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Boost Your Product Launch Success with These Top 5 Video Templates

Eric Miller
Eric Miller Originally published Jun 03, 24, updated Jul 20, 24

Choosing the right product launch video template is crucial for making a powerful first impression. By choosing the right template and focusing on engaging high-quality content, you can create a powerful introduction that resonates with your audience and drives conversions.

Thankfully, creating a captivating product launch video is easier than you think. Online, you can find many product launch video templates that simplify the process. These templates are easy to customize, saving you time and effort. They include pre-designed elements like animations, transitions, and layouts, which you can adjust to match your brand's colors, fonts, and style.

In this article

Part 1. Where to Find Video Template for Product Launch

No matter if you're a startup trying to break into the market or an established brand looking to introduce your latest innovation, using a high-quality product launch video template can be a game-changer. These templates not only save you valuable time but also ensure your presentation is polished and professional. With the right video template, you can effectively highlight your product's key features and benefits, making a lasting impression.

To help you get started, we've rounded up the top 5 sources for the best product launch video templates that will elevate your launch to the next level:

  1. Wondershare Virbo

wondershare virbo product launch video template

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Starting our collection of product launch video templates, the first one is Wondershare Virbo. This platform provides access to an extensive library of stock footage, images, and music tracks, along with advanced effects and animations to elevate the visual appeal of your product launch videos.

Additionally, Wondershare Virbo allows for the customization of AI avatars with realistic movements and over 300 human-like voices to make your videos more engaging. Best of all, you can use Virbo’s promo video templates for free, with premium plans available, starting at $9.99 for individuals and going up to $499 for businesses.

Best For: Beauty products, travel agencies, real estate, tech startups, small businesses, and many more.

  • Supports voiceover recording and the addition of subtitles, as well as video translation tools, supporting over 40 languages
  • High-quality, customizable templates
  • Good customer support and regular updates
  • Functionality requires a stable internet connection
  1. FlexClip
flexclip product launch video template

Up next in our collection of product launch video templates is FlexClip. It is a simple yet powerful video maker and editor Helped by AI and designed for everyone. With FlexClip, you can create a product launch video in just three easy steps.

FlexClip also provides an extensive media library for diverse creative needs as well as dynamic text animations. You can use the free version to try, but for more advanced features, you need to pay $9.99 every month for individuals, and $19.99 for businesses.

Best For: Tech products, mobile apps presentation, e-commerce products.

  • Easy to use, even for beginners
  • Quick video creation process
  • Limited advanced editing features compared to professional-grade software
  • Export options could be more varied
  1. Pikbest

pikbest product launch video template

The next video template for product launches worth considering is Pikbest. It is a versatile platform offering a wide range of high-quality design resources, including video templates specifically tailored for product launches.

With high-resolution graphics, Pikbest ensures your videos look crisp and professional. Although their premium plan is quite pricey with a $19.99 per month for individuals, you can just access Pikbest for free simply by login to their website.

Best For: Fashion products, tech products, and skin care products.

  • Templates are compatible with various video editing software
  • Frequent addition of new templates and design resources
  • Limited free version; premium features come at a cost
  • The website interface is not very user-friendly
  1. Animaker

animaker product launch video template

Animaker is another video template option for your product launch. With access to over 10,000 video templates, Animaker meets a wide range of video creation needs, making it an excellent choice for crafting compelling product launch videos.

Additionally, you can create customized characters with over 15 facial features and 10 accessory slots to enhance your product launch videos. While Animaker offers a free version, subscribing to their premium plans at $39 per month unlocks even more features and capabilities.

Best For: Educational startups, kids products, and pet hostel services.

  • Add voiceovers to characters with automatic lip-syncing, saving you time on animation
  • Includes a wide range of stock footage, images, and audio tracks
  • Some templates may be outdated in style
  • The premium version is expensive compared to other video templates on the list
  1. Canva

canva product launch video template

Bringing our series of video templates for product launches to a close is one of the most popular video editors online out there, Canva. Known for its user-friendly interface and extensive library of templates, Canva also includes video templates for product launches.

