the products mentioned above. You can go through it and choose one that you think would be best for your needs.
| Tools Names | Ease of Use | Video Processing | Rating | Price (Starting From) |
| Virbo | Very Easy | Quick | 4.9 on Capterra | $9.9/month |
| Kapwing AI | Easy | Moderate | 4.4 on Capterra | $16/month |
| InVideo | Moderate | Fast | 4.6 on GetApp | $30/month |
| Yepic AI | Easy | Fast | 4.3 on Trustpilot | £6.98/month |
| HeyGen AI | Moderate | Fast | 4.8 on G2 | $29/month |
| Synthesia | Moderate | Moderate | 4.7 on G2 | $22/month |
| DeepBrain AI | Advanced | Moderate | 3.6 on Trustpilot | $29/month |
| Pictory | Easy | Fast | 4.8 on Capterra | $29/month |
| Lumen5 | Easy | Moderate | 4.6 on Capterra | $29/month |
| Elai.io | Moderate | Moderate | 4.7 on G2 | $23/month |
How to Choose the Best AI Video Generator?
You should consider various factors when choosing an AI video generator. Here are some of the factors that can help you choose the best one for your needs:
- Purpose and Use Case: Determine what kind of videos you want to generate. Do you need marketing videos, educational content, or some media clips? Understanding your requirements will narrow down your options.
- Ease of Use: Consider the user interface and workflow of the AI video generator. It should be intuitive and easy to navigate so you can use it even without any technical skills.
- Customization Options: Assess how much control you have over video elements (text, images, transitions). Some tools offer pre-designed templates, while others allow more customization.
- Video Quality: Check the output quality. Does it match your standards? Look for tools that maintain resolution and clarity.
- Speed and Efficiency: Consider the processing time of the video generation. Faster tools save production time. You are supposed to balance speed with quality.
- Pricing: Compare the pricing plans of different AI video generators. Choose a pricing model that aligns with your budget and usage frequency.
- Platform Compatibility: Ensure the tool works on your preferred platform (web, Windows, macOS, iOS, Android). Web-based tools are versatile but may have limitations.
- Reviews and Ratings: Read user reviews on different platforms. See which tools have good ratings and are loved by the people. Most of the time, you only decide after walking through the reviews.
Conclusion
Ultimately, we can conclude that AI technology is one of the most amazing inventions of mankind. With the help of this technology, the use of human resources is reduced significantly in many fields. In addition, many free AI video generators are programmed for the entertainment industry to create engaging content in less time.
Therefore, you can use Virbo to produce engaging content to attract audiences on different social media platforms in this scenario. Furthermore, you can also use its various features to ensure that your content has a creative appearance and good-quality sound.
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