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E-commerce Video Templates: A Complete Guide to Enhancing Your Online Store

Eric Miller
Eric Miller Originally published Jun 04, 24, updated Jul 20, 24

Having a captivating online presence is no longer a luxury nowadays; rather, it is a necessity in the digital marketplace. Did you know that? In fact, this is true. The need for compelling e-commerce video templates is felt when there are limited attention spans and visual content is everything. well, it doesn’t matter if you're an experienced online business owner or just getting started; creating visually appealing content is essential to making an impression in the dense online market.

so why wait? Come along as we take you through the world of e-commerce video templates, covering everything from creating engaging product displays to increasing sales and engagement.

In this article

Part 1: Who Are E-commerce Video Templates for?

Before diving deep into the topic, let’s first discuss what e-commerce video templates are and for whom these templates are mostly beneficial. so, e-commerce video templates are video frameworks that are prepared in advance with the purpose of showcasing products, increasing sales, and improving consumer engagement. these templates are completely transformative for several groups inside the e-commerce industry.


Now, the question is: who can get the most out of these templates or who are these e-commerce templates for? Get this query resolved by reading below.

  • Small business owners and startups: These templates are a cheap solution for them. They can make high-quality videos that may rival those of larger companies. This is true even with tight budgets and resources. They offer an instant and effective way to create appealing content. You don't need advanced software or a lot of video editing knowledge.
  • Freelancers, marketers, and content creators: These templates are quite helpful for independent marketers and content producers. They can expand their services. They can also grow their client base. They can do this by quickly giving them high-quality videos.
  • Marketing teams in larger companies: E-commerce video templates can also benefit marketing teams in larger organizations. They make video production easier. This way, marketers can focus on making appealing messages and campaigns. They won't need to deal with technical complexities. Maintaining a consistent brand identity across many platforms requires consistent branding, which is ensured via an e-commerce video template.
  • Social media influencers and bloggers: This is for bloggers and social media influencers. They rely on appealing content to attract viewers. E-commerce video templates are perfect for them. Creating visually appealing videos that increase followers and drive attention to their channels or websites is made easier with the help of an e-commerce video template.

So, these were the beneficiaries of e-commerce video templates. we know you belong to one of these categories; that’s why we have compiled our knowledge into this blog post. read the next part to go through the types of e-commerce video templates.

Part 2: Types of E-commerce Video Templates

If you really want to grow the online presence of your online store, then you should know about various types of e-commerce video templates so that they will look more dynamic and appealing.

e-commerce video templates

check out various types of e-commerce video templates below:

  • Product demonstration templates: Product demonstration templates are videos that show products. They are common in online shopping. They show the product's capabilities, advantages, and use. The videos work well for products that need explanation. They are also good for products with visual aids. These aids help to show their unique selling points. so there are various software programs that provide free e-commerce video templates without any fee.
  • How-to guides/educational guides templates: How-to guide videos are learning resources created to assist clients in grasping the proper usage of a product. These videos might contain everything from simple how-to to deeper advice.
  • Promotional video templates: These are templates for promotional videos. The videos promote a product or service. They are meant to boost sales and grab attention. The videos are brief and appealing. They emphasize key features and benefits. They often include a sense of urgency or special deal.
  • customer testimonials: these are the videos with feedback from customers. They are effective resources. They use the voices of happy customers to build trust and credibility.

Real customers discussing their satisfying experiences using your goods or services are featured in these videos.

So these are some of the types of e-commerce video templates that you might find useful. There are many software tools available that can provide free e-commerce video templates. let’s discuss one of them in the next section.

Part 3: Use Wondershare Virbo’s E-commerce Video Templates: Boost Your Online Store’s Engagement

In this section, we will talk about a premium tool you must be seeking for e-commerce video templates. The name of this extraordinary tool is Wondershare Virbo. this tool offers a wide range of templates for all of your needs to enhance the reputation of your online store. There are 400+ templates available that you can use to make your business goals come true.

Wondershare Virbo official page

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Key features:

  • Provides a wide range of pre-designed templates for a variety of video formats, such as vlogs, business presentations, and social media posts.
  • Every template has effects and transitions. They come pre-installed. You don't need to be an experienced editor to use them and make videos that seem professional!
  • The templates include features for product demos, unboxings, and reviews. They are made to show things in the best light.
  • The tool makes it possible to add customer names, preferences, and other traits to videos. This makes the videos more personal for customers.

Features are quite amazing, right? so, now you must be thinking about how to use these e-commerce templates to make an appealing video. don’t worry; here are the detailed steps. check them out:

Step 1: First, download and install Wondershare Virbo from its official website and click “See All Templates”.

wondershare virbo ai video templates

Free Download Get Started Online

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Step 2: Now, you need to launch and install the application. you can do this by locating and clicking the “Login button” in the upper right corner. Now, log in with your Google account or make a new Wondershare ID.

log in to your wondershare account

Step 3: On Virbo’s main screen, there is a template display section; you just have to click the “Templates” tab. Then tap on e-commerce out of a total of 6 categories of templates.

view your wanted template

Step 4: Select the preferred aspect ratio from the top right corner.

select an aspect ratio

Step 5: After previewing your favorite template, tap on “Create Video.”

create a video on virbo

Step 7: Using the editing interface, you may insert the script text and modify the voiceover and avatar. You can, for example, change the background's color and add stickers.

edit video template

When you are completely satisfied with your video or end product, tap on the Export option.

So, that was all about how you can use the free e-commerce video templates offered by Wondershare Virbo. try this tool today without a second thought!

Part 4: Best Practices for Creating E-commerce Videos

If you really want to maximize the impact of your e-commerce video templates, you have to look at some of the best practices provided below:

  • Customize the templates in a way that matches the unique characteristics of your business. Make necessary changes to colors, typefaces, and images to maintain brand identity coherence.
  • Pay attention to how your product makes the lives of the customers better or solves an issue. To highlight these advantages, use appealing photos and animated text overlays. This makes it easier for viewers to see how valuable your product is.
  • Because people have limited attention spans, keep your videos brief and direct. In order to capture viewers' attention, emphasize important features and benefits in the initial few seconds. In general, a 30- to 60-second video works best. It keeps viewers interested without going overboard.
  • Make sure that your videos are optimized for mobile devices, as more than half of your customers use them. Make sure your graphics and text are readable in high font sizes and on tiny screens. To ensure a flawless watching experience, test the videos across a range of devices.

so, these are some of the best practices that you can try to maximize the impact of an e-commerce video template.


To conclude, we hope this complete guide to e-commerce video templates will help you enhance your online store’s reputation and customer base. also, follow the best practices provided in this guide for maximizing the impact of your videos. well, for best results, give it a try to Wondershare Virbo, as it offers a wide range of free e-commerce video templates.

Free Download Get Started Online

safe Download100% safe & secure


  • How do I customize an e-commerce video template?
    You can easily customize an e-commerce video template. You can use the edit option or the drag-and-drop feature. Most tools provide a drag-and-drop feature.
  • Are there any free e-commerce video templates available?
    Yes, there are many free e-commerce video templates available on tools like Wondershare Virbo.
  • What types of videos can we create with e-commerce video templates?
    You can create videos like customer testimonials, product demonstrations, promotional ads, unboxing, and how-to guides using e-commerce video templates.
Eric Miller
Eric Miller Jul 20, 24
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