How to Create Facebook Animated Ads [Step-by-Step Guide]

Have you got an awesome message to share with a huge audience? Instead of just hoping it reaches them, you can actually target the exact people you want. That's the magic of Facebook Ads!

The main purpose is to grab attention! People scroll through Facebook super fast, so if your ad doesn't catch their eye in the first few seconds, they'll just keep swiping by. That's why creating attention-grabbing ads is so important.

And this is where Facebook animated ads come in! Motion naturally stands out, and using animation lets you tell a more engaging story in your ad.

In this guide, we'll dive into how to create Facebook ad animation and how they can really take your ad campaigns to the next level!

Why Should We Create Animated Facebook Ads?

When it comes to Facebook ads, standing out is key!

Regular static image or text ads can easily get lost in the shuffle. That's why more and more people are investing in Facebook animated ads.

Let's take a look at how regular ads differ from animated ads and why using animated Facebook ads can make a big difference for your business:

Regular Facebook Ads

• Limited Storytelling: Static images and text can only communicate so much. It can be tough to explain complex ideas or showcase products effectively.

• Lower Engagement: People scrolling through Facebook might not be in the mood to read a lot. Images can help, but they lack the eye-catching appeal of animated content.

Animated Facebook Ads

• Eye-Catching Movement: Animation naturally draws attention. A bit of movement can make your ad pop on the newsfeed and grab people's interest.

• Enhanced Storytelling: Animation lets you tell a story, explain complex ideas, or showcase products in a way that static ads can't. You can bring your brand to life in a captivating way.

• Emotional Connection: Animation can evoke emotions, making your ad more memorable. A funny character, a heartwarming story, or a visually stunning scene can really stick with viewers.

• Increased Shareability: Engaging and entertaining content gets shared. People are more likely to share a well-done animated ad with their friends, helping you reach more people in an organic way.

With that sorted, let’s take you through the step-by-step process of how to create animated ads for Facebook.

How to Create Facebook Animated Ads with Virbo?

If you want to create animated Facebook ads that convert, we recommend using an animated Facebook ad creator like Wondershare Virbo.

Virbo is an AI video generator that allows you to create videos with realistic avatars in many languages. It can also convert text to speech and offers a variety of templates to choose from so you can customize your videos.

Whether you're looking to create Facebook animated ads, marketing materials, social media content, or training videos, Virbo can help you create professional-looking videos without the need for filming or editing.

Key Features of Virbo

Let’s have a look at some of the standout features of Virbo:

AI Avatars: Virbo offers a variety of over 300 life-like avatars that you can use in your videos.

Talking Photo: You can add voice clips to your photos, making them interactive and creating engaging memories.  

AI Voices:  You can also choose from over 460+ voices in 90 different countries to narrate your videos.

AI Script Generation: Virbo integrates with ChatGPT 4.0, which allows you to generate creative text formats of text content, including video scripts.

Text-to-Speech: If you don't have a script, you can simply type in your text, and Virbo will convert it to speech for your video.

Royalty-Free Assets and Templates: Virbo offers a library of royalty-free assets and templates that you can use to customize your videos.

Steps to Create Animated Facebook Ads with Virbo

So, are you ready to create animated ads for Facebook with Virbo? You can do so via its AI Talking Photo feature. Here are the steps for it:

Step 1: Download Virbo

Download and install Virbo on your PC or just head to the Virbo online version by clicking the buttons below, and select “Talking Photo” from the interface.

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Step 2: Choose a Template

The next step involves choosing a template to work on. Here, you have 3 options:

• You can select a built-in template from Virbo’s library
• You can upload your own image
• Or, you can use text to generate a new image using AI (for the mobile version)

The AI image generator is a relatively new feature that comes with the latest update in Virbo’s mobile version. So, if you’re using the mobile app, you can easily generate an image using your prompts.

For this example, we’ll go for one of Virbo’s templates.

Step 3: Personalize your Design

After you’ve chosen the template for your Facebook animated ad, it’s time to personalize it.

