Best Video Editing Software for Real Estate to Boost Your Sales

Because of the immense impact real estate videos have on sales, agents are constantly seeking the best real estate video editing software. Through real estate videos, customers can visualize themselves in the properties you showcase. You can also generate more traffic, enhance your brand awareness, and build an online presence that scales your business. Isn’t that great?

To help you out, we will be covering the top real estate video editing software available in the market. We'll explore their features, pros and cons, pricing, and how they can benefit your real estate business.

Part 1. Things to Include in Real Estate Videos

Before you start making videos for your real estate listings, you need to plan meticulously to make your content both engaging and effective. Proper planning will save you time in the long run and maximize the impact of your videos.

So, what should you include and showcase in your real estate videos? Below are some essential elements you shouldn’t miss:

1. Exterior and interior shots that showcase the overall appearance of the property from different angles.
2. Any special features like a fireplace, a pool, or a spacious backyard.
3. Practical information that potential buyers would find useful, including property dimensions, floor plans, energy efficiency ratings, and any warranties or guarantees that come with the property.
4. Call to Action to encourage viewers to take the next step, such as visiting your website for more information or scheduling a showing.
5. Music and sound to elevate the overall mood and appeal of your video. Soft, instrumental music often works well to create a relaxing atmosphere without distracting from the property itself.

Keep these points in mind, and once you have a clear understanding of what content you need to prepare, the next step is selecting the right video editing software for your real estate needs.

Part 2. 5 Best Video Editing Software for Real Estate

The real estate video editing software you choose should be capable of producing various types of videos such as slideshows, property listing films, customer testimonial videos, and marketing videos. We have compiled a list of the 5 best video editing software that can help you with it.

1. Wondershare Virbo

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Wondershare Virbo is the first best video editing software for real estate on our list. Virbo is an innovative AI-powered video editor designed to streamline the video creation process. It offers a wide range of easy-to-use and customizable video templates, including specialized ones for real estate videos. With them, you don't have to fret over designing a video layout yourself.

Virbo is a bit different from the video editor you may have encountered, especially for its AI features. One standout capability is its virtual avatar feature, which allows you to integrate a lifelike character into your videos. If you are using this video editing software for real estate videos, the AI avatar can narrate and present your real estate content with natural movements.

Key features

• A library of video templates designed for diverse applications
• Access to over 300 realistic AI human avatars with lifelike movements and natural-sounding voices
• A built-in auto script powered by GPT-4
• Auto translation capabilities supporting more than 40 languages
• Supports text-to-speech technology for converting text to audio

Pricing

• Free plan
• Monthly Plan: $9.9
• Yearly Plan Essential: $19.9
• Yearly Plan Pro: $199

2. Filmora

Filmora has often become a go-to software for both beginners and intermediate video creators due to its intuitive interface and powerful features. Its simplicity makes it accessible for those new to video editing.

At the same time, Filmora offers advanced functionalities such as keyframing, color grading, and audio editing, which appeal to more experienced users. Its extensive library of effects and transitions further enhances creativity and helps users produce real estate videos with ease.

Key features

• A wide range of effects including filters, overlays, motion graphics, and transitions, which can be easily applied with a drag-and-drop functionality
• A built-in library of royalty-free music tracks and sound effects for enhancing video projects
• Video stabilization tools are available to reduce shakiness in footage
• Green screen (chroma key) feature to remove backgrounds and replace them with virtual backgrounds or other videos

Pricing

• Monthly plan: $19.99
• Annual plan: $61.99
• Perpetual plan: $89.99

3. Adobe Premiere Pro

Adobe Premiere Pro is often the preferred software for creating high-quality real estate videos due to its robust editing capabilities and professional-grade features. Its advanced tools allow for precise control over every aspect of video production, from detailed color correction and grading to complex transitions and effects.

Moreover, Adobe Premiere Pro supports various video formats and high-resolution footage, so that your real estate videos will look crisp and clear on any platform. It’s ideal for professionals who demand the highest quality in their real estate videos.

Key features

• Timeline-based editing that allows for trimming, cutting, and multi-cam editing videos
• Adjusting audio levels, applying effects, and mixing multiple audio tracks
• Integration with Adobe Creative Cloud, including After Effects, Photoshop, and Audition
• Customizable keyboard shortcut

Pricing: Adobe Premiere Pro is available through Adobe's Creative Cloud subscription model at $59.99/month or stand-alone software at 22.99/month.

4. iMovie

iMovie is a user-friendly video editing software developed by Apple Inc. for macOS and iOS devices. It is designed to make video editing accessible to everyone, from beginners to casual users, by offering a streamlined interface. With iMovie, you can trim and arrange video clips, add transitions, and incorporate titles to highlight key features of the properties.

For users within the Apple ecosystem, iMovie seamlessly integrates with other Apple products and software. Importing and exporting media files between devices becomes easy and convenient. You can edit your real estate video project from any of your Apple devices.

Key features

• Add a variety of special effects like transitions, titles, and filters
• Apply sound effects and add background music
• Seamless integration between macOS and iOS devices
• Create dramatic effects using slow-motion or fast-forward effects

Pricing: Free

5. Adobe After Effects

After Effects is another powerful software from Adobe that you can use to create high-quality real estate videos. It offers unparalleled capabilities for motion graphics and visual effects, so it’s great if you are looking for real estate video editing software that creates stunning animations, dynamic transitions, and immersive visual effects.

You can also find many real estate video templates on the internet that are compatible with Adobe After Effects. These templates can be a helpful starting point for customizing and creating professional-looking videos without starting from scratch. From showcasing residential properties, commercial spaces, or rental listings, these templates can help streamline your video production process.

Key features

• Create motion graphics and stunning visual effects
• Composite multiple layers of footage, images, and effects to create complex scenes
• Supports third-party plugins for adding specialized effects
• Edit audio tracks directly within After Effects

Pricing: Adobe After Effect is available through Adobe's Creative Cloud subscription model at $59.99/month or stand-alone software at 22.99/month

Part 3. Create Real Estate Videos Using Templates on Wondershare Virbo

Among the best video editing software for real estate above, the easiest way to create real estate videos is by using preset video templates available on Wondershare Virbo. You can use it to make real estate promotion, real estate agent, house buying guidance and strategy, housing agency videos, and more.

To create real estate videos using Virbo’s video templates, follow the steps here:

• Step 1: Open Wondershare Virbo and Log In

Install and launch Wondershare Virbo on your computer. After opening the software, log in to your Wondershare account for full access to its features.

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• Step 2: Explore Templates

Go to the "Templates" section where you can explore various high-quality video templates available in both portrait and landscape orientations. Browse through the collection to find a suitable real estate video template. You can also search for “Real estate” to filter the options and then click “Create Video” to initiate the customization process.

• Step 3: Customize Your Video

Next, customize the selected template to align with your branding. Add your logo, change the AI avatar and tone, type in the script, import media files, and make any other adjustments that fit your needs.

• Step 4: Preview and Export the Real Estate Videos

After completing the customization, preview your video to ensure everything meets your expectations. If satisfied, proceed to click "Export" to save your video.

Conclusion

Now, what’s the wait? Real estate videos are better at engagement. You can present and showcase your property better, and invite viewers to visualize themselves in the space, which is more compelling than static images or descriptions alone.

To make real estate videos, you can try the best video editing software for real estate we have compiled here. Find the one that you think works best for you and start creating impactful property videos to boost your sales!