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How To Create a Promotional Video for Your Product [Easiest Method]

Eric Miller
Eric Miller Originally published May 30, 24, updated Jul 20, 24

Product promo videos are compulsory in today’s market because they play an important role in marketing. In my opinion, these videos are vital in developing a unique approach at engaging the target audience, illustrating the relevance of a particular product, and generating sales. In this article, I look at what is fundamental for any company to successfully execute a product promo video and more. This guide aims to educate its readers on the various steps to creating awesome product promo videos that will be able to meet necessary marketing objectives. You will now easily understand how to create a promotional video for your product with AI Template Tools like Wondershare Virbo.

online product shoping
In this article

Part 1: How Do You Make a Good Promotional Product Promo Video?

To create a good promotional video, consider the following elements: To create a good promotional video, consider the following elements:

  • Clear product presentation: Make sure that your business is selling your product in the best way possible so that people can easily see what you are offering. Enumerate what is beneficial in ‘it’ and explain how ‘it’ is helpful, useful and necessary to solve some problem or make a user’s life easier.
  • Compelling storytelling: Marketing and storytelling are two elements, which should not be underestimated as they are very effective if implemented correctly. Make it relatable, something that stirs passion and makes you remember your product, which is very essential when dealing with a target audience. Take an engaging example that demonstrates the need for the product you are promoting or the happiness it translates to users.
  • High-quality visuals and audio: Ensure that you compile high-quality videos and have them shot to catch the viewer’s attention and portray professionalism. Subtitles can be useful in helping viewers understand all content and special attention should be paid to clear, bright images and high-quality sounds. Low quality may cause the viewer to overlook the content’s contents and negatively influence readers’ impression of the company.
  • Call-to-action (CTA) for viewer engagement: Call to actions at the end of your video telling your audience what to do next or where to go is very important. CTA is the call to action that one sees at the end of any webpage or at the bottom of any material like a banner or pop-up; it could be to buy something or visiting a website or subscribing to a newsletter, for instance. An engaging CTA triggers action from the viewers.
a good promotional product promo video

Part 2: Best Practices for Making Product Promo Videos

Start with a script outlining the key message and storyline:

In the first step, write a script that includes the major idea, which you are willing to signify to your audience. A script is just a guide that can help to put the chaos of your ideas in order, and make the video cohesive and coherent. A beginner cannot afford to take a chance on losing visitors because of poor design or placement of information hence it is advisable to provide a well-developed first impression followed by a body to detail more about your product and endings or call to action. You can also use tools like Wondershare Virbo to generate and edit your script using AI.

Utilize professional video editing software for polished results:

This is an important step in shaping up your video and making the necessary corrections. Set aside any extra footage and footage not used to encompass the main message in a particular video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve to enhance the footage by adding transitions, color correction, applying sound effects, and enhance videos with text features or graphic annotations. It enriches the work and gives it a professional look and a well-finished touch when done to the later.

Optimize video length for maximum engagement (typically 30-90 seconds):

Here it is important to remember that people have short attention spans nowadays so it is best to keep your video short. Ideally, these should be 30 – 90 seconds long. The rule of thumb here is that it should not be too short or too long. This way, you keep the viewer engaged and share your message across without making him/her lose focus halfway through the video.

Test and refine your video based on audience feedback and performance metrics:

Also, after shooting your video, you should get a few friends/family members to watch it then get their feedback. Focus on the opinions regarding the level of clarity, looking and feeling interested and on the aesthetic appeal of the thing. This can be achieved by orienting yourself with various analytic tools that help in monitoring views, engagement and conversion rates. Having analyzed the data in this manner, follow the guidelines below to enhance your video stream.