Replace the Image

Right-click on the image to replace it with an image from your PC. Moreover, you can crop and adjust the position of your image to place it right where you want it to be.

Edit the Text

Here comes the main part: adding text. In this step, you have to add subtitles and script to your template.

• Subtitles for the Ad

You can add subtitles manually to the ad or use Virbo’s new feature of importing a subtitle file, just like we do on YouTube.

• Script for Ad

When it comes to adding the ad script for your Facebook animated ad, you can use the mobile app to generate a script using Virbo’s AI Script feature. Just enter your target audience, tone, product, etc., and let AI do its magic!

If you’re working on the desktop version, you can use the same feature to optimize an already-written script to make it sound better. Just click on “AI Script” indicated with a “T” and enter the script you have in mind.

Under the “Smart Optimization” options, you can choose to shorten, re-write, expand, or make your script sound engaging or professional, etc. We’ll go for engaging:

Change Background

Once you’re done with the script, you can change the background of your ad by clicking on “Change” next to the Background option on the top-right of the interface. You can also upload a background of your choice.

Change Music

You can also add music to your ad by clicking on the track option under “Background Music.” We’re going for the track “Beautiful Day.”

Customize Even Further

You can further customize your ad by changing the voiceover, speed, pitch, and volume and its layout.

Step 4: Preview and Export

Once everything is set, click on “Preview” to see if the ad matches your liking. Then click “Export” to save it to “My Creations.”

Step 5: Download your Facebook Animated Video

Click the Download button, indicated by a downward arrow, to save the video to your PC.

Facebook recommends using a 4:5 aspect ratio for your video ads. While Facebook supports videos in a wider range of aspect ratios, including 16:9 (widescreen) and 9:16 (portrait), these videos may be cropped to fit a 4:5 aspect ratio when displayed on Facebook.

Pro Tip: To make good Facebook video ads with GIFs, Facebook suggests using high-quality images and keeping the animation simple. This means you should find a balance between simplicity and attention-grabbing visuals. Use animations that are simple enough. Aim to deliver a clear message with a bit of movement.

How to Run Facebook Animated Ads

Now that you have finally created your Facebook animated ad, it’s time to upload and make it successful. Here’s what to do:

Step 1. Log in to your Facebook account and go to “Ads Manager” from the left-side menu.

Step 2. Click on “Get Started.”

Step 3. Select the industry for your campaign, and click “Next.”

Step 4. Now, choose a name for your campaign and set the objective. From brand awareness to store traffic, you can go for any objective you want.

Step 5. In the section “Create New Ad Set,” select your target audience, location, age, gender, language, etc.

Step 6. In the “Create New Ad” section, select the ad structure. Next, click on “Add Video” to upload your animated ad to Facebook.

Step 7. Once you have set your preferences for the ad and uploaded it, it's live! This means it is now visible to your audience and ready to roll!

Tips and Tricks to Create Facebook Animated Ads

If you want your Facebook animated ads to stand out, follow these tips:

• Crystal Clear Images: This is super important! You don't want people squinting at blurry pictures. Ensure your images are high quality so viewers can easily see what you're offering.
• Keep it Quick: People scroll fast these days, so grab their attention fast too! Aim for an ad under 15 seconds that gets your message across quickly.
• Let the Movement Shine: Don't go wild with fancy animations! Simple and eye-catching is the way to go.
• Not Too Much Text: Facebook limits text on images, so keep your message short and precise.
• Call to Action Power: Since words are limited, make your "Call to Action" button stand out!
• Benefits in Motion: Show off a special offer, a great review, or a key feature with your animation.

Conclusion

If you want to create a compelling animated ad for Facebook, we’ve got you covered. In this guide, we have put together all the details you need to create eye-catching Facebook animated ads.

Remember, the shorter your ad, the more likely people are to watch it all the way through. This can lead to a big boost in conversions, which means more sales or signups for your business. That's why animated Facebook ads can be a game-changer!

So, if you want to make your brand stand out from the crowd, try creating your first eye-catching animated ad with Virbo.

Happy marketing!

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