With Canva, you can create a diverse range of video templates suitable for various types of product launches. While Canva offers a free version, opting for premium options at $12.99 per month unlocks an enhanced experience and access to more advanced features.

Best For: Small and medium businesses, real estate, and franchises.

  • Allows you to add text overlays, graphics, and animations to enhance your videos
  • Accessible via web browser and mobile app
  • Can be less suitable for complex video editing for product launch projects
  • Limited customization options compared to the premium version

Part 2. How to Use Product Launch Wondershare Virbo Template

Among the five product launch video templates we reviewed, Wondershare Virbo clearly stands out as the best option. By choosing Wondershare Virbo, you ensure your product launch video is not only high-quality and engaging but also efficiently produced, saving you time and effort while delivering impressive results.

With over 400 templates designed for various purposes, Virbo offers a vast selection that can suit any product launch need. Plus, Virbo also offers AI avatars with realistic movements and over 300 human-like voices which can add a professional touch to your videos.

Here are easy step-by-step guide for using the product launch video template with Virbo:

Step 1. Set up Wondershare Virbo on your computer by downloading and installing it

To get started, visit the Wondershare Virbo and click the "See All Templates" button on the page to download the software.

download wondershare virbo

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Once the download is complete, open the file and follow the instructions to install Virbo on your computer. After installation, you can find Virbo on your desktop or in your installed programs. Double-click to open and start creating videos for your product launches.

Step 2. Choose templates

Once you're in the program, navigate to the "Templates" tab in the main menu. There, you'll find various categories such as E-commerce, Explainer Videos, Social Media, and Marketing. Explore these categories to find the right template for your needs, let's say, "Jewelry Extravaganza" from the Marketing video section.

After selecting a template, click the "Create Video" button to open it in the editing interface.

choose templates

Step 3. Personalize and export your video

Now, you can customize it to match your product launch requirements. Tailor your video by adjusting elements like text, images, and music to suit your vision. Once you're satisfied with the edits, simply click on the "Export" button to save your video to your desired format and location.

edit and export your product launch video

Part 3. Tips to Ensure Your Product Launch is Impactful

Understanding how to use a product launch video template is not enough, you also need to make sure that it makes a significant impact which requires strategic planning and execution. There are key tips that can help you maximize the success of your product launch. From crafting compelling messaging and choosing the right background music to using high-quality visuals and engaging your audience, these strategies are essential for capturing attention and driving interest.

In this section, we’ll share valuable tips to ensure your product launch not only captures the spotlight but also leaves a lasting impression.

  • Write a compelling script

Your script is the backbone of your video, make sure it communicates your product's unique value. Keep it concise and engaging, highlighting the most important features and benefits.

  • Make it visually appealing

Use professional-grade graphics, animations, and footage to create a visually stunning presentation. Ensure that your video aligns with your brand's aesthetic and stands out in a crowded market.

  • Choose the right background music/narrator

Choose a soundtrack that complements your message and keeps viewers engaged. Similarly, a professional narrator with a clear and appealing voice can add credibility and help convey your message effectively.

  • Make it interactive

Interactivity not only keeps viewers engaged but also encourages them to take action and connect with your brand. This could include clickable links, quizzes, or calls to comment and share their thoughts.

  • End with a strong call to action

Clearly instruct your viewers on the next steps, whether it's visiting your website, signing up for a newsletter, or making a purchase. Make your call to action compelling and easy to follow.


Choosing the right product launch video template is crucial for making a strong first impression and boosting sales. But it's not just about using the template - you also need to make sure it has a significant impact. There are key tips to help you maximize the success of your product launch, from crafting compelling messaging to engaging your audience.

To make things easier, we've found the top five places to get great product launch video templates. Our top pick is Wondershare Virbo. It offers a wide variety of templates, along with AI avatars and voices to make your videos stand out. With Virbo, you can create high-quality videos that save time and get results.

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Eric Miller
Eric Miller Jul 20, 24
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