Adopting the tips outlined herein will help maximize your chances of developing some of the most effective product promo videos that provide the viewer with an understanding of the value proposition that your product offers, influence them, and most importantly have them take the desired action.

making product promo videos

Part 3: Step-by-Step Guide: How to Create a Product Promo Video with Wondershare Virbo in easiest way

Wondershare Virbo leverages cutting-edge artificial intelligence to simplify and enhance the video creation process. With Virbo, users can generate professional-grade videos quickly and effortlessly, regardless of their technical skills or experience. This tool is perfect for content creators, marketers, educators, and anyone looking to produce captivating videos that engage and inspire.

By choosing Wondershare Virbo, one would benefit from its ease of use, and an integrated AI feature to make the video creation easy. One of the many advantages of using videos for marketing purposes is that since there are numerous templates and great customization possibilities, even someone who is not very tech-savvy can make a high-quality video in just a few minutes.

wondershare virbo website

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Key Features:

Here are some features of Wondershare Virbo AI video templates that make it a great tool for making product promo videos.

  • AI Script feature: The AI script feature employs sophisticated algorithms to process input parameters such as tone, message, and the audiences to whom the message is intended to be relayed. It then synthesizes scripts that cohere to these parameters and present them in a continuous manner befitting the video presentation.
  • Royalty-Free Music: Use 100% royalty-free music to enhance your videos.
  • Creative Assets: Access constantly updated video assets, including fonts, images, and shapes.
  • Storyboard Editing: Merge multiple scenes into a single video, simplifying the creation of end-to-end presentations.
  • Full HD Downloads: Download videos in high-definition Full HD format (MP4 or WebM).
  • Text-to-Speech: Convert text to speech with 120+ voices and languages, reducing production costs.
  • Video Templates: Choose from 180+ templates tailored for specific industries to create engaging content.

Step-by-step guide

Follow these steps to create your product promo video using Wondershare Virbo:

Step 1: Download Wondershare Virbo

Go to the official website of Wondershare Virbo and click “See All Templates” to download the program.

get wondershare virbo on your desktop

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Step 2: Create and Log into Your Account

While the download is underway, return to the website to sign up. Enter your Wondershare ID (the email address you used to place the order) and password into the login form that appears in the new window. You will receive a confirmation email with your Wondershare account details. Alternatively, you can create an account and log in using your Google credentials.

log in to wondershare virbo

Step 3: Install and Launch Wondershare Virbo

Navigate to the downloads folder and choose the Virbo package. Follow the instructions provided by your system to install and execute the application. Launch the application once installed.

choose a video template

Step 4: Choose a Template

Go to the template list and identify the template that best suits the purpose of your video project.

choose a video template

Step 5: Preview and Select the Template

After choosing your preferred template, click on it and preview it. Click the “Create Video” button at the lower right corner of the site to proceed to the next page where the actual editing will take place.

click on create video option

Step 6: Edit Your Video

Utilize all of Virbo’s cutting-edge AI capabilities to enhance your video. You can apply automatic scene detection, smart transitions, and other advanced features to improve your video.

customize the product promo video template

Step 7: Preview and Fine-tune

Preview your video to ensure everything is in order. Check the quality of images and sound, and make any necessary adjustments to the timing, transitions, or effects. Fine-tuning ensures that your video is polished and professional.

preview the product promo video

Step 8: Export and Share

Once you are satisfied with your video, export it in any format or screen size you prefer. You can share it directly on your favorite social media platform or download it to your preferred device for convenience.

By following these steps, you can see how Virbo’s AI-driven templates streamline the video creation process, making it the top choice for efficiently producing professional-quality product promo videos. Implement these steps and tips to create impactful product promo videos that resonate with your audience. For more details, visit Wondershare Virbo AI Video Templates.


A product promo is an effective method to present and develop your product and attract the audience’s attention to buy your product. By following the guide that has been provided above, there is a way that you can be able to use Wondershare Virbo to make this process easier and be in a position to create high-quality videos in the process.

We hope you will follow the tips and techniques mentioned in this guide and create effective videos that gather your audience attention. Still, it is crucial to understand that a professionally created promo video can greatly contribute to your marketing success and ensure that your product is noticed in the crowded market of today.

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Eric Miller
Eric Miller Jul 20, 24